180 likes | 200 Views
5 Ways To Make More Money With Newsletter Marketing<br><br>CAN NEWS LETTER MARKETING SUPERCHARGE YOUR ONLINE PROFITS?<br><br>www.ez150club.com
E N D
CAN NEWS LETTER MARKETING SUPERCHARGE YOUR ONLINE PROFITS? "Discover 5 Ways To Make More Money With Newsletter Marketing" By: Raplato www.ez150club.com
When a marketer like yourself is trying to start an online business, the first thing they need to do is to get the attention of their target audience. The most important thing they can do is to start by building a relationship with their prospects and potential customers. Sure you say, that seems obvious, right? But I wanted to mention that simple fact right up front as many business people just starting out seem to forget this. Anyway, there are hundreds of methods for marketing your business, especially online. News Letter Marketing One of the best ways to promote your online business is actually a simple “updating” of a of a marketing method that has been used for decades in offline advertising.
I'm talking about the newsletter. The newsletter is simply a publication sent to a group of subscribers on a regular basis. The form of newsletters we use in online marketing are fairly simple to create and are free.. you'll see why in a moment. The newsletter contains very specific information and advice that interests of interest to your subscribers. You're not sending out this newsletter out of the goodness of your heart. Your goal is to get these folks to know, like, and trust you and your business. As a result they will likely buy products you are recommending to them. You see, for many businesses, it's very difficult to convince a prospect to purchase anything on their first visit to a website... The reason is simply, there is no trust. With a newsletter, full of valuable and useful free content, you have regular contact with the people most likely to make a purchase. You’re giving them the opportunity to get to know you well enough, to get comfortable with you and eventually to actually spend money on things that interest them. It's not much of a stretch to understand how this process works.
What Should Your Newsletter Be About? There are tons of financial and investing newsletters that offer investment advice and current events. There are "natural health" newsletters which are also huge. But really a newsletter can be about any subject that people have an interest in – and you're willing and knowledgeable enough to publish it. There are dog training newsletters, organic tomato growing newsletters, anything you can think of... there's a newsletter. In the past, newsletters were sent out via postal mail. If you had thousands of subscribers, printing and postage could be pretty expensive. That expense was a barrier to entry of many businesses who wanted to put out a newsletter but couldn't afford it. That is definitely no longer the case. Today, the newsletter is online and sent out electronically. It could come in the form of the body of an email, in a PDF, or even in “page turning” software that replicates the experience of reading a print publication.
Simple Broadcast Email using an Autoresponder like the one I use http://ez150club.com/Free-Email offers several professional versions of newsletter formats you can use. There are endless variations that will give it the look and feel of professional publication. But however, you deliver your newsletter, your production, graphics and delivery costs are almost non-existent as it's all done digitally. As you can see, a newsletter is many things. It's an informative document, a sales opportunity, a call to action, an introduction of your business but most of all it is a trust building machine. Trust Is Everything A well-designed newsletter can mean the difference between your massive success or dismal failure. You're about to learn how to build the perfect newsletter. You'll learn to grab the attention of people and get them to buy whatever you are selling.
Whether you're selling advice, a service, a software app, a digital eBook, clothing, jewelry or a lifestyle, an effective newsletter is the first and the most important step in securing massive sales for your online business. Email Newsletter ~ Supercharged Marketing A newsletter acts as an introduction to potential clients for your business and your products. It does a much better job than banner ads, more detailed than a sales email, and gives the potential client just enough information for them to want more. Remember, your newsletter is and should be free. It should offer valuable tips, pointers and advice.. it's completely free information. But you're NOT giving away all your secrets. The best information, and the product itself, has to be paid for. You're not running a charity. This is your livelihood too and you have to get paid! You are not selling your product directly. It should definitely NOT read like a sales letter although you could certainly include some ads in your publication. If I were to do this you might say something like, "please check out our sponsers, they are the reason we can provide this information for free." It gives them a reason to click on the ads. The better the information is, the more likely this is to happen.
