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Rich Media A Corporate View of DAM

Rich Media A Corporate View of DAM. Chris Orr Information Services Project Manager UC Office of the President Chris.Orr@ucop.edu. Chris Orr. DAM Librarian, Digital Archivist, Media Asset Manager Dot-com, Dot-org, Dot-edu… Creative department (designers)

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Rich Media A Corporate View of DAM

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  1. Rich MediaA Corporate View of DAM Chris Orr Information Services Project Manager UC Office of the President Chris.Orr@ucop.edu

  2. Chris Orr DAM Librarian, Digital Archivist, Media Asset Manager Dot-com, Dot-org, Dot-edu… Creative department (designers) Production department (graphic artists) IT (computer and network services) Marketing department (sales) Rich Media: A Corporate View

  3. DAM? Digital Asset Management Rich Media: A Corporate View

  4. DAM! Digital photos, graphics, audio, video, Flash animations, PDF documents, Powerpoint… “Unstructured data” with strategic value to the organization = “Rich media” Rich Media: A Corporate View

  5. Four Types of Digital Assets Library assets Production assets Supply chain assets Brand assets Rich Media: A Corporate View

  6. Four Types of Digital Assets 1. Library assets Simple place to start Relatively unchanging Created, owned or licensed by the org. Rights management component Rich Media: A Corporate View

  7. Rich Media: A Corporate View

  8. Rich Media: A Corporate View

  9. Rich Media: A Corporate View

  10. Rich Media: A Corporate View

  11. Four Types of Digital Assets 2. Production assets More complex than library assets Versioning is important Workflow components Rights management component Rich Media: A Corporate View

  12. Backstage at the studio… Rich Media: A Corporate View

  13. Workflow components In-house rounds Out-takes, unedited footage Client approvals Proofing Email notifications Rich Media: A Corporate View

  14. Four Types of Digital Assets 3. Supply chain assets Client deliverables Collateral assets Customer service and retention Rich Media: A Corporate View

  15. Rich Media: A Corporate View

  16. Rich Media: A Corporate View

  17. Rich Media: A Corporate View

  18. Four Types of Digital Assets 4. Brand assets Corporate identity Ubiquitous, proprietary Strict design and use guidelines Rich Media: A Corporate View

  19. Rich Media: A Corporate View

  20. Rich Media: A Corporate View

  21. Rich Media: A Corporate View

  22. Consequences of neglect Lost efficiency Poor client service Legal liability Redundant costs for already pricey assets Brand dilution Rich Media: A Corporate View

  23. Interoperability: systems Befriend your network administrators Work with your web team Standardize your org’s taxonomies Determine shared content Navigate the acronyms: DAM, ECM, WCM, DRM, CRM… …and XML Rich Media: A Corporate View

  24. Interoperability: people Talk to everyone Choose your battles Be indispensable Rich Media: A Corporate View

  25. Thank you! Chris Orr Chris.Orr@ucop.edu LinkedIn: http://www.linkedin.com/in/modlib Rich Media: A Corporate View

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