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Accessing Equity Capital: Practical & Legal Issues

Accessing Equity Capital: Practical & Legal Issues. Prepared for: May 25, 2010. Is Equity Available?. Agenda. Sources of Capital Trends in Venture Capital Art vs. Science Science Art. Sources of Capital. FF&A, Angels, VCs. Other Sources of Capital. Customers Suppliers Distributors

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Accessing Equity Capital: Practical & Legal Issues

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  1. Accessing Equity Capital: Practical & Legal Issues Prepared for: May 25, 2010

  2. Is Equity Available?

  3. Agenda • Sources of Capital • Trends in Venture Capital • Art vs. Science • Science • Art

  4. Sources of Capital

  5. FF&A, Angels, VCs

  6. Other Sources of Capital • Customers • Suppliers • Distributors • Industry Participants • Economic Development • SBA • SBIR

  7. Total U.S. VC Investment

  8. Life Sciences VC Investment

  9. How Much is Coming Out of Our Region?MN, ND, SD, WI, IA, NB

  10. High Bar

  11. How to Attract Capital

  12. 4 Ps of Marketing

  13. People Product Potential Predictability Product Price Place Promotion 4 Ps Marketing Investing

  14. So What Can you Change?

  15. Increase Chance of Success

  16. Network Early… Network Often..

  17. Passion and Enthusiasm • Steve Schussler • Passion • Persistence • Plan

  18. Be Milestone Driven

  19. Do What You Say

  20. Innovation Pyramid Rosabeth Moss Kanter, Harvard Business School professor

  21. Just Another….

  22. Bootstrapping

  23. Financial / Market Analysis

  24. Know Your Audience

  25. Solve Explicit Need

  26. Understand Implicit Needs • Client Business Model • Change Buyer Behavior • Structural Changes • Who loses a job www.sharondrewmorgen.com

  27. Intellectual Property • Blue vs. Red Ocean • Advantageous Position • Value of Technology

  28. Communication Matters

  29. Perception is Reality

  30. Effort “A great business person knows how to recognize insurmountable challenges and thusly quit.  An entrepreneur doesn't have time to know what quit means.” Lief Larson

  31. Geology is the Study of Pressure and Time “An ice age here, million years of mountain building there. Geology is the study of pressure and time. That's all it takes really, pressure, and time.”

  32. Rick BrimacombBrimacomb & Associates612.803.3169rick@brimacomb.comwww.brimacomb.com

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