Be Consistent Present a newsletter on a regular basis that offers valuable and informative (and accurate) articles, and it literally doesn't matter what you're selling... your audience will be interested and willing to pay to learn more. Please remember, any ads you place in your newsletter must be related to the topic of your publication. You can't write a weekly newsletter about internet marketing and have ads for weight loss, health or nutrition. It must be directly related to the main theme of the newsletter. They're reading it because they're interested in that exact topic. Don't try to sell them something else. So What Goes Into Your Newsletter? First, you need to identify your audience. Who is your target market? Are they work at home moms? People looking to make additional income? Is it health related? Nutritional supplements? 20 somethings? Whatever it is, identify them and target them only.. Once you know who your audience is, you need to dig deeper. What topics are trending in your targeted demographic? What are their concerns? Identify them and address them.
Let your reader know that you know exactly what they're going through. And then, and this is a critical part, let them know you have an answer. Don't give them the whole answer in your newsletter; just assure them that you have the answer, whatever that answer may be. This is the essence of an effective newsletter marketing. You want present yourself as not only competent, but authoritative. Your readers are looking for answers and want to trust you. Step 2 Is Research Research is your best friend... Research will grow your client base... Research will make you money. Because nothing lends itself to your credibility like accurate information. Include figures, not complex equations, but enough to build credibility. Add a visual element to your newsletter. Graphics break up the content. Whatever you feel is appropriate to your niche. It could be a graph or pie chart or a sidebar with fast-facts, illustrations or even "cheat sheets." Visible stats and data adds visual stimulation to what could otherwise be a block of text. They are also easy to understand and pack a lot more importance that could easily sway an "on-the-fence" client turning them into a paying client.
An Integral Part of Your Newsletter Marketing Campaign While strong newsletter content is a vital part in any marketing campaign, it is just one piece of the puzzle. So it must fit in. Other pieces of your marketing campaign could also include promo videos, email blasts and social media campaigns. http://ez150club.com/affiliate-content-profits The thing to keep in mind is that they should all push the same message. Ask yourself what you’re selling whenever you create an ad or content. Staying on topic is vital to your success.
Telling A Story Effective newsletter marketing needs to be engaging. You could have the greatest product since the invention of sliced bread, but if your marketing newsletter reads like the owner's manual for a lawnmower, well, all I can say is, "Good luck with that!" Nothing engages a reader like a good story. I know, you're not Hemingway, but a simple story works every time. You can tell about the first time you used the product and what it did for you. Maybe talk about a time when the great idea hit you. you could also try doing Q & A interviews. Just always try to keep it interesting. Tell about how your product changed your life and the lives of others. Talk about how it changed the life of one of your newsletter reader. Testimonials of people who have tried your product and found success are always another great way to go. Writing Your Newsletter ~ The Nuts & Bolts Now, you might be thinking, “Heck, I'm no Journalist! How am I supposed to write a newsletter that will entice buyers?” Don't worry! Look, most people can write a perfectly good newsletter. You know the subject already. Just write like you talk.
There are no shortage of writers out there. Many are well-qualified marketing writers who would be more than happy to take on the writing duties for a small fee. All you need to provide is some basic information about your product or service, contact information, and any other points you want to focus on. You can start your search on Elance.com, CraigsList.com or check out Fiverr.com and you'll soon have plenty of offers coming in. Whether you're selling donuts or diamonds, a well written newsletter will increase your profits, that's guaranteed. 5 Ways To Make More Money With Newsletter Marketing In case you’re still on the fence about investing the time and effort into creating a newsletter, then read on to see just how effective this type email marketing can be for your business. 1. Email Newsletters Drive Sales.. Based on a recent survey 44 percent of newsletter recipients made at least one purchase last year based on a promotional email. Many are repeat buyers.
It’s actually quite simple to understand why email marketing is so effective. When a recipient views your email, you’ve got the opportunity to highlight a product, explain the benefits, and connect them to a point of sale in moments. 2. Connecting With Your Customers.. Email newsletter campaigns let you connect with your customers in a personal way and on a regular basis. This is very easy and cost effective to do by email. You can, and should be providing great value to your customers with interesting content that resonates with them.. They will respond to it.
