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it’s not your mother’s yellow pages

it’s not your mother’s yellow pages. Mike Blumenthal, blumenthals.com/blog mike@blumenthals.com | Twitter: @ mblumenthal. 2,340,000,001. Comscore.com /Google 03/10. v. v. v. v. v. v. v. v. 95.8%. iCrossing. % of search Traffic from page-one of the search engines. v.

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it’s not your mother’s yellow pages

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  1. it’s not your mother’s yellow pages Mike Blumenthal, blumenthals.com/blog mike@blumenthals.com | Twitter: @mblumenthal

  2. 2,340,000,001 Comscore.com/Google 03/10

  3. v

  4. v

  5. v

  6. v

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  11. 95.8% iCrossing

  12. % of search Traffic frompage-one of the search engines. v

  13. Difference betweenYellow Pages & Google Yellow Pages Difficulty: Easy Cost: Expensive Service: Phone & Rep Service Google Places Difficulty: More Complicated Cost: Free Service: Do It Yourself

  14. Some Other DifferencesWith Google Places • Business Listings areAssembled by Computer • Listings Displayed Across Different Array of Devices and Technologies

  15. How Does Google Assemble a Business Listing v

  16. How Does Google MapsAssemble a Business Listing The “Cluster”

  17. Listings display across different array of devices & technologies Google LocalOne Box Mobile MapsGoogle Directories Google Earth Google Maps Goog – 411Directory Assistance Google SMS

  18. Steps To ManagingYour Listing • Before You Start • Establishing Trust • Providing A Baseline Presence • Enhancing Your Standing

  19. Before You Start – The 6 P’s • Make sure that you provideexcellent customer service. • Do keyword research. • Review your business name. • Pick a URL with your business name in it. • Pick the right categories. • Write a great business description.

  20. Establish Trust with Google’s Algo • Claim Your Record in the Places Dashboard with email @yourdomain • Have your contact informationon every page of your website. • Include Your Business Name onLanding Page, Title & Meta Description. • Whois Domain Record Visible (Not Private) • Add a KML Sitemap or hCard info.

  21. Providing A Baseline Presence NAP+W – Consistent name, address, phone & website on: • Legal Documents • Phone Directories • Update Your Listing With Google’s Primary Providers - Localeze - infoUSA & Axciom (via Universal Business Listing)

  22. Providing A Baseline Presence v

  23. Providing A Baseline Presence Claim listings from the principalsecondary data suppliers/sites: • SuperPages • Yahoo, Bing •HotFrog, Manta, MC • Claim Industry Specific Directories - Yelp, Avvo, Tripadvisor • Note: You claim it. You own it.

  24. Providing A Baseline Presence v

  25. Enhancing Your Standing Increase your Relevance & Rank v

  26. Enhancing Your Standing • Increase the Relevance of your listing - Business Title - Business Category - Inbound Link Phrasing or Citation

  27. Enhancing Your Standing • Increasing your Rank - Popularity of My Maps & GeoReferences - Citations & In-bound Links - Reviews - User Content

  28. Some Helpful Tools • To Ease Your Way •Category Review Tool: blumenthals.com/category •KML & Geo SiteMap: geositemapgenerator.com •Listing Assessment and Management: GetListed.org

  29. Some Things Never Change Don’t chase after Google’s algorithm. Find customers. Treat them right.

  30. For More Background • Blumenthals.com/birmingham

  31. it’s not your mother’s yellow pages Mike Blumenthal, blumenthals.com/blog mike@blumenthals.com | Twitter: @mblumenthal

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