The World’s Best Language Interpreting Solution Providers In 2024

The World’s Best Language Interpre?ng Solu?on Providers In 2024 The way of business solutions www.insightssuccess.com VOL-06 ISSUE-05 2024 Mastervoice Transforming the Language Services Sector with Inventive Solutions

www.insightssuccess.com Translation is not a matter of words only: it is a matter of making intelligible a whole culture.

The Proactive Language Interpreters st In the 21 century, language interpreting solutions have reached new heights of sophistication and effectiveness. As the world becomes increasingly interconnected, the demand for accurate, efficient, and culturally sensitive interpreting services has never been greater. Editor’s Editor’s Today's leading providers are not just bridging language gaps; they are enabling seamless global communication across diverse industries, from healthcare and legal sectors to international business and diplomacy. N o t e N o t e One of the standout features of the top interpreting solutions is their integration of cutting-edge technology with human expertise. Advanced AI-driven tools now complement the skills of professional interpreters, enhancing real-time translation accuracy and speed. These innovations include speech recognition software, machine learning algorithms, and neural machine translation, which collectively improve the quality of service and cater to a broader range of languages and dialects. The best providers are setting new standards for user experience and accessibility. They offer flexible platforms that support various modes of interpretation, including on-site, telephonic, and video remote interpreting. This adaptability ensures that clients can access language services anytime, anywhere, which is particularly crucial in emergency situations or for clients with specific accessibility needs. As we move further into 2024, the best language interpreting solution providers are those that blend innovative technology with human touch, cultural insight, and ethical responsibility. These companies are not just facilitating communication; they are building bridges across cultures, fostering mutual understanding, and enabling collaboration in our increasingly globalized world. Preston Bannister

C o P r o f i l e s S v Agnew Multilingual t e Bringing YOUR Message to 16 the World! o r r Translators without Borders Ensuring Reliability and Seamless 24 y Communication A r t i c l e s Beyond Words Exploring the Art and Science of 20 Language Interpreting Unlocking Communication 28 The Vital Role of Language Interpreting Mastervoice 08 Transforming the Language Services Sector with Inventive Solutions

Editor-in-Chief Merry D'Souza Managing Editor Executive Editor Assistant Editors Preston Bannister Jenny Fernandes Lusy Jameson Art & Design Director Associate Designer Visualizer David King Rosy Scott Angela Ruskin Senior Sales Managers Business Development Manager Bruno Alves, Jack McDowell Ryan Blade Company Featuring Brief Marketing Manager Sales Executives James M. Max Floyd Agnew Multilingual is leading provider of language services Agnew Multilingual Irene Agnew across all languages and platforms, including foreign language agnew.com Founder translation. Technical Head Business Development Executives Jacob Smile Simon, Tom Ceuta Group, an IQVIA business, provides consumer Ceuta Group Edwin Bessant healthcare and CPG brand owners with the capabilities and ceutagroup.com CEO platforms they need to achieve global success. Technical Specialist Digital Marketing Manager Dominique T. Irvin Wilson Intetics Inc. is a leading American technology company providing custom software application development, Intetics Boris Kontsevoi distributed professional teams creation, software product CEO intetics.com quality assessment, and “all-things-digital” solutions. Research Analyst SME-SMO Executive Frank Adams Steve Rodrigues Mastervoice facilitates multilingual meetings with human Mastervoice Eric Bauwelinck native speakers and high-end language technology for CEO mastervoice.eu international businesses and organizations. Database Management Technology Consultant Circulation Manager Stella Andrew David Stokes Robert Brown Mastervoice facilitates multilingual meetings with human Translators without Aimee Ansari native speakers and high-end language technology for Borders/CLEAR Global CEO translatorswithoutborders.org international businesses and organizations. sales@insightssuccess.com June, 2024 Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess We are also available on : Copyright © 2024 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success.

Cover Story Mastervoice Transforming the Language Services Sector with Inventive Solutions

The World’s Best Language Interpreting Solution Providers In 2024 The Rise of Language Solutions! Let’s explore Mastervoice’s journey towards shaping the language solutions industry: n the platform where words link cultures and facilitate global dialogue, the demand for language solutions is The Evolution of a Language Technology Pioneer I on the rise. From translation and interpretation services to language learning platforms and localization strategies, Mastervoice was founded in 1998 and celebrated its 25th this industry empowers individuals and organizations to anniversary in 2023. After almost ten years of work as a connect, collaborate, and thrive in diverse environments. It freelance conference interpreter for various corporate and is an industry that thrives on the power of words, the art of institutional clients, Eric established Mastervoice in 1998. It interpretation, and the science of technology. was set up as a total language solutions provider with In this growing industry of language solutions, one such market expertise in conference interpreting and language company that stands out for addressing the pressing need technology solutions for multilingual meetings. for language solutions is Mastervoice. Since its inception, Mastervoice has carved a niche for itself as a total language Upholding Ethics and Transparency in the Meetings solutions provider. Industry With a rich history spanning over two decades, the Business ethics, loyalty, and reliability are essential values company has demonstrated market expertise in conference in the international meeting industry. This is reflected in the interpreting and language technology solutions for corporate values of Mastervoice by honoring their multilingual meetings. Mastervoice’s commitment to commitments in all their contracts and by demonstrating business ethics, loyalty, and reliability has earned it a consistency in their quality management and recruitment reputation for upholding transparency in the international policies for conference interpreters and audiovisual support meetings industry. operators. Guided by the relentless pursuit of excellence by its CEO, Clients value transparency in agreements and contracts, and The Role of Technology in Planning International In this respect, it is essential that these cultural and Eric Bauwelinck, