Dating App Business Plan

1. 1.0 EXECUTIVE SUMMARY 1.1 INTRODUCTION Technology has always evolved with the human kind since the dawn of time. In this modern day, technology is essential for everyday life. Technology has made things like paying bills, shopping, learning online not only possible but simpler. It was only a matter of time before someone found a way for people to find love online. Online dating has revolutionized romance now more than ever. People everywhere are looking for better ways to meet people on-the-fly, so what better way than with the Smartphone? Individuals who’ve had trouble finding potential date in the old fashioned way, here’s an app for them. It’s magical when you meet the right person. It’s amazing when someone finds the perfect date, thus, what’s needed is an app! Looking at the growth of online dating we have come up with an app “---- INC.” through which finding a perfect match will become easier. We are planning to launch the app by targeting users from India and then expanding by targeting 11 more countries in a time span of 2 years. After that, we will be expanding globally. The targeted segment of the customers is the people falling between the age brackets of 18-40 years. 1.2 KEY FEATURES Swipe back and forth freely to view profiles Trust score over using AI algorithms Flexible location on maps to see appropriate profiles Traditional group chat rooms apart from private chats. Access to private photos to specific users Gifts - Say no to virtual gifts and send real gifts to your partner via inbuilt e-commerce system. 1 | P a g e

2. Paid features like Millionaire Match, Travel With Me and Real Users (No uninstalled users and far away users) These are some features which are offered by us apart from the basic features of a standard dating app which are available in most of the apps. 1.3 MARKET OPPORTUNITIES One of the world’s oldest professions is matchmaking, and given the role of technology in today’s world, it’s no surprise that the industry is booming. With an explosion of new websites and apps, the dating services industry has performed very well in the past five years and is continuing to grow as today's singles turn to the Internet for help finding love.35 Nearly 6% of the web’s users currently use a dating app, according to the research firm GlobalWebIndex, and that’s amounted to a roughly $2.2 billion worldwide market.37 The proliferation of broadband internet connections and greater legitimacy surrounding online dating has helped the industry outpace the overall economy and capture a rising share of the consumer dollar. In the coming years, the percentage of households with access to the internet is projected to continue rising throughout the period, which will expand the consumer market for online dating services. One in five relationships in the UK are now said to start online, and in America, almost half of the public know someone who uses online dating. Dating no longer resembles the courting of pre-internet years. Even the idea of a man asking a woman out is archaic. In the online world, there’s nothing remotely remarkable about a woman pursuing a man (or a woman). Online dating has always allowed people to be specific with what they’re looking for, from height to hobbies, but the abundance of niche apps springing up all around us means it’s easier than ever to find your specific ‘type’. 2 | P a g e

3. Dating becomes like homework. Indeed the most popular time for people to go on apps and websites is said to be a Sunday night, and Tinder users spend an average of 90 minutes a day, checking their app 11 times in 24 hours. Of course, if you’re putting this much effort into getting your date, chances are you will meet the kind of person you’re looking for.38 The online messaging, finding, interactions have given a new direction to online dating. The real-time communication and interaction have made meeting and engaging with people easier. This has attracted youths in a new way and they love it. More than 115 Million users are on online dating websites in India and trying their luck to meet someone. They are spending on an average 10 minutes on online dating websites or apps each day. The average yearly spending on online dating sites is US $239. The time has come now to meet real people, real time without wasting money and time. Online dating is growing with 5X year on year basis and market has reached more than US$4 billion. 36 Hence, the above market analysis presents an excellent opportunity for “---- INC.”to tap the intended market. 1.4 MARKETING STRATEGIES To win the market share and stay relevant, we need to consider multiple types of marketing strategies. Each marketing strategy will communicate to our target market. 3 | P a g e

4. 1.5 MARKET PLAYERS There are many dating apps in the country today which are competing for a larger market share. ---- Inc. aims to garner its niche in such a competitive market. Thus, the players in the market are: 1.6 FUND REQUEST AND ITS UTILISATION ---- Inc. is seeking an investment of $2,200,000. The fund utilization is as follows: Launching of Mobile Application based on IOS and Android Working Capital Organizational Expenses and Marketing Expenses 1.7 SALES GROWTH AND REVENUE PROJECTION Our pragmatic approach in financial projections is based on the number of dating app and internet users. Sales growth is as follows: Particulars Revenue Net Profit * Red color denotes negative figures. Year 1 Year 2 Year 3 Year 4 Year 5 $1,436,104 $4,078,417 $6,552,012 $11,064,314 $18,406,588 $1,545,150 $611,731 $1,494,724 $4,030,982 $8,181,040 4 | P a g e

5. Below is the chart signifying the above table: Revenue and Profit Projections $20,000,000 $15,000,000 Amount $10,000,000 $5,000,000 $0 $5,000,000 Year 1 Year 2 Year 3 Year 4 Year 5 Total Revenue $1,436,104 $4,078,417 $6,552,012 $11,064,314 $18,406,588 NPAT $1,545,150 $611,731 $1,494,724 $4,030,982 $8,181,040 1.8 THE MANAGEMENT TEAM Mr. ABC He is a highly professional and confident person with a proven track record of 16 years experience in the finance industry. His experience includes numerous front office trading & broking roles, managing portfolio management desks, serving as a senior equity & derivatives advisor and serving as co-founder of an Indian domiciled broking business with a large number of advisory brokers & electronic trading platforms. He is focused, energetic, achievement-oriented e-trading solution Forex professional with senior level contacts across Far East, Middle East, and Europe. Mrs. XYZ She is an energetic and enthusiastic Business Analyst. With the experience of over 3 years in the field of sales and marketing, client servicing, graphic designing, and team management, she has developed an acute sense and ability to manage multi-disciplinary projects and to navigate complex challenges. She believes in effortlessly amalgamating creative strengths into innovative business strategy and this is what has helped her in playing a pivotal role in executing her projects for the organization. 5 | P a g e

6. 1.9 EXIT STRATEGY The most likely exit for the company will come from an acquisition by a major player, if the company wants to maximize the firm’s value and scope. Our ultra-conservative financial model projects that it will generate an excessive cash flow which could make it, a very attractive company for acquisition to financial buyers to generate a higher return. 6 | P a g e