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Digital Inclusion: Evidence

Digital Inclusion: Evidence. Royal Society, Edinburgh 26 July 2013. 1m people learning & getting online * UK online centres: April 2010 – July 2012. 25 July 2013:. Setting the context. For most citizens the internet is part of everyday life:.

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Digital Inclusion: Evidence

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  1. Digital Inclusion: Evidence Royal Society, Edinburgh 26 July 2013

  2. 1m people learning & getting online* UK online centres: April 2010 – July 2012 25 July 2013:

  3. Setting the context

  4. For most citizens the internet is part of everyday life: • UK consumers buy the most online per capita globally • (Boston Consulting Group “The internet economy in the G20”, 2012) • 82% of internet users say they have saved money in the last six months by using the internet with 46% saying they’ve made significant savings • (Ofcom UK Adults’ Media Literacy Report, 2011)

  5. Comparison before and after using the internet UK online centres users lives – before and after Feel less concerned about skills, work and health Communicate more Feel more connected to local community “Does the internet improve lives?” Freshminds April, 2009

  6. 72% of employers won’t interview entry level candidates who didn't have basic digital skills ICM/UK online centres survey, February 2012

  7. But, 16m UK adults are not frequent and competent internet users

  8. Who is excluded • 21% of adults are not regular internet users (BBC), meaning that 1 in 5 do not use the internet. • Of those: • 71% are in social group C2DE • 51% over 65 • 50% have no qualifications 2012 data

  9. Goal is to create an independent and confident internet user A nation of digital citizens

  10. It’s about depth and breadth of use use 50% 47% 35% 34% 19% 15% Data source: Ofcom Internet use & attitudes 2012

  11. Scotland & Digital Exclusion • Broadband take-up in Scotland is 61% (10% lower than UK average of 71%) • Glasgow, Clyde & Lanarkshire: take-up is 53% (20% below the England average) • Take-up in rural Scotland is 60% • 29% of Scottish people use internet banking compared to 43% UK wide • Use of online local Government services: in Scotland 13%, in UK 26%

  12. Three main barriers why PEOPLE aren’t online Freshminds 2007 and 2009

  13. How? Simple approach Increase how will people access the internet, at home or at ‘access points’ Inspire people to see that ‘spark’ and see that the internet is useful and necessary Train people to use the internet and build their confidence so they want to keep using it and learning more

  14. What do we do? integrated products, support and services

  15. 5000 hyper-local UK online centresCentre search and free phone number search www.ukonlinecentres.com/centresearch or 0800 77 1234

  16. 313 Access Points in Scotland

  17. No such thing as a typical centre. All centres do something else (and support digital skills). Most centre partners run outreach sessions in care homes, pubs, clubs, village halls, mosques, churches, social housing, et al

  18. Networks within the network • We provides tailored support for local centres who specialise on helping certain groups of people who have specific needs. Four specialist networks: • Into Work (to help unemployed people) • Disabled People’s network • Older People’s network • Carer’s Network (to support people caring for others) • Community Capacity Builders are local hubs that we help to develop the digital inclusion support activity of other local organisations – both to engage hard-to-reach people

  19. Free online courses for digital inclusion, financial inclusion and employability - www.learnmyway.com Optimised for mobile learning

  20. Learn My Way – automated data collectionA registered person has a personalised learning tracker and all progress data is also stored by OCF

  21. Learn My Way – automated data collection All centre partners have own code which tags a person to a local partner when helping someone to register on Learn My Way. All partners then have local data dashboards for their own data – automated by us.

