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New Opportunities in small business with Windows Vista ™ Business and Microsoft ® Office Professional 2007

New Opportunities in small business with Windows Vista ™ Business and Microsoft ® Office Professional 2007. Martin Pavlis Microsoft Most Valuable Professional (MVP, MCSE, MCT) KPCS CZ, s.r.o. Agenda. Market Opportunity Product Demos Partner Opportunities Demand Generation and Campaigns

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New Opportunities in small business with Windows Vista ™ Business and Microsoft ® Office Professional 2007

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  1. New Opportunities in small businesswith Windows Vista™ Business and Microsoft® Office Professional 2007 Martin Pavlis Microsoft Most Valuable Professional (MVP, MCSE, MCT) KPCS CZ, s.r.o

  2. Agenda Market Opportunity Product Demos Partner Opportunities Demand Generation and Campaigns Call-to-Action

  3. Opportunity To Grow The Business Anticipate 400M PCs sold in first 24 months after launch of Windows Vista An installed base of 220M Windows Vista Capable PCs ready for upgrade Strong Market Momentum – the biggest Microsoft product launch effort New Opportunities New Programs New Products Combined Launch Higher margin offerings Small business offerings Enabling Greater Profitability Simplifying software sales Hardware Services Enabling Greater Profitability Driving Demand and excitement

  4. Target Customer Pragmatists & Innovators Small Business Windows Client Customer Space Source: Monitor US PC Purchase and Segmentation Study, December 2005

  5. New Products Medium & Large Business Small Business Consumer

  6. Small Business Challenges DeliveringExcellentCustomer Service Offering the Best Products and Services Keeping ahead of the competition Being profitable Attracting and retaining new customers Delivering your message Presenting aProfessionalImage Being Profitable

  7. Meeting Customer Needs Doing Morewith Less Information at Risk Work more efficiently Backup and better protect data Stay Connected Market and Sell Working WhileAway From the Office Selling Productsand Services

  8. Work More Efficiently • Save time, stay organized • Instant Search across PC, network, E-mail, Outlook Instant Search • View tasks on the Outlook To-Do Bar • Get better results faster • Intuitive navigation and user interface • Task-relevant commands, Live Preview • Quick Styles, Office Art

  9. Backup and Better Protect Your Data • Protect important data • Schedule automatic backups of files • Revert to previous versions of your work • Windows CompletePC Backup • Keep your data safe • Better junk e-mail filtering • Anti-phishing technologies • Document password protection

  10. Market and Sell • Track customer information • Manage customer information in one place • Track sales leads and opportunities • Run marketing campaigns • Effective marketing • Create high-quality documents, presentations, and collateral • One-click fax and scan • Enhanced photos and graphics tools • Save Microsoft Office files as PDF or XPS

  11. Stay Connected • In the office networking • Connect to Windows Server™ or Windows Small Business Server domains • Share key customer information • Out of the office mobility • Remotely access information • Enhanced support for mobile devices • Share files with Windows Meeting Space

  12. Product Demo

  13. Demo Summary Backup and Better Protect Your Data Backup and Restore Center Junk Mail Filters Anti-phishingWindows Defender Work More Efficiently New User InterfaceInstant SearchOutlook To-Do BarLive Previews Market and Sell Products and Services Centralized customer information Marketing Campaigns Publisher templates, branding Fax And Scan SmartArt™Graphics Work More Efficiently New User InterfaceSearch, OrganizeOutlook To-Do BarExcel Conditional FormattingAccess templates Backup and Better Protect Your Data Windows DefenderAnti-phishingJunk Mail FiltersBackup and Restore Center Stay Connected Meeting SpacesDomain JoinMobility CenterShared Documents, Calendars, TasksOffline Market and Sell Centralized customer information Marketing Campaigns Publisher templates, branding Windows Fax And Scan SmartArt™ graphics Stay Connected Domain JoinWindows Meeting SpaceMobility CenterShared Documents, Calendars, TasksOffline Folders

  14. New Partner Programs • Office Ready • Windows Anytime Upgrade

  15. New Partner Program: Office Ready • Maximize Office attach opportunity on new business PCs • Give customers an opportunity to try and buy Office 2007 • Alignment between channel offerings New Partner Opportunities Program Details License includes key only, no media Master image required for pre-installation 1 Office Ready image for 3 business SKUs: Basic, Small Business, Professional Microsoft provides support for Office Second chance revenue opportunity with free 60 day trial Increase customer satisfaction with pre-installed product

