Indian Advertising Market Share, Size, Trends, Growth, Demand and Forecast Till 2024

1. Indian Advertising Market Research Report and Forecast 2024 Report Edition: 2019 Copyright © IMARC Service Pvt Ltd. All Rights Reserved © 2019 IMARC All Rights Reserved

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3. Report Description and Highlights Report Description Indian Advertising Market Overview: The latest report by IMARC Group titled, “Indian Advertising Market Report & Forecast: 2019-2024” finds that the Indian advertising industry reached a value of more than INR 641 Billion in 2018, growing at a CAGR of 11.4% during 2011-2018. Over the years, the Indian advertising industry has creatively evolved as one of the major industries in the tertiary sector. The industry has broadened in every aspect employing more personnel and offering a host of services to its clients such as client servicing, media buying, media planning, creative conceptualization, etc. In addition, media channels in India have also been expanding, providing opportunities for the advertisers to promote their products and services extensively. Although, the traditional media platforms remain the most effective, online and digital advertising are rapidly gaining popularity. Highlights of the Indian advertising market: • Dominance of smartphones and internet in the lives of the consumers is driving the Indian advertising market. An affluent brand conscious consumer-base is another factor facilitating the market. Print advertising is the most popular segment. • •

4. Report Description and Highlights Report Description 186.5 181.2 120.2125.5130.8136.1141.4146.7152.0157.3 175.9 170.6 160 180 165.3 160.0 160 140 140 120 In Billion US$ in Billion US$ 120 100 100 80 80 60 60 40 40 20 20 0 0 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 High rate of economic growth, flourishing businesses, increase in spending power and a rise in the number of brand-conscious consumers in India are some of the other market drivers. As a result of these factors, India is one of the fastest growing advertising markets in Asia and is further expected to reach a value of INR 1227 Billion by 2024. Request for a free sample report: https://www.imarcgroup.com/advertising-industry- india/requestsample

5. Report Description and Highlights Report Description The Indian advertising market is driven by the rising penetration of smartphones and internet in the country which is encouraging the use of digital advertising. Mobile advertising is also expanding due to huge popularity and affordability of smartphones. Favourable support from the government is another factor facilitating the growth of the advertising industry since advertising is a crucial communication material for the government. For more information, click here: https://www.imarcgroup.com/advertising-industry-india Indian Advertising Market Segmentation Market Segmentation by Segments • • • • • • Television Advertising Print Advertising Radio Advertising Internet/Online Advertising Mobile Advertising Outdoor Advertising

6. Report Description and Highlights Report Description The market has been segmented into television, print, radio, internet/online, mobile and outdoor advertising. Amongst these, print advertising is the most popular segment owing to its wide regional reach. Competitive Landscape: The competitive landscape of the market has also been examined with some of the key players. • • • • • • • • • • JWT Ogilvy and Mather Mudra Communications FCB-Ulka Advertising Ltd. Rediffusion DY&R McCann Erickson India RK Swamy/BBDO Advertising Ltd. Grey WorldWide (I) Pvt. Ltd. Leo Burnett Contract

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9. Report Description and Highlights Report Description © 2019 IMARC All Rights Reserved This Publication and all it’s contents unless otherwise mentioned are copyrighted in the name of International Market Analysis Research and Consulting (IMARC). No part of this publication may be reproduced, repackaged, redistributed or resold in whole or in any part. The publication may also not be used in any form or by and means graphic electronic or mechanical, including photocopying, recording, taping or by information storage or retrieval, or by any other form, without the express consent of International Market Analysis Research and Consulting (IMARC). Disclaimer: All contents and data of this publication, including forecasts, data analysis and opinion have been based on information and sources believed to be accurate and reliable at the time of publishing. International Market Analysis Research and Consulting makes no representation of warranty of any kind as to the accuracy or completeness of any Information provided. IMARC accepts no liability whatsoever for any loss or damage resulting from opinion, errors or inaccuracies if any found this publication. IMARC, IMARC Group and Global Therapy Insight Series are registered trademarks of International Market Analysis Research and Consulting. All other trademarks used in this publication are registered trademarks of their respective companies.

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