Mobile Advertising Market Set to Grow at over 27% CAGR until 2024

1. Global Mobile Advertising Market Research Report and Forecast 2024 Report Edition: 2019 Copyright © IMARC Service Pvt Ltd. All Rights Reserved © 2019 IMARC All Rights Reserved

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3. Report Description and Highlights Report Description Global Mobile Advertising Market Overview: According to the latest report by IMARC Group, titled “Mobile Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, the global mobile advertising market size reached US$ 52.4 Billion in 2018. Mobile advertising is a type of advertising which promotes products or services through the use of mobile devices and wireless connections. It is a subset of mobile marketing and is embedded in mobile websites, downloaded apps, as well as games. They are generally compact in size as they are optimized for smaller displays. This marketing strategy collects personal data such as browser history, along with location services, which are further utilized to personalize advertisements based on the preference, habits and location of the user. Apart from this, these mobile advertisements can also display tailored ads when the user is close to certain stores. This form of digital advertising usually consists of short message service (SMS) texts, text taglines, web banners, and audio/video ads, interactive mobile videos, linear ad breaks and sponsored mobile applications. Mobile Advertising Market Trends Significant advancements in mobile technology, coupled with increased usage of mobile and cellular phones in the daily lives of consumers, is one of the key factors driving the market growth.

4. Report Description and Highlights Report Description 186.5 181.2 120.2125.5130.8136.1141.4146.7152.0157.3 175.9 170.6 160 180 165.3 160.0 160 140 140 120 In Billion US$ In Billion US$ 120 100 100 80 80 60 60 40 40 20 20 0 0 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 Other factors driving the market include inflating disposable incomes, rising number of mobile applications for various purposes such as shopping and gaming, and affordable data plans. On account of the aforementioned factors, the market is expected to reach a value of US$ 221.1 Billion, expanding at a CAGR of 27% during 2019-2024. Request for a free sample report: https://www.imarcgroup.com/mobile-advertising- market/requestsample

5. Report Description and Highlights Report Description This has consequently led to a decrease in the average selling price (ASP) of smartphones, which is creating growth opportunities for mobile advertising. Apart from this, the increasing penetration rate of high-quality internet connection on a global level is also providing a thrust to the market growth. The rising popularity of social media and online shopping portals amongst the millennials has led vendors to penetrate the market and expand their consumer base effectively. Furthermore, governments of several countries are taking initiatives to promote digitalization in their respective countries, which is expected to create a positive impact on the market growth. For more information, click here: https://www.imarcgroup.com/mobile-advertising-market Key Market Segmentation: Market Segmentation by Platform • • • • • Search Display Video Social Media Websites

6. Report Description and Highlights Report Description • Others On the basis of the platform, the market has been divided into search, display, video, social media, websites and others. Amongst these, search represents the most preferred segment, exhibiting a clear dominance in the market. Market Segmentation by Industry • • • • • Retail Automotive Financial Services Telecom Travel On the basis of the industry, the market is segmented into retail, automotive, financial services, telecom, and travel, among which, retail represents the largest segment. Market Segmentation by Region

7. Report Description and Highlights Report Description • • • • • North America Asia Pacific Europe Middle East and Africa Latin America On the geographical front, North America holds the leading position in the market, accounting for the majority of the overall market share. Other major regions include Asia Pacific, Europe, Middle East and Africa, and Latin America. Competitive Landscape: The competitive landscape of the market has also been examined with some of the key players. • • • • Google LLC Millennial Media LLC (One by AOL) Facebook, Inc Microsoft Corporation

8. Report Description and Highlights Report Description • • Twitter, Inc Yahoo! Inc. Browse Related Report Television Advertising Market Report: https://www.imarcgroup.com/television-advertising-market Online Advertising Market Report: https://www.imarcgroup.com/internet-advertising-market

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11. Report Description and Highlights Report Description © 2019 IMARC All Rights Reserved This Publication and all it’s contents unless otherwise mentioned are copyrighted in the name of International Market Analysis Research and Consulting (IMARC). No part of this publication may be reproduced, repackaged, redistributed or resold in whole or in any part. The publication may also not be used in any form or by and means graphic electronic or mechanical, including photocopying, recording, taping or by information storage or retrieval, or by any other form, without the express consent of International Market Analysis Research and Consulting (IMARC). Disclaimer: All contents and data of this publication, including forecasts, data analysis and opinion have been based on information and sources believed to be accurate and reliable at the time of publishing. International Market Analysis Research and Consulting makes no representation of warranty of any kind as to the accuracy or completeness of any Information provided. IMARC accepts no liability whatsoever for any loss or damage resulting from opinion, errors or inaccuracies if any found this publication. IMARC, IMARC Group and Global Therapy Insight Series are registered trademarks of International Market Analysis Research and Consulting. All other trademarks used in this publication are registered trademarks of their respective companies.

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