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Digital advertising opportunities to raise awareness and generate leads

Explore various advertising positions on The Grocer website, newsletter, and mobile site to reach the grocery retail market and FMCG manufacturing. Also, leverage lead generation and digital features to engage the audience.

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Digital advertising opportunities to raise awareness and generate leads

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  1. Digitaladvertising opportunities to raise awareness and generate leads

  2. Engagement Monthly unique users: 178,683(2016 month average) Monthly page views: 526,768(2016 month average) The Grocer brand has been the market leader for over 150 years. We are the first choice when communicating with the grocery retail market, FMCG manufacturing and producers. The Grocer brand has been the market leader for over 150 years. We are the first choice when communicating with the grocery retail market, FMCG manufacturing and producers. 50,412 2500 8230

  3. DESKTOP

  4. Advertising Positions Super leaderboard Leaderboard Top medium rectangle ½ page Mid medium rectangle Mid medium rectangle

  5. High Impact Advertising Positions Super Leaderboard with Background Banners Billboard

  6. Homepage Takeover Top Super leaderboard Medium Rectangle 1 Background Banners Medium Rectangle 2 Bottom Super leaderboard

  7. Interstitial advert Big impact, disruptive advert. Served to every unique user once per day for a week. Hugely effective for product launches and high brand awareness campaigns.

  8. NEWSLETTER & EMAIL

  9. Daily & weekly newsletter Top Leader There are approximately just over 30,000 recipients in total.    The text adverts are very effective for driving traffic and the display adverts for raising awareness. Advert will appear on 14 newsletters over the week. Text advert 1 Medium Rectangle 1 Text advert 2 Medium Rectangle 2

  10. Bespoke e-mailshot Deliver your marketing message directly to over 31,000 registered recipients. All are engaged users of thegrocer.co.uk and have a strong connection with our brand. Create strong brand awareness and generate a high level of traffic to your site.

  11. MOBILE

  12. Mobile Advertising Mobile advertising is served on a week tenancy basis, Monday to Sunday, and is exclusive. thegrocer.co.uk mobile site receives nearly 90,000* impressions per month (2016 month average). Mobile usage has been growing steadily and now accounts for 30%* of the site visits. *Google Analytics

  13. LEAD GENERATION

  14. White/Technical Papers Lead generation offers accountability and ROI with online marketing. The package includes a dedicated landing page, 2 week text advert on the newsletter, 1 e-mail shot, 1 top MPU and text listing on site / newsletter. Options include white / technical papers, surveys and competitions. Company logo Image of download Data capture

  15. Webinar Webinar promotional package: • 2 x bespoke e-shot • 2 x weekly newsletter text advert position 1 • 4 x monthly text link on newsletters and website • Reporting and collation / delivery of leads • Webinar event and on-demand for 4 months • Promoted via The Grocer twitter and LinkedIn Group Additional promotion: • 1 week super leaderboard with background banner (£1755)

  16. CONTENT

  17. Digital Features The Category Features are exclusive digital content for thegrocer.co.uk Harnessing the functional benefits of digital media to engage our audience: Video / audio interviews Research, analysis & trends Manufacturer site visits Innovation / Consumer panel Brand / product rankings Domestic and global perspective Monthly features with a 12 month shelf life. Promoted on site, newsletter and against related articles.

  18. Rate card (rates are weekly unless otherwise stated) Newsletter and E-mail Leaderboard £1075 Text advert 1 £1030 Text advert 2 £880 Medium Rectangle 1 £980 Medium Rectangle 2 £810 Bespoke e-mail (per send) £3215 Lead Generation White/Technical Paper Promotion £5645 Webinar £9240 Content Category Digital Features (per year) £6600 Digital Packages Leaderboard (Desktop, Mobile & Newsletter) £2191 Medium Rectangle 1 (Desktop & Newsletter) £1665 Medium Rectangle 2 (Desktop & Newsletter) £1355 Desktop Top Leaderboard £785 Top Super Leaderboard £920 Bottom Leaderboard £470 Bottom Super Leaderboard £535 Medium Rectangle 1 £870 Medium Rectangle 2 £695 Medium Rectangle 3 £525 Half Page £1350 Billboard £1765 Interstitial (solus) £3585 Background Banners £1415 Homepage Takeover (per day) £1380 Mobile Leaderboard £575 Expandable +15% Video content +15% Desktop adverts run on a tenancy basis from Monday to Sunday with a maximum of 4 advertisers. Mobile adverts also run on a tenancy basis from Monday to Sunday and are solus.

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