Real-Time Bidding Market Research Report and Forecast 2020-2025

1. Global Real-Time Bidding Market Research Report and Forecast 2020 - 2025 www.imarcgroup.com Sales@imarcgroup.com +1-631-791-1145

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4. REPORT OBJECTIVES & Highlight

5. Report Description According to the latest report by IMARC Group titled, “Real-Time Bidding Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025”, the market is expected to grow at a CAGR of around 30% during 2020-2025. Request to get the sample report: https://www.imarcgroup.com/real-time-bidding-market/requestsample Market Trends: Real-time bidding (RTB) refers to the server-to-server buying process that allows ad space on websites to be bought and sold on a per- impression basis. Once the buyer wins an auction, the RTB process takes place programmatically through real-time sales that instantly displays his/her advertisement on the publisher’s website. Real-time bidding processes hundreds of thousands of ad opportunities in milliseconds using a number of platforms and systems, such as ad-servers, data management platforms, and third-party data providers, within the display advertising ecosystem. Over the years, there has been a rapid increase in the number of internet users across the globe. This, along with the expanding social media platforms, has prompted consumers to spend time surfing the internet through smartphones, computers and laptops. As a result of the increasing online activity, advertisers are investing in RTB video ads to engage the target audience, which, in turn, is creating a positive impact on the industry. Besides this, the RTB system enables advertisers to manage and optimize their ads on multiple networks in a cost- effective way and helps in enhancing their campaign efficiency and brand awareness. Some of the other factors bolstering the growth of the market include the development of advanced technologies and new updates, and the integration of digital marketing, artificial intelligence (AI) and machine learning (ML) techniques with the bidding software.

6. Report Description Insights on Market Segmentation: • Breakup by Auction Type 1. Open Auction 2. Invitation-Auction • Breakup by Advertisement Format 1. Video 2. Image • Breakup by Application 1. Media & Entertainment 2. Retail and E-commerce 3. Games 4. Travel & Luxury 5. Mobile Applications 6. Others

7. Report Description • Breakup by Device 1. Mobile 2. Desktop 3. Others • Breakup by Region 1. North America 2. Asia Pacific 3. Europe 4. Latin America 5. Middle East and Africa • Competitive Landscape The competitive landscape of the industry has also been examined with some of the key players being Adobe Inc., AppNexus, Criteo, Facebook Inc., Google LLC, Match2One AB, MediaMath Inc., MoPub, PubMatic Inc., Salesforce Inc., Smaato Inc., The Rubicon Project Inc., Verizon Media, WPP PLC, YANDEX LLC, etc.

8. Report Description Browse full report with detailed TOC and list of figures and tables: https://www.imarcgroup.com/real-time-bidding-market Browse Related Report By IMARC Group Operational Intelligence Market: https://www.imarcgroup.com/operational-intelligence-market Predictive Analytics Market: https://www.imarcgroup.com/predictive-analytics-market Key Questions Answered in This Report: •How has the global real-time bidding market performed so far and how will it perform in the coming years? •What are the key regional markets? •What is the breakup of the market based on the auction type? •What is the breakup of the market based on the advertisement format? •What is the breakup of the market based on the application? •What is the breakup of the market based on the device? •What are the various stages in the value chain of the industry? •What are the key driving factors and challenges in the market? •What is the structure of the global real-time bidding market and who are the key players? •What is the degree of competition in the market?

9. Table of Contents

10. Table of Contents 1 Preface 2 Scope and Methodology 2.1 Objectives of the Study 2.2 Stakeholders 2.3 Data Sources 2.3.1 Primary Sources 2.3.2 Secondary Sources 2.4 Market Estimation 2.4.1 Bottom-Up Approach 2.4.2 Top-Down Approach 2.5 Forecasting Methodology 3 Executive Summary 4 Introduction 4.1 Overview 4.2 Key Industry Trends 5 Global Real-Time Bidding Market 5.1 Market Overview 5.2 Market Performance 5.3 Market Forecast 6 Market Breakup by Auction Type 6.1 Open Auction 6.1.1 Market Trends 6.1.2 Market Forecast 6.2 Invitation-Auction 6.2.1 Market Trends 6.2.2 Market Forecast

11. Table of Contents 7 Market Breakup by Advertisement Format 7.1 Video 7.1.1 Market Trends 7.1.2 Market Forecast 7.2 Image 7.2.1 Market Trends 7.2.2 Market Forecast 8 Market Breakup by Application 8.1 Media & Entertainment 8.1.1 Market Trends 8.1.2 Market Forecast 8.2 Retail and E-commerce 8.2.1 Market Trends 8.2.2 Market Forecast 8.3 Games 8.3.1 Market Trends 8.3.2 Market Forecast 8.4 Travel & Luxury 8.4.1 Market Trends 8.4.2 Market Forecast 8.5 Mobile Applications 8.5.1 Market Trends 8.5.2 Market Forecast 8.6 Others 8.6.1 Market Trends

12. Table of Contents 8.6.2 Market Forecast 9 Market Breakup by Device 9.1 Mobile 9.1.1 Market Trends 9.1.2 Market Forecast 9.2 Desktop 9.2.1 Market Trends 9.2.2 Market Forecast 9.3 Others 9.3.1 Market Trends 9.3.2 Market Forecast 10 Market Breakup by Region 10.1 North America 10.1.1 United States 10.1.1.1 Market Trends 10.1.1.2 Market Forecast 10.1.2 Canada 10.1.2.1 Market Trends 10.1.2.2 Market Forecast 10.2 Asia Pacific 10.2.1 China 10.2.1.1 Market Trends 10.2.1.2 Market Forecast 10.2.2 Japan 10.2.2.1 Market Trends 10.2.2.2 Market Forecast

