Toys Market in China: Share, Size, Growth, Trends, Key Players and Forecast 2020 - 2025

1. Chins Toys Market Research Report and Forecast 2025 Report Edition: 2020 Copyright © IMARC Service Pvt Ltd. All Rights Reserved © 2020 IMARC All Rights Reserved

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3. Report Description and Highlights Report Description China Toys Market Overview: According to the latest report by IMARC Group, titled "China Toys Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025," the China toys market size reached US$ 14.9 Billion in 2019. Toys are objects that are designed for toddlers and young children to play with. Usually made from plastic, paper, clay, wood or fabrics, they are mostly smaller replicas of animals, people or things. Learning through toys is considered to be a crucial part of a child’s overall development. They are used to stimulate the child’s imagination and develop different motor skills. Some toys can also assist in improving the problem-solving capabilities of children while improving their social, cognitive and physical skills. Consequently, there is an increase in the uptake of a wide array of toys across the globe. China, being one of the leading toy markets in the world, has created numerous growth opportunities for the established players as well as new entrants. The growth for the toys market in the country is primarily facilitated by the increasing population and inflating disposable income levels. Chins Toys Market Trends The toys market in China is driven by the confluence of several factors, such as improving standards of living and changing spending patterns of the majority of the population. This has contributed to a major shift from traditional toys to innovative plush and electronic variants.

4. Report Description and Highlights Report Description 186.5 181.2 120.2125.5130.8136.1141.4146.7152.0157.3 175.9 170.6 160 180 165.3 160.0 160 140 140 120 In Billion US$ in Billion US$ 120 100 100 80 80 60 60 40 40 20 20 0 0 2012 2013 2014 2015 2016 2017 2017 2018 2020 2021 2022 2023 2024 2025 Educational toys that promote experimentation and learning experiences among children are also gaining preference in the country, especially among the urban population. Along with this, the increasing demand for science, technology, engineering and mathematics (STEM)-based toys, is also providing a thrust to the market growth. Request for a free sample report: https://www.imarcgroup.com/china-toys-market/requestsample

5. Report Description and Highlights Report Description Moreover, the diverse product portfolio of toys with varied price ranges, facilitated by the establishment of numerous toy production factories in the country, is expected to attract a broader consumer base. Favorable government initiatives, such as the relaxation of the one-child policy and the implementation of the two-child policy under the 13th Five-Year Plan (2026-2020), are acting as other major growth- inducing factors. This has resulted in an increase in the population of new-borns in the country, which is expected to create a positive outlook for the market in China. Other factors, such as the proliferating online stores enabling easy availability of a wide range of toys at an affordable price point and a thriving domestic toy market, are also contributing to the market growth. On account of the aforementioned factors, the market is projected to reach a value of US$ 27.2 Billion by 2025, exhibiting a CAGR of 10.6% during 2020-2025. China Toys Market Segmentation Market Segmentation by Product Type • • Plush Toys Electronic/Remote Control Toys

6. Report Description and Highlights Report Description • • • • • • • • Games and Puzzles Construction and Building Toys Dolls Ride-Ons Sports & Outdoor Play Toys Infant/Pre-School Toys Activity Toys Others Based on the product type, plush toys represent the largest segment. Other major segments include electronic/remote control toys, games and puzzles, construction and building toys, dolls, ride-ons, sports and outdoor play toys, infant/pre-school toys, activity toys, and others. For more Information, click here: https://www.imarcgroup.com/china-toys-market Market Segmentation By End-User • • Unisex Boys

7. Report Description and Highlights Report Description • Girls On the basis of the end user, the market is divided into unisex, boys’ and girls’ segments. At present, unisex toys exhibit a clear dominance in the market. Market Segmentation by Distribution Channel • • • • Specialty Toy Chain Stores Supermarkets and Hypermarkets Departmental Stores Online Stores On the basis of the distribution channel, the market has been categorized into specialty toy chain stores, supermarkets and hypermarkets, departmental stores, online stores, and others. Among these, specialty toy chain stores account for the majority of the total market share. Market Segmentation by Province • Guangdong

8. Report Description and Highlights Report Description • • • • • Jiangsu Shandong Zhejiang Henan Others Based on the province, Guangdong holds the leading position in the market. Other key regions include Jiangsu, Shandong, Zhejiang, Henan and others. Competitive Landscape: The competitive landscape of the market has also been examined with some of the key players. • • • • • • Mattel, Inc. Lego Hasbro,Inc Vtech Hape International (Ningbo) Ltd. Silver Lit Toys Manufactory Limited

9. Report Description and Highlights Report Description • • • • Sieper Gmbh Micro Mobility Systems Ag Ravensburger Ag Shantou City Big Tree Toys Co., Ltd. Browse More Related Report by IMARC Group in Retail Industry: • India Vinyl Flooring Market: https://www.imarcgroup.com/india-vinyl-flooring-market • Hand Sanitizer Market: https://www.imarcgroup.com/hand-sanitizer-market

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12. Report Description and Highlights Report Description © 2019 IMARC All Rights Reserved This Publication and all it’s contents unless otherwise mentioned are copyrighted in the name of International Market Analysis Research and Consulting (IMARC). No part of this publication may be reproduced, repackaged, redistributed or resold in whole or in any part. The publication may also not be used in any form or by and means graphic electronic or mechanical, including photocopying, recording, taping or by information storage or retrieval, or by any other form, without the express consent of International Market Analysis Research and Consulting (IMARC). Disclaimer: All contents and data of this publication, including forecasts, data analysis and opinion have been based on information and sources believed to be accurate and reliable at the time of publishing. International Market Analysis Research and Consulting makes no representation of warranty of any kind as to the accuracy or completeness of any Information provided. IMARC accepts no liability whatsoever for any loss or damage resulting from opinion, errors or inaccuracies if any found this publication. IMARC, IMARC Group and Global Therapy Insight Series are registered trademarks of International Market Analysis Research and Consulting. All other trademarks used in this publication are registered trademarks of their respective companies.

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