1 / 11

Eddie Strawser

FORJAK specializes in industrial and commercial coatings using the innovative BFF system for better paint adhesion and exceptional coverage, saving money and time. Targeting large retailers like Walmart and U-Haul for reimagining campaigns.

inglis
Download Presentation

Eddie Strawser

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Eddie Strawser

  2. Adam Logan- Founder • Started in 2001 • Specializes in Industrial and Commercial coating • Sherwin Williams- Supplier • Work in multiple states Background

  3. Strengths • Innovation- BFF System • Personalization • Opportunities • Industry Growth • Reimaging campaigns • Threats • Weather • Bidding Industry • Weakness • Debt • Age of Company Focused SWOT

  4. FORJAK Industrial Painting: Better, Faster, Finish • Cleaning/Painting System. Allows for better paint adhesion. • The BFF Machine. Eliminates 95% of human error, advocates exceptional paint coverage, saves money, and is longer lasting. BFF System

  5. Differentiate from Competitors • Communicate BFF System results and usefulness to customers • Stay small • Eventually earn contracts and not bid Objectives

  6. The Regional Managers are the people that first interact with FORJAK on behalf of these companies. • Companies not limited to Ohio Main Targets

  7. Walmart’s Retailing sites are currently on a 7 year rotation to get painted. U-Haul has recently started a reimaging campaign. Why these Targets?

  8. Name- FORJAK Industrial: The Better, Faster, Finish. Goal- create awareness, communicate all the advantages, and make the targets realize that FORJAK will advocate cost savings and the customers will receive a top quality painting service. Campaign

  9. Create a demo video of the BFF System at work. • Mail the video to Regional Managers • Include a 6 foot paint roller with FORJAK Industrial imprinted on it to raise interest and differentiate contact efforts from competitors. Tactic #1

  10. Personal Presentations Send marketing team and Adam to present the BFF System to fully explain the benefits and efficiency of the system. Tactic #2

  11. Website Add videos of the BFF System at work and offer statistics to portray to customers that it will truly give them a Better, Faster, Finish. Tactic #3

More Related