  16. New Program: Windows Anytime Upgrade Enables upgrades from lower edition of Windows Vista to higher edition The most Convenient Way to Upgrade Windows Vista • Vista users purchase and download digital key • Upgrade installed via bits on hard drive or DVD that is shipped with PC (or via packaged product acquired at retail) Improves customer satisfaction Reduces inventory risk for the channel Provides opportunity for upsell of additional hardware to support high-end Windows Vista upgrades

  17. Partner OpportunitiesSoftware, Hardware and Services 17

  18. Partner Demo Partner name

  19. Combined Product LaunchDriving Customer Demand TV OEM Co-marketing Online TM Small Business PC Campaign PR Print Website Partner Co-marketing Events Radio Relationship Marketing

  20. Partner Launch OpportunityExecute the Small Business PC Campaign

  21. Small Business Campaign Execution • Partner Call-to-Action: Install Office Ready on PC with Windows Vista Business • Customer Call-to-Action: Buy a Windows Vista PC with Microsoft Office Windows Vista consumer advertising campaign Small Business PC Demand Generation Office IW advertising campaign Campaign Landing Page Experience Vista Business and Office Professional 2007 Flash Demos, Top 10, guide How To Buy, link to regional partner offers • Indirect OEM • PC’s with Vista Business and Office Ready • Web, Ads, Reseller Training • Direct OEM • PC’s with Vista Business and Office pre-installed • Retailer • Merchandising in PC Aisle • Sell FPP VUP • Generate demand for “small business PC”: • Back to Business promos • Ads, web • PC Reseller / VAR • Sell Office Ready key • Sell Open to upgraders • Generate demand for “small business PC:” • Ads, email, web • Merchandising • Local OEM / VAR • Sell PC’s with Vista Business and Office Ready + keys • Sell Open to upgraders • Generate demand for “small business PC”: • Local ads, e-mail, web • Merchandising

  22. • PC Reseller / VAR • Sell Office Ready key • Sell Open to upgraders • Generate demand for “small business PC”: • Ads, email, web • Merchandising Local OEM / VAR • Sell PC’s with Vista Business and Office Ready + keys • Sell Open to upgraders • Generate demand for “small business PC”: • Local ads • e-mail, web • Merchandising Campaign Execution by Partner-Type   Indirect OEM PC’s with Vista Business and Office Ready Web, ads, reseller training Direct OEM PC’s with Vista Business and Office pre-installed   • Retailer • Merchandising in PC Aisle • Sell FPP VUP • Generate demand for “small business PC”: • Back to Business promos • Ads, web

  23. Direct OEM PC’s with Vista Business and Office pre-installed Direct OEM Execution Partner Call-to-Action:Install Office on PC with Windows Vista Business Customer Call-to-Action:Buy a Windows Vista PC with Microsoft Office • Microsoft demand generation: • Overall demand driven through Microsoft broadreach and product advertising campaigns • Small Business Center (Web portal) with offers • Direct mail, e-mail newsletters, events • MNA drives demand for MNA-branded Small Business PC*: • MNA small business Web site and Web campaign • MNA small business catalog • MNA telesales • MNA direct mail *PC with Windows Vista Business and Office Professional 2007 (or SB 2007) pre-installed

  24. InDirect OEM Execution Partner Call-to-Action:Install Office Ready on PC with Windows Vista Business Customer Call-to-Action:Buy a Windows Vista PC with Microsoft Office • Microsoft demand generation: • Overall demand driven through Microsoft broadreach and product advertising campaigns • Small Business Center (Web portal) with offers • Direct mail, e-mail newsletters, events • MNA drives demand for partner-branded Small Business PC* though: • Web site and Web campaign • Small business catalog • Telesales • Direct mail  Indirect OEM PC’s with Vista Business and Office Ready Web, ads, reseller training *PC with Windows Vista Business and Office Professional 2007 (or SB 2007) pre-installed

  25. Indirect OEM Execution - Retailer Partner Call-to-Action:Drive Office attach to PC Windows Vista; upsell to Windows Vista Business Customer Call-to-Action:Buy a Windows Vista PC (upgrade to Windows Vista Business), buy Microsoft Office FPP • Microsoft drives demand: • Overall demand driven through Microsoft broadreach and product advertising campaigns • Small Business Center (Web portal) with link to partner “Small Business PC” Offers • Direct mail, e-mail newsletters, events • Retailer drives demand for Small Business PC*: • Web site and Web campaign • Small business catalog • Promo merchandising in PC aisle • Advertising  • Retailer • Merchandising in PC Aisle • Sell FPP VUP • Generate demand for “small business PC:” • Back to Business promos • Ads, web *PC with Windows Vista Business and Office Professional 2007 (or SB 2007) pre-installed

