Using Information Technology for Competitive Advantage

1. Using Information Technology for Competitive Advantage Karina Adhitia 105030200121015

2. The Firm in Its Environment supply the material, machines, services, and information that used by the firm to produce the products and services place that the firm marketed their services and products the organizations of both skilled and unskilled workers • consist of institutions that influence the money resources that are available to the firm • those who invest money in the firm and represent the highest level of management include all of the organization that compete with the firm in its market place • on the national, state or provincial, and local levels, provide constraints in the form of laws and regulation is the geographic area where the firm performs its operations

3. The Firm in Its Environment[Environmental Research Flows] Resources Flows

4. The Firm in Its Environment[Environmental Research Flows]

5. Competitive Advantages[Porter’s Value Chains] • Margin is the value of the firm’s products and services, as perceived by the firm’s customers, less the costs • Firm create value by performing activities, which Porter calls value activities, that fall into two major categories: Primary Value Activities Support Value Activities Those associated with producing and offering greater value to their customers than do their competitors Provide the inputs and infrastructure that allow the primary activities to take place

6. The Information Resources[Types of Information Resources] A firm’s information resources therefore consist of: • Computer hardware • Computer software • Information specialist • Users • Facilities • The database • Information

7. Who Manages The Information Resources? The CIO perform: • Spent time with the business and in business training • Build partnership • Focus on improving basic business processes • Explain Information Services (IS) costs in business terms • Build credibility by delivering reliable IS services • Be non-defensive The Chief Information Officer

8. Strategic Planning Strategic Planning is long-range planning, since it identifies that are intended to give the firm the most favorable position in its environment and specifies the strategies for achieving those objectives

9. End-User Computing As A Strategic Issue End-user computing is define as a tool designed for the purpose of extracting information and performing data manipulation prior to the transfer of and/or downstream of result to a book of record system. (i.e. financial report)

10. End-User Computing As A Strategic Issue[Levels of EUC] EU can use the command language of the software to perform arithmetic and logical operations on the data EU are unable to create their own software, but they can communicate with prewritten software EU can use such computer languages as HTML, Visual Basic These functional support personnel are information specialist in every sense of the word, but they owe their allegiance to their particular user area

11. End-User Computing As A Strategic Issue[Benefit of EUC]

12. End-User Computing As A Strategic Issue[Risks of EUC] • Poorly aimed systems • Poorly designed and documented systems • Inefficient use of information resources • Loss of data integrity • Loss of security • Loss of control

13. The Information Resources Management Concept[Definition] Information Resources Management (IRM) is an activity that is pursued by managers on all levels of the firm for the purpose of identifying, acquiring, and managing the information resources needed to satisfy information needs

14. The Information Resources Management Concept[IRM Model]

15. Thank you!