Five Essential Writing Skills for eCommerce Merchants

1. 5 Essential Writing Skills for ecommerce Merchants If you are an ecommerce merchant, chances are that you are not the only one who is selling the products on your shelves. You might also have noticed that offering enticing deals or free shipping is not going to be a long lasting value proposition anymore. Today, eCommerce merchants abound in virtually every niche, which gives the individuals a tough time to stand out. So, how else can you differentiate yourself in an increasingly brand-agnostic landscape? Well, there is no simple answer. However, in many circumstances, it is the customer experience that makes an eCommerce website remarkable. High-quality content is not only the foundation of content marketing but an imperative pillar of creating a distinguishable eCommerce customer experience.

2. Great eCommerce content creates a deep impression at once, resonating with the target audience naturally. Moreover, online shoppers can’t feel or touch the products. Therefore, besides the imagery, oftentimes it’s the written copy that conveys value, pumps up buying temperature, evokes impulse buying, and converts visitors to customers. When expressing your brand value and promises, the biggest challenge is to be informative yet concise, persuasive yet authentic. Whether you decide to hire a professional content writer or put one of your team members in charge, or you want to take care of it all by yourself, make sure the responsible one is highly proficient in the following writing skills for eCommerce: 1. Master the basic writing practices First of all, aim to be grammatical. It’s easier than it seems, but bad grammar can actually affect your business’s bottom line. Too many grammar mistakes would make people reconsider buying from your website because they indicate a lack of care which is inexcusable. If an eCommerce business can’t proofread the content on theirdigital storefront, then how can they be trusted to make a deal with? Keep in mind that your target audience needs to feel solid before feeling confident in making a purchase decision. In additions, readability, spelling and flow also conjointly contribute to a concrete way for you to establish authenticity. Writing is like doing the math: it requires high proficiency in utilizing formulas, logic, and structures. Make sure you know how to use those essential “formulas” by heart. 2. Strike a balance between SEO and readability Search engines once used keyword density as a factor when evaluating a page’s relevance to search queries. However, nowadays search engines no longer appreciate keyword repetition since their capability of detecting the semantic relevance have gotten much advanced in recent years.

3. Additionally, customers do not find keyword-stuffed descriptions appealing or convincing, and they are smart enough to tell when the copy tastes “watery” due to the sneaky SEO tricks. So, it’s a must-have writing skill to know how to please both search engines and customers. Besides, knowing the technical aspects of SEO is equally important. Creating proper headings, meta descriptions, and image tags help boost your search engine rankings. In all, a balance needs to be achieved: applying the best SEO techniques without sacrificing the readability. 3. Know how to communicate on social media Social media platforms put everything you need to spread your brand voice 24/7. The more active you are on social media networks, the more likely your followers will discover and recommend your content. That said, to enjoy the benefits of social communications, you need to be able to use social media networks as the playground where you foster meaningful, delightful and real-time conversations with customers, rather than tools to promote yourself non-stop. 4. Understand your target audience The fundamental step of web content writing is to feeding what your target audience want to hear. Qualified writers should actively listen to the target audience via different channels. At the same time, they should know how to utilize web analytics tools to collect and analyze the demographic and psychographic characteristics of the ideal audience. This is part of the process of creating buyer personas. A buyer persona is a fictional profile of a key segment of your ideal audience (customers). Without it, you can only be assuming what content your audience values, which means you are likely to revert to creating content around what you know best instead of around the content your audience wants.

4. 5. Good at storytelling Storytelling isn’t something new, but mastering the art and techniques of writing stories as effective pieces of your content strategy is a challenge that few are trained to do successfully. Creating an emotional connection with online shoppers is challenging, especially if the products you sell are not the “exciting” ones that can easily ignite some imagination. Good writers should know how to show customers that they deeply understand the problems and that your products will solve those problems by mingling with them.