Impact Group’s Recent Acquisitions Broaden Their Reach and Services

1. Impact Group’s Recent Acquisitions Broaden Their Reach and Services Founded in 1994, Impact Group is a leading sales and marketing agency that engages strategically with CPG brands and helps them understand the best path to market. Having worked with over 700 CPG brands, Impact Group leverages fact-based selling, proprietary technology and its national reach to help its clients create new opportunities and grow responsibly. Over the past couple of years, Impact Group’s reach has grown exponentially. With the recent acquisitions of independent food brokers Impact Sales & Associates, Ritt-Beyer & Weir (RBW), and WJ Pence based in (Wisconsin and Minnesota). These acquisitions serve to reinforce their coverage in key markets in the Midwest. President and CEO Carl Pennington, of Impact Group commented on the acquisitions, stating, "For nearly 25 years, Impact Group has provided valuable retail relationships, strategic counsel, and industry know-how that have aided the promotion and distribution of thousands of CPG brands. Our latest acquisitions present the opportunity for us to accomplish this on a larger scale and with immediate impact." These acquired companies display a focus that aligns with Impact Group’s dedication to exceptional service and a centralized commitment to results. In addition to expanding coverage in both the natural channel as well as the conventional grocery model, these additions increase Impact Group's Midwest exposure to both convenience and mass retail, including Target stores. This bolsters their already outstanding grocery broker services that have formed relationships with leading retailers such as:

2. Whole Foods Market Albertsons Kroger Sprouts Supervalu Impact Group builds lasting relationships by offering a personalized, collaborative approach to connecting their remarkable clients with valued retailers. They happily take your goals on as their own and work with their dedicated team makes them a reality. Impact Group’s Solutions include: Marketing Services: acting as a full-service CPG marketing agency for clients the dedicated team at Impact Group provide marketing strategies, public relations, print production, social media management, and organic and paid search campaigns. Retail Sales and Operations: composed of a team of more than 400 reps, Impact Group covers standard grocery stores, mass merchandisers and natural food retailers on a consistent basis. Trade and Deduction Management: offering end-to-end solutions for managing and minimizing deductions, the Impact Group team has won multiple “best in class awards” and is experienced in a variety of software programs, including Salesforce, Microsoft CRM, Demantra, and Carixa. Sales and Headquarter Calls: maintaining strategic partnerships with major grocery, specialty, and natural retailers, Impact Group provides first-class service and solutions for vendor/retailer business planning, introductions of new items, product category reviews, and special events.’ Move toward your goals with Impact Group at https://www.impactgrp.com/