  22. An integrated CRM • Used daily by the Tinder team • Stores all basic information about all of the hyper-local partners (address, phone number, email address, etc); feeds web search and APIs • Record of all contact with the partner and the details of that, including all training taken by volunteers, campaigns taken part in, grants • All Learn My Way learning data is also recorded in the CRM so the Tinder team can tailor support for the partner depending on their needs

  23. Network Communications – online!

  24. Support for volunteers and centre staff • Training for staff and volunteers • Webinars on range of subjects including ‘how to support people to learn about the internet’ as well as ‘how to fund raise’ • 45 minute ‘digital champion’ volunteer online course (free) • http://ukonlinecentres.learningpool.com/

  25. National + Local Campaignseg Get Online Week & Baking with Friends

  26. Grant funding for local centres • We provide grants to around 5% of the network • For example in March/April 2013 we have provided £1.6m to 200 centres (out of a network of 5,000) • Grants are designed to support digital inclusion, however are small in size to reduce the risk of local dependency of this funding

  27. BUT, it’s all about a shared goal and dialogue • Centres do not pay to be part of the network • The centres and Tinder have a common vision and a common goal to reduce digital exclusion • The thing the centres value the most is ‘feeling part of a network’ • We talk to centres on the telephone every day, reaching around over 150 every week • This dialogue drives an iterative improvement in our work so that resources are used for maximum impact

  28. Digital skills for community orgs as well www.communityhowto.com

  29. Measuring impact

  30. 1m people learning & getting online* UK online centres: April 2010 – July 2012 25 July 2013:

  31. Measuring impact? One way we did it

  32. Measures and evaluation • Online data – across UK online centres via Learn My Way (daily, available at centre level) • Learner surveys – “user survey” (demographics, motivations) and “progression survey” (impact and subsequent action) online and phone, independently coordinated (monthly, available at centre level) • Impact measures – local evaluation and nationally assessed/replicated

  33. Clive: Employment • Clive was made redundant at 56. He has now found work • One unemployed person costs the government £8,000 a year • 8% of 1m UK online centres helped got a job = 80,000 people • 80,000 people @ £8,000 each = £640m £640m

  34. Roger: Homelessness • Roger was homeless for ten years and is now working and helping others • 2% of UK online centres’ users are homeless = 20,000 of the 1m • Homelessness costs Government £26,000 a year • Savings from Roger’s moved to home and employed = £260,000 over ten years • If all 20,000 moved to homed = £520m in one year £520m

  35. Norah: Health • Since getting online 78 year old Norah has lost weight and her diabetes has much improved • By getting online and reducing her symptoms, Norah alone will be saving the NHS £5,000 a year for the rest of her life • If just 1% of UK diabetes sufferers were similar to Norah, saving = £145m a year • Norah has also improved to her arthritis and high blood pressure £145m a year

  36. Cheryl: Volunteering • Cheryl had been out of work for 15 years and she began learning at her local UK online centre • Since then, she has supported hundreds of people to do more online • Volunteering provides a value of £18 billion to the UK economy each year, each volunteer provides a value of £1100 • 25,000 volunteers in the UK online centres network who contribute £27.5m a year £27.5m a year

  37. Increasing participation: Who is getting supported in UK online centres?Survey results January 2013

  38. What do they do with their new skills?Survey results January 2013

  39. Moving people to online public services • No-one’s ‘spark’ to get online is to interact with Government online (except job related) • After gaining digital skills via UK online centres (July 2013 data): • 81% visit central/local Government websites • 56% have moved at least one face to face or telephone contact to an online contract with Government • average contacts moved online 5.8 per month

  40. What’s special about us? Structured + Flexible National + Local Scale + Personal Products & Tools + Capacity Building Leadership + Enabling

  41. Tinder Foundation “network effect” • Through a two-way exchange OCF discovers local innovation, productises it and seeds it (where possible and relevant), and then scales it for maximum effect • This triples the impact – amplifying what would have happened without this support • OCF leads local partners to help more people, faster (more quickly) and with deeper impact Evaluated by Dr Alice Mathers

  42. Please get in touch helen@tinderfoundation.org @helenmilner on twitter www.tinderfoundation.org www.ukonlinecentres.com www.learnmyway.com www.communityhowto.com

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