Tools of Persuasion

1. Tools of Persuasion

2. There are three main reasons authors write. Round robin these reasons. • Authors may write to…. • Persuade • Inform or • Entertain

3. When authors persuade you, they are trying to get you to do something. What are some things an author may try to get you to do?

4. Authors may persuade you to…. • Buy something (commercials) • Believe something • Vote one way

5. There are 7 different techniques an author may use to persuade you to do something. These are called “Tools of Persuasion.”

6. Name Calling • Points out the negative so another product seems better • Says “Other Mascaras Fall Short” tells readers to try Maybelline.

7. Endorsement Uses Julian Hough to promote proactive. • Using celebrities or experts to help influence your decision

8. Repetition • Repeats the information so you can remember it • Head on! Apply directly to forehead. Head on! Apply directly to forehead. Head on! • This one has a subway picture on it at school. Subways commercials repeat “5, 5 , 5 dollar foot longs!” http://www.soundboard.com/sb/5_Dollar_Foot_long.aspx

9. Air and Rebut the Other Side’s Point of View • Tells the other side’s point of view and why it is wrong • I believe kids should study everyday. My opponent says kids should spend all day watching television and playing video games. If kids don't study, how will they ever learn? • Progressive tells the other’s prices, and then tells you why to go with them.

10. Association • Presenting a positive image or idea to try and make you feel the same way about something else. • We want students to grow up to be thin, happy, and healthy. Candy machines are not good. • Gatorade has a lot of vitamins and minerals.

11. Stereotype • Uses unfair images of a group to make a point • All straight A students are nerds. • Girls like to play with dolls is a stereotype.

12. Bandwagon • Suggests that mostly everyone else is doing it • Everyone is wearing “Shape-ups” so you should buy them. • Buy me a cell phone, Mom. Everyone else in the 5th grade has one.

13. Name that Tool of Persuasion • Read each clue. Decide which tool of persuasion is used and why. Discuss your answer with your shoulder partner.

14. Name that Tool of Persuasion • WHO? MIKE JONES WHO? MIKE JONES • Repetition

15. Name that Tool of Persuasion • AT PROGRESSIVE, WE SHOW THE OTHER COMPANY'S POLICY, THEN OURS. WE WANT TO BE SURE YOU GET THE BEST IDEA. • Air and Rebut

16. Name that Tool of Persuasion • DRINK MILK! (CELEBRITIES HAVE MILK ON THEIR FACE AFTER DRINKING MILK) • Endorsement

17. Name that Tool of Persuasion • ALL BOYS WILL LOVE THE PLAYSTATION 3. BUY ONE FOR YOUR SON TODAY! • Stereotype

18. Name that Tool of Persuasion • THESE DO-IT-YOURSELF HAIR HI-LIGHTS ARE AS EASY AS PIE. • Association

19. Name that Tool of Persuasion • ALL OF YOUR FRIENDS HAVE THE NEW RAZOR PHONE! WHAT ARE YOU WAITING FOR? • Bandwagon

20. Name that Tool of Persuasion • BABY PHAT MAKES YOU LOOK FAT. BUY APPLE BOTTOMS INSTEAD. • Air and Rebut

21. Your Turn! Write down each tool of persuasion.

22. MICHEAL JORDAN DRINKS GATORADE AND IT WILL HELP IMPROVE YOUR JUMPSHOT!

23. BUT M-O-M!! EVERYBODY ELSE'S PARENTS BUY THEIR KIDS THOSE NIKE SHOES. YOU SHOULD BUY ME SOME, TOO!

24. SMOOTHIE JOE'S PEANUT BUTTER CONTAINS ADDED FAT. BUY PEANUTTIER PEANUT BUTTER INSTEAD!

25. JOE ROBBINS IS ONE OF THOSE SPOILED RICH KIDS FROM KNOB HILL, SO YOU KNOW HE MUST GET EVERYTHING HE WANTS!

26. WHO CAN YOU TRUST? BILL ADAMS, BECAUSE HE CAN GET THE JOB DONE! WHY CAN YOU TRUST BILL ADAMS? BECAUSE BILL ADAMS CAN GET THE JOB DONE!