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Indah Purnamasari Class of Consumer Behavior February 2012 Department of Community Nutrition (DepartemenGiziMasyarakat) College of Human Ecology Class notes Based on Ujang Sumarwan.2011.Consumer Behavior: Theory and Marketing Application.(PerilakuKonsumen: TeoridanPenerapannyadalampemasaran). PT Ghalia Indonesia Department of Family and Consumer Sciences College of Human Ecology Bogor Agricultur University DepaartemenIlmuKeluargadanKonsumen FakultasEkologiManusia InstitutPertanian Bogor