  26. PC Reseller / VAR • Sell Office Ready key • Sell Open to upgraders • Generate demand for “small business PC”: • Ads, email, web • Merchandising Indirect OEM Execution - Reseller Partner Call-to-Action:Install Office Ready on PC with Windows Vista Business Customer Call-to-Action:Buy a Windows Vista PC with Microsoft Office • Microsoft drives demand: • Overall demand driven through Microsoft broadreach and product advertising campaigns • Small Business Center (Web portal) with partner offers • Direct mail, e-mail newsletters, events • Reseller drives demand for MNA-branded Small Business PC*: • Small business catalog • Promo merchandising • Advertising • E-mail 

  27. Campaign Creative & Use • The customer-ready materials for the Small Business PC Campaign leverage the creative concept and look used in the Windows Vista Consumer Advertising campaign scheduled to launch in January 2007.* • Thus, these creative materials are under embargo and cannot be made available to partners not under NDA with Microsoft, until 30 January 2007. At that time, these materials will be posted to Microsoft partner marketing portals and available to drive customer demand for Windows Vista Business and Office Professional 2007: • Top 10, Top 4 • Datasheet • Campaign Brochure • Ad flyer, E-mail • Flash demos • Poster * For additional detail on embargo dates, use of creative, and complete list of available Through Partner materials available, please refer to the Small Business PC Campaign “Partner Playbook’

  28. Customizable Partner Materials

  29. To Partner Materials • To Partner versions of the Through Partner core materials are available for partner use; may be used with customers: • Top 10 • Top 4 • Datasheet • Product Guide • Brochure • Additional partner resources includes: • Demo script and files • Sales Reference Guide • Call script • Execution and creative guidelines • Customer-ready messaging and copy To Partner Top 10

  30. Timeline Campaign Execution Continues General Availability (Retail, OEM) Advertising Small Business PC campaign Availability Business Availability (Volume Licensing) Business Value Events Readiness RC1 Partner ramping Readiness Beta 2 PR/AR/Reviews Web Presence and Community Engagement Sales Readiness, Training and Events

  31. Where Can You Find Out More? Windows Vista Partner information available on www.windowsvista.com/partner Business opportunity information for partners by type on Windows Vista Windows Vista 101 & recommended learning paths for partners Sales & marketing tools for partners – customized by partner type Office Reseller Kit

  32. Call-to-Action Install and use Windows Vista Business and Office Professional 2007 Use the Small Business PC Campaign to drive the launch of Microsoft Office and Windows Vista in small business Test ISV applications, learn about logo programs and hardware requirements

  33. Q & A

  34. © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

  35. Appendix

  36. Windows Vista Logos PC Systems Software hardware X * Not a Logo * Messaging Only Windows XP Windows Vista 36

  37. Windows Vista Features Per Edition

  38. 2007 Microsoft Office Suites

  39. Why Upgrade From Windows XP? Some of the great new features you won’t find in Windows XP: System Image BackupBack-up your entire hard disc image, either on a PC or external drive, saving everything: files, documents, programs and application settings. Instant Search and Windows AeroThe name says it all. Instant Search helps you find everything faster, regardless of format or location. And with the elegant new look of the Windows Aero interface, getting work done will not only be easier, but more enjoyable too. Windows Easy TransferAdd new PCs with just a few simple steps. Windows Easy Transfer helps you smoothly move all of your important documents and settings to your new PC, so you and your business can be up and running right away. • Self-HealingAmazing but true: technology that self-heals. Windows Vista Business includes new technologies that can automatically identify problems and repair them, helping prevent disruptions and delays. • Improved User Account ControlGive more power to your people – at least to do basic system changes that improve their PC. With User Account Control, Standard Users can now do common operating system tasks on their own, such as changing time zones, power settings, and installing approved devices, significantly reducing the risk from having all your users running as Administrators.

