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5 Retail Fixture Mistakes to Avoid

Retail fixtures play a vital role in generating sales. These are of 5 common retail fixture mistakes while designing the layout.

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5 Retail Fixture Mistakes to Avoid

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  1. 5 Retail Fixture Mistakes to Avoid Non-Intuitive Organization

  2. Lack of Moveable Displays

  3. Cheap Retail Fixtures

  4. Inadequate Sizes

  5. Ineffective Lighting Finally, many retailers experience lowered sales because they use ineffective lighting to highlight their retail fixtures. For instance, jewelry stores may use cold lighting that fails to accentuate the beauty of their items. Some retailers' lighting fails to appealingly highlight their displays or to create the contrast necessary to draw shoppers' attention to the desired locations in the store. As a result, make sure to accompany your retail fixtures with the proper lighting. This may mean replacing old lighting with new. It may require you to position your fixtures differently to take advantage of the available lighting. It may even mean that you need to design your fixtures with your available lighting in mind. However you approach the lighting for your store, you should create displays that are properly lit and, therefore, appealing to all of your store visitors. Retail fixtures offer a great opportunity to present your products in the best way possible. By avoiding non-intuitive organization, a lack of moveable displays, cheap materials, inadequate sizes, and ineffective lighting, you can use your retail fixtures effectively. The result should be a more successful and more profitable store.

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