How Grocery Broker Impact Group Can Get a Good Product on the Shelves

1. How Grocery Broker Impact Group Can Get a Good Product on the Shelves As the producer of a small food product, it can be frustrating to have your brand failing to gain traction. Particularly when you’re aware how much potential your product has. Unfortunately, regardless of how objectively good a product is, without the proper exposure, the right advocate, and access to the right connections, even the best brand can stagnate. The key to taking a product that’s legendary within a family or being worshiped at a farmers’ market, and establishing it as a wildly successful brand being stocked on shelves across the country: CPG brokers. If you’re unfamiliar, consumer packaged goods (CPG) brokers, also known as food brokers and grocery brokers, are the liaisons between the producers of products and the suppliers of grocery stores. Finding a good CPG broker, like Impact Group, can quite literally mean the difference between the success and obscurity of your product. How Does a CPG Broker Help? Think of them like an agent, salesperson, marketing guru, PR professional, and ambassador for your brand. One of the most important assets a CPG broker brings to the table is their network of connections. For instance, Impact Group, founded in 1994, has years of networking and relationship building with the movers and shakers of the grocery retail industry, locally and nationally. They have relationships with the representatives of and buyers for both small independent stores and the big chains. This means an “in” with the people a salesperson dedicated to selling

2. and a brand manager dedicated to promoting a brand would have to cultivate. Basically, a food broker is exactly the asset you need to help grow your business. How Can Impact Group Help? When looking for the right CPG broker, you’ll want to find one that specializes in a custom strategy specifically tailored to your brand. For instance, as the demand for healthy, fresh, natural food continues to increase, producers of brands who put a premium on the health benefits of their natural products are well-positioned to find a receptive market. Leveraging the services of Impact Group, who has earned a reputation as an effective natural food broker, will put you in a better position to find that receptive market. Luckily for both consumers and the producers of small, independent, artisanal, and otherwise niche food products, this is a great time to be entering the market. Due in part to the rise of the internet marketplace, grocery retail has been diversifying, with smaller, more specialized stores redefining the industry. That’s created a whole community of retailers on the lookout for high- quality, unique products, and a market for those brands that can act as a springboard to national, and even international, success. With their industry expertise, insight, and valuable connections, Impact Group can help your brand navigate the competitive grocery market and help place—and keep—your product on the shelves. Find the success your brand deserves, at https://www.impactgrp.com/