  40. Office Ready additional content

  41. Office Ready Overview Distributor Reseller purchases Office Ready OEM PC and Office License keys from Distributor Reseller OEM PC Sale Post PC Sale OEM installs Office Ready image on PC and sells to Distributor Reseller sells an Office Media-less License to end user who can Step-up post PC sale End user can activate a free 60-day trial of Office Professional and convert to full product Microsoft sells Office media-less license keys to the Distributor • System Builder/Reseller sells either: • Branded OEM PCs pre-installed with Office Ready image • White Box PCs and installs the Office Ready image • At point of sale, System Builder sells Office Media-less license kit • Post-PC sale, end user can Step-up to a more premium edition of Office • If Office is not sold, Office trial can be activated

  42. Office Ready Distributor OEM • OEM pre-installs Office Ready image with a unique referral code with no royalty payment • Office Ready image is a pre-installation image that can convert to: • Office Basic 2007; Office Small Business 2007; Office Professional 2007; Free 60-day Professional 2007 Trial • OEM sells Office Ready PCs to Distributor

  43. Office Ready Distributor Reseller OEM OEM installs Office Ready image on PC and sells to Distributor Microsoft sell Office media-less licenses to Distributor Reseller/System Builder purchases Office Ready OEM PCs and Office Media-less licenses from Distributor Microsoft provides end-user technical support

  44. Office Ready Distributor Reseller purchases Office Ready OEM PC and Office License keys from Distributor Reseller OEM PC Sale Post PC Sale OEM installs Office Ready image on PC and sells to Distributor Microsoft sells Office media-less license keys to the Distributor Reseller sells an Office Media-less license with OEM PC to end-user End user can “Step-up” to a more premium version of Office post-PC sale If no Office is purchased at point of sale, end user can activate a free 60-day trial of Office Professional 2007

  45. Office Ready Distributor Reseller purchases Office Ready OEM PC and Office License keys from Distributor Reseller OEM PC Sale Post PC Sale OEM installs Office Ready image on PC and sells to Distributor Reseller sells an Office Media-less License to end user who can Step-up post PC sale End user can activate a free 60-day trial of Office Professional and convert to full product Microsoft sells Office media-less license keys to the Distributor New OEM Opportunities Receive commission for each full-product activation on OEM imaged machines, based on referral code Commission for Step-up after point of sale Commission on trial conversions (if no Office is purchased at point of sale with new PC) Sales velocity through program simplicity

  46. Example Partner Customization examples

  47. Example: Customization Opportunity Outlook 2007 with Business Contact Manager Evaluating solution for customer management Support calls Time and billing Communication with customer and leads Solution: Partner customer management solution using Outlook 2007 with Business Contact Manager Windows SharePoint Services version 3 Access 2007, Excel 2007 Partner benefits of Outlook with Business Contact Manager solution Repeatable customization Integration with Windows Server, Windows Small Businesses Server Foundation for additional solutions

  48. Application Templates • Basic configuration for processes and workgroup tasks • Facilitate end user adoption • Showcase platform • 1M downloads for ‘Thrilling 30’ • Starting point for deeper solutions • Richer ‘fit and value’ in Office SharePoint Server’s pre-built workflows, design tools, and partner solutions • ‘Fantastic 40’ application templates for WSS version 3 • Examples: Call center, compliance process, sports league, HR, task tracking, and more New in WSS version 3 Wikis and blogs Outlook sync: Docs calendar, contacts, tasks Recycle Bin Folder and item-level security Keeping in sync: Search, alerts, RSS, tasks Mobility: access to some types of lists Tracking tasks in Gantt charts Required check out for edits Detailed major/minor versions Distribution lists generated at site creation Breadcrumbs and improved navigation ASP.NET 2: Web parts, master pages, pluggable authentication Hosts Windows Workflow Foundation Extranet deployment Security trimmed UI Example: Customization Opportunity Windows Sharepoint Services • Design and Developer Tools • Power Users • Templates • Web parts customization via browser • Designers and Analysts • Office SharePoint Designer 2007 • Office Access 2007 • Office InfoPath 2007 • Professional Developers • Visual Studio and tools for Office Enhanced WSS Customization Design dashboards, reports and workflow Application and database integration Tools: SharePoint Designer, Access, InfoPath Offline access via Access and Groove Initial WSS Customization Taylor the pre-built application templates Team collaboration and productivity Business process and workgroup tasks Basic WSS Enablement Install WSS (out-of-the-box) Leverage WS/SBS deployed infrastructure Train users Document, meeting, and project collaboration Outlook integration Expand SBS: Extranet, Exchange, SQL Sources: Microsoft studies, IDC: Paths to Opportunities with Windows Small Businesses Server 2003: Customizing Windows SharePoint Services, and other sources

  49. © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. © 2006 Microsoft Corporation.  All rights reserved

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