1 / 6

Important Metrics to Review in Your Marketing Campaign

All your marketing campaigns will eventually direct viewers to your website, where they will get to interact with your business. The more traffic you drive into your website, the more leads and conversions you can generate. Measuring the websiteu2019s overall traffic, which basically includes all traffic sources, i.e. referrals, social media, organic traffic or any other source will give a good idea of the overall performance of your website.<br>www.impactdms.com<br>

impactdms
Download Presentation

Important Metrics to Review in Your Marketing Campaign

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Important Metrics to Review in Your Marketing Campaign www.impactdms.com

  2. Impact Digital Marketing Website Traffic Metrics All your marketing campaigns will eventually direct viewers to your website, where they will get to interact with your business. The more traffic you drive into your website, the more leads and conversions you can generate. Measuring the website’s overall traffic, which basically includes all traffic sources, i.e. referrals, social media, organic traffic or any other source will give a good idea of the overall performance of your website.

  3. Impact Digital Marketing Engagement Metrics Engagement metrics require a more in-depth analysis. These types of metrics allow marketers to not only understand the viewership of your marketing message but also what level of engagement and actions it received.

  4. Impact Digital Marketing Lead Generation Metrics When there are repeated interactions between a user and your business, it is more likely that the individual will become a lead. The interaction usually implies that a particular user has found value in your business and is likely to take action. When measuring sales, it’s very important to monitor lead metrics, since they will give you an idea whether the individual that you have attracted through your marketing message is just viewing the content or interacting with it and finding value from it.

  5. Sales Metrics Sales metrics are one of the most important metrics to review since they help you understand which actions lead to conversion and revenue for your business. Sales metrics show the flow of a prospect from the initial point of interest, where they were introduced to your business, to the end stage of conversion. This helps you identify the most effective areas across your marketing strategy and those that need improvement. CONCLUSION Recognize the importance but don’t have the time to go through all these marketing metrics? Or, need experts to help you sort it out? IMPACT Digital Marketing is here for you. Armed with behavioral information and real-time data analytical skills, our competitive marketing experts help you with marketing metrics while customizing your marketing activities to deliver results based on your goals and budget. Impact Digital Marketing

  6. Impact Digital Marketing Get In Touch www.impactdms.com Website info@impactdms.com Email (734) 224-2605 Phone

More Related