PR 3310 Principles of Public Relations

1. PR 3310Principles of Public Relations Friday, 5/29/09

2. Class Objectives • Lecture • Ch. 2, Evolution of PR • Introduce Ex. 1, Managing Crises • Homework assignment • Read chapter 3 in book (re-read ch. 2) • Ex. 1, due by 12:05 pm on Monday, 6/1/09

3. What’s in the news today? NIN’s Trent Reznor asked for $$ for a heart transplant patient/NIN fan by posting a message on his Twitter page and his band’s web page Started on 5/20, now over $850,000 has been raised http://mashable.com/2009/05/28/trent-reznor-helps-fan/ http://store.nin.com/helperic/ http://twitter.com/trent_reznor Due to the overwhelming responses, VIP donation packages have been stopped $300 =access to the soundcheck +a meeting with a band, $1000 = backstage pass +a dinner with the band + a special on-stage spot on the show $1200 donation = 2 tickets and a VIP pass.

4. First Big Timers in PR • Sam Adams (who became the 4th governor of Massachusetts) and the Boston Tea Party as a publicity stunt- 12/1/1773 • Some considered this one of the first acts of mob violence (flash mobs?) • Last month there was a national (small-scale) “tea party” protest against raising taxes

5. First Big Timers in PR • PT Barnum promoted circus-type entertainers • Possibly the first “show business millionaire” • Founded Ringling Brothers and Barnum & Bailey Circus in 1907 • Entered into the circus business at 61 • Credited with saying, “"There's a sucker born every minute“ • Video (2 minutes), Barnum Museum • http://www.metacafe.com/watch/1877180/historian_chris_epting_at_the_p_t_barnum_museum/

6. First Big Timers in PR • Amos Kendall advised President Andrew Jackson on public opinion on issues, created press releases and speeches • Possibly the 1st presidential press secretary (1835) • Arthur W. Page (AT&T vp of PR in 1927) • Credited with laying the foundation of corporate PR • 6 principles (pg 55 in book) • The Arthur W. Page Society consists of corporate chief communications officers and senior PR officials • http://www.awpagesociety.com/site/about/

7. First Big Timers in PR • Ivy Lee, first PR counsel in 1905 • Focused on truth rather than on hype; on accuracy of information • Many credit both him and Edward Bernays with being PR founders • Declaration of Principles to advise coal operators on how they could respond to a strike and to counter the rising hostility which journalists were expressing for ghost-written press releases and ads disguised as stories • Shows excerpts, http://www.nku.edu/~turney/prclass/readings/3eras2x.html

8. First Big Timers in PR • Edward Bernays • Nephew of Freud • Lived until age 103 • Coined the phrase “public relations” in the first sentence of his book “Crystallizing Public Opinion” in 1923 • Based PR on advocacy and persuasion (tell the people what to think) • Video on propoganda (8 minutes), http://www.youtube.com/watch?v=V0OrT-8gXMs

9. Video: Toxic Sludge is Good for You • Chapters 1-3 (10 minutes) historical look at PR • Extra Title 10 (10 minutes) what is PR and what is happening to the PR and journalism industries