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Jane Wilson

Jane Wilson. Chief Executive Chartered Institute of Public Relations. What you say: Building Reputation from the Inside Out. What makes up a Corporate Reputation?. 90% of respondents identified reputation as one of the primary assets for their organisation.*. *Economist Survey 2005.

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Jane Wilson

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  1. Jane Wilson Chief Executive Chartered Institute of Public Relations

  2. What you say: Building Reputation from the Inside Out

  3. What makes up a Corporate Reputation? 90% of respondents identified reputation as one of the primary assets for their organisation.* *Economist Survey 2005

  4. Reputation Factors* *Courtesy Reputation Institute. RepTrack & WorkRep TM

  5. You can’t fake authenticity When the CEO is proud of the organisation it shines through and can have a huge impact on the success of employee engagement

  6. Your Internal Audience Engagement Vocal Detractors Active Ambassadors Silent Assassins Passive Supporters Pride

  7. Identify your Reputation Ambassadors MY JOB

  8. Getting it Wrong • Inconsistent internal and external messages • ‘Parachuting’ in from HQ • Second hand news • No awareness of ‘local issues’ • One way traffic

  9. Walking the Talk • A passion and pride that comes from the top • A focus on integrity and transparency • Identifying your potential reputation ambassadors • Tailoring your message for local markets

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