3. It's Gives A Major Boost To Your Social Media Following.. According to a recent post from Salesforce.com, emails that include social sharing buttons have a 158% higher click-through rate. Social media channels like Facebook, Twitter, and Google+ are integral to your overall marketing and growth strategies. Growing those channels, however, is not always easy to do. Email newsletters are highly effective for building your online connections. By starting a conversation in the email inbox, where engagement is more personalized, you can then finish it in the social media platform. You’ll generate more activity on Facebook feeds and all the social media platforms you use.
4. You Organically Increase Your Website Traffic.. According to the Salesforce.com, 82% of consumers open emails from trusted business newsletters. If you want people to visit your website, it’s simply not enough to hope that you will grow your site organically. Your email newsletter plays an critical role in generating site traffic and sales. Hope is NOT a strategy. You wouldn’t throw a dinner party and assume that the right people show up. If you want people to stop by your website, read your content, and make a purchase, you need to invite, encourage and incentivize them. There are many ways to accomplish this, such as including a strong "call to action" and ensuring your email is well targeted. You may also want to read this recent post I wrote Here: http://ez150club.com/email-marketing/ 5. Creating An Email Newsletter Is Easier Than You Think...
According to Experian, $1 spent on email marketing typically provides a return of $45 to $50. The biggest barrier to sending out email newsletters regularly is that many publishers view it as a chore. Creating a long, in-depth email newsletter is fine, but in most cases it’s unnecessary. Selecting a single (and simple) goal for your newsletter means it's easy to build and stay on track. You avoid sinking too much time into it. Single-topic emails are also easy for readers to digest and keep up with. Whether your goal is monthly, bi-weekly or weekly. A single page newsletter still gets your main point across and will still produce the desired results (sales/profits). In my recent research of email newsletter statistics and click-through rates, I found that in over 90 percent of emails, the first link gets the most clicks. Every subsequent link sees a sharp drop off in their click-through rate from the link before. This strongly implies that topics after your leading subject in an email are viewed as less important. Instead of creating a lengthy, time-consuming newsletter, send less content more regularly. For instance, instead of sending a long monthly newsletter, you may want to try a shorter, bi-weekly (or even weekly) one.
A Few More Basic Rules for Success While there is no definitive formula for newsletter marketing, there are a few tips that will serve you well: •Keep your subject line enticing, informative, and respectful •Keep the length to about a page; if you're sending out bi-weekly or monthly newsletters, it can be slightly longer •Use a simple and approachable writing style •Give enough information to grab your reader's attention, but leave them wanting more •No fancy fonts, please or !!! forget the exclamation points!! •Proofread your newsletter. And then proofread it again. First Impressions Are Important. Spend time working on the perfect headlines... 90% of all readership is created by the headline. It is without a doubt the most important aspect of any article. If you follow these simple rules and practice, you'll be building an effective marketing newsletter and a loyal following in no time. Remember, there is no secret formula that guarantees your success. Practice makes perfect. If you do that, you'll be an expert in no time. And that's when your
newsletter marketing will start transforming into money in your bank account. http://ez150club.com/covert-income Jumpstart your Affiliate Income Today! Get Instant Access to Supercharged Passive Affiliate Income Click Here Now http://ez150club.com/covert-income Resources: http://ez150club.com/join-today Sign up today to join the ez150club.com Don't miss another money making Post or updates. http://ez150club.com/covert-income 100% Managed Affiliate Income Program, $197/day on autopilot.. Complete Free Traffic Package. A done-for-your solution to earning affiliate commissions.
http://ez150club.com/content-creator Instant Content Builder Software creates unlimited content in minutes... Dominate any type niche you choose. http://ez150club.com/affiliate-content-profits Make Money Online by sharing Free content on social media sites.. 100% Free content Software.