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Do it different. Make a difference. Bryce Williams September 12, 2013

Do it different. Make a difference. Bryce Williams September 12, 2013. living longer, living sicker. U.S. Smoking Trends (1965-2006). U.S. Obesity Trends (1971-2006). 1965. 1990. 2006. 1971. 1990. 2006. Source: CDC Health, United States. page 3. page 4. page 5. wellness 1.0.

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Do it different. Make a difference. Bryce Williams September 12, 2013

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  1. Do it different. Make a difference. Bryce WilliamsSeptember 12, 2013

  2. living longer, living sicker U.S. Smoking Trends (1965-2006) U.S. Obesity Trends (1971-2006) 1965 1990 2006 1971 1990 2006 Source: CDC Health, United States

  3. page 3

  4. page 4

  5. page 5

  6. wellness 1.0 risk identification information transfer marginal impact page 6

  7. wellness has evolved

  8. make it easy Putting fruit in attractive bowls doubled sales! Putting salad bar near checkout tripled sales! Source: Wansink et al, NY Times, 2010

  9. Source: Massive Health; Christakis et al, NEJM, 2007

  10. make it social page 10

  11. daily challenge: research Engagement & Social Connection Source: Poirier, J & Cobb, N; J Med Internet Res 2012

  12. daily challenge: early returns • 50% Engagement Per Day • >90% Retention @ 90 Days • 3/4 w/ >1 “Friends” • 1/3 w/ >8 “Friends”

  13. make it fun • @ eight months: • 2,500 participants • 75% wearing device daily • 1 billion steps – 500,000 miles page 13

  14. make it fun page 14

  15. make it iconic: brand anti-matter page 15

  16. make it iconic page 16

  17. make it real: engagement matters

  18. make it real: outcomes matter smoking 12% 9% 8% 6% 6% 2008 2009 2010 2011 2012 page 18 page 18

  19. make it real: outcomes matter hypertension 24% 24% 10% 10% 2009 2010 2011 2012 page 19 page 19 page 19

  20. bryce.williams@blueshieldca.com page 20

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