13. Table of Contents 10.2.3 India 10.2.3.1 Market Trends 10.2.3.2 Market Forecast 10.2.4 South Korea 10.2.4.1 Market Trends 10.2.4.2 Market Forecast 10.2.5 Australia 10.2.5.1 Market Trends 10.2.5.2 Market Forecast 10.2.6 Indonesia 10.2.6.1 Market Trends 10.2.6.2 Market Forecast 10.2.7 Others 10.2.7.1 Market Trends 10.2.7.2 Market Forecast 10.3 Europe 10.3.1 Germany 10.3.1.1 Market Trends 10.3.1.2 Market Forecast 10.3.2 France 10.3.2.1 Market Trends 10.3.2.2 Market Forecast 10.3.3 United Kingdom 10.3.3.1 Market Trends 10.3.3.2 Market Forecast 10.3.4 Italy

14. Table of Contents 10.3.4.1 Market Trends 10.3.4.2 Market Forecast 10.3.5 Spain 10.3.5.1 Market Trends 10.3.5.2 Market Forecast 10.3.6 Russia 10.3.6.1 Market Trends 10.3.6.2 Market Forecast 10.3.7 Others 10.3.7.1 Market Trends 10.3.7.2 Market Forecast 10.4 Latin America 10.4.1 Brazil 10.4.1.1 Market Trends 10.4.1.2 Market Forecast 10.4.2 Mexico 10.4.2.1 Market Trends 10.4.2.2 Market Forecast 10.4.3 Argentina 10.4.3.1 Market Trends 10.4.3.2 Market Forecast 10.4.4 Columbia 10.4.4.1 Market Trends 10.4.4.2 Market Forecast 10.4.5 Chile 10.4.5.1 Market Trends

15. Table of Contents 10.4.5.2 Market Forecast 10.4.6 Peru 10.4.6.1 Market Trends 10.4.6.2 Market Forecast 10.4.7 Others 10.4.7.1 Market Trends 10.4.7.2 Market Forecast 10.5 Middle East and Africa 10.5.1 Turkey 10.5.1.1 Market Trends 10.5.1.2 Market Forecast 10.5.2 Saudi Arabia 10.5.2.1 Market Trends 10.5.2.2 Market Forecast 10.5.3 Iran 10.5.3.1 Market Trends 10.5.3.2 Market Forecast 10.5.4 United Arab Emirates 10.5.4.1 Market Trends 10.5.4.2 Market Forecast 10.5.5 Others 10.5.5.1 Market Trends 10.5.5.2 Market Forecast 11 SWOT Analysis 11.1 Overview 11.2 Strengths

16. Table of Contents 11.3 Weaknesses 11.4 Opportunities 11.5 Threats 12 Value Chain Analysis 12.1 Overview 12.2 Inbound Logistics 12.3 Operations 12.4 Outbound Logistics 12.5 Marketing and Sales 12.6 Service 13 Porters Five Forces Analysis 13.1 Overview 13.2 Bargaining Power of Buyers 13.3 Bargaining Power of Suppliers 13.4 Degree of Competition 13.5 Threat of New Entrants 13.6 Threat of Substitutes 14 Price Indicators 15 Competitive Landscape 15.1 Market Structure 15.2 Key Players 15.3 Profiles of Key Players 15.3.1 Adobe Inc. 15.3.1.1 Company Overview 15.3.1.2 Product Portfolio 15.3.1.3 Financials

17. Table of Contents 15.3.1.4 SWOT Analysis 15.3.2 AppNexus 15.3.2.1 Company Overview 15.3.2.2 Product Portfolio 15.3.3 Criteo 15.3.3.1 Company Overview 15.3.3.2 Product Portfolio 15.3.3.3 Financials 15.3.4 Facebook Inc. 15.3.4.1 Company Overview 15.3.4.2 Product Portfolio 15.3.5 Google LLC 15.3.5.1 Company Overview 15.3.5.2 Product Portfolio 15.3.5.3 SWOT Analysis 15.3.6 Match2One AB 15.3.6.1 Company Overview 15.3.6.2 Product Portfolio 15.3.7 Mediamath Inc. 15.3.7.1 Company Overview 15.3.7.2 Product Portfolio 15.3.8 MoPub 15.3.8.1 Company Overview 15.3.8.2 Product Portfolio 15.3.9 PubMatic Inc. 15.3.9.1 Company Overview

18. Table of Contents 15.3.9.2 Product Portfolio 15.3.10 Salesforce Inc. 15.3.10.1 Company Overview 15.3.10.2 Product Portfolio 15.3.11 Smaato, Inc. 15.3.11.1 Company Overview 15.3.11.2 Product Portfolio 15.3.12 The Rubicon Project Inc. 15.3.12.1 Company Overview 15.3.12.2 Product Portfolio 15.3.12.3 Financials 15.3.13 Verizon Media 15.3.13.1 Company Overview 15.3.13.2 Product Portfolio 15.3.14 WPP PLC 15.3.14.1 Company Overview 15.3.14.2 Product Portfolio 15.3.14.3 Financials 15.3.14.4 SWOT Analysis 15.3.15 YANDEX LLC 15.3.15.1 Company Overview 15.3.15.2 Product Portfolio

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