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Producción de Sistemas de Información Agosto-Diciembre 2007

Producción de Sistemas de Información Agosto-Diciembre 2007. Sesión # 6. Primer Examen Parcial. Jueves, 30 de agosto Materiales: Filminas 1 – 6 Rational (PDF) MSF 3.0 (PDF) Pressman, capítulo # 2, “The Process” Shneiderman, capítulo # 3, “Managing design processes”.

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Producción de Sistemas de Información Agosto-Diciembre 2007

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  1. Producción de Sistemas de InformaciónAgosto-Diciembre 2007 Sesión # 6

  2. Primer Examen Parcial • Jueves, 30 de agosto • Materiales: • Filminas 1 – 6 • Rational (PDF) • MSF 3.0 (PDF) • Pressman, capítulo # 2, “The Process” • Shneiderman, capítulo # 3, “Managing design processes”

  3. Propuestas de Proyectos Aceptadas: • Columbiana (4) • Do-it-yourself tools (2) • Low cost tires (1) • Tell me more (1)

  4. Internet Business Models • Virtual storefront • Information broker • Transaction broker • Online marketplace • Content provider • Online service provider • Portal • Virtual community (Laudon & Laudon, 2003)

  5. Internet Business Models Virtual storefront: • Sells physical goods online instead of through a physical storefront or retail outlet. The goods are then shipped to the customer. Key design components: • Browsing • Searching • Transaction handling

  6. Internet Business Models Information broker: • Provides primarily product, pricing, and availability information. The final purchase transaction is usually conducted elsewhere. Key design components: • Browsing • Searching

  7. Internet Business Models Transaction broker: • Provides services that allow people to complete transactions, such as buying and selling securities. Key design components: • Online help, tutorials, policy • Transaction handling

  8. Internet Business Models Online marketplace: • Provides a digital environment where buyers and sellers can meet, search for products, display products, and establish prices for those products. Key design components: • Browsing • Searching • Transaction handling • Collaborative information filtering

  9. Internet Business Models Content provider: • Creates revenue by providing digital content, such as digital news, music, photos, or video over the Web. Key design components: • Information Architecture • Usability

  10. Internet Business Models Online service provider: • Provides online hardware and software services for individuals and businesses. Key design components: • Performance • Functionality • Usability

  11. Internet Business Models Portal: • Provides an initial point of entry to Web services along with specialized content. Key design components: • Information Architecture • Usability

  12. Internet Business Models Virtual community: • Provides an online meeting space where people with similar interests can communicate and find useful information. Key design components: • Sociability • Usability • Collaborative information filtering

  13. Virtual communities (Preece, 2000)

  14. Ejemplos • El Norte (www.elnorte.com) • INEGI (www.inegi.gob.mx) • Infosel financiero (www.infosel.financiero.com.mx) • Infosel legal (http://legal.terra.com.mx) • Travelocity (www.travelocity.com) • Riviera Maya Web (www.rivieramayaweb.com)

  15. Ejemplos • Soriana (www.soriana.com.mx) • Liverpool en línea (www.liverpool.com.mx) • Apple (www.apple.com) • CommuniSpace (www.communispace.com) • eBay (www.ebay.com) • Craigslist (http://sfbay.craigslist.org)

  16. Internet Business Models • Virtual storefront • Information broker • Transaction broker • Online marketplace • Content provider • Online service provider • Portal • Virtual community • Hybrid

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