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GuestCentric

GuestCentric. OC Working Group – 22.01.2013 Serge Tymaniuk. Overview. Introduction Features Business model Competitors analysis Questions. What is GuestCentric?. Launched in October 2006 with $1.2 million of seed capital. Based in Portugal.

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GuestCentric

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  1. GuestCentric OC Working Group – 22.01.2013 Serge Tymaniuk

  2. Overview • Introduction • Features • Business model • Competitors analysis • Questions

  3. What is GuestCentric? • Launched in October 2006 with $1.2 million of seed capital. • Based in Portugal. • Initially tailored to small and mid sized hotels. • At the early stage the primary focus was Web Services development. • The first version of the booking platform was released in May 2008. • Currently GuestCentric provides a hotel booking engine as well as marketing and distribution platform for different sized hotels. • Major markets are US, UK, Spain and Portugal.

  4. Features • Multi-device hotel booking engine • Hotel website design • Channel management • Social marketing

  5. Multi-Device Hotel Booking Engine (1) • Linkage of the Reservation button on a website/Facebook with booking API. • Based on the Ajax technologies. • Mobile and tablet optimized. • Website analytics based on • predefined KPIs. • Revenue Management analytics. • Guests analytics (CRM). • Real time history comparison of • hotel reservations with previous • month or year. • Built in reports.

  6. Multi-Device Hotel Booking Engine (2)

  7. Multi-Device Hotel Booking Engine (3)

  8. Multi-Device Hotel Booking Engine (4)

  9. Hotel Website Design (1) • Content management system (CMS) for hoteliers. • Hotel specific gadget such as contact forms, TripAdvisor reviews, local weather integrated within CMS. • Up to 11 languages supported. • Website mobile optimization. • Hosting facilities.

  10. Hotel Website Design (2): GuestCentric CMS Overview

  11. Channel Management • A single place to manage most important online channels. • Centralization of all reservations: online, offline or from travel agents. • Controlling of daily pricing and availabilities across all channels at once. • Automatic SEO.

  12. Social Marketing • Online reputation management (TripAdvisor, YouTube, Twitter, blogs, news, Facebook) is based on ReviewPro integration. • Creation and management of the own loyalty programs.

  13. Pricing

  14. Discussion • GuestCentric aim is to target 400,000 hotels. • A possibility to request 14 days trial. • Other Channels button is not revealed.

  15. Competitors Analysis: Hubspot

  16. Sources http://www.guestcentric.com/ http://www.hubspot.com/ http://www.travelweekly.com/Travel-News/Travel-Technology/GuestCentric-gives-smaller-hotels-a-greater-online-presence/ http://www.reviewpro.com/

  17. Thank you for your attention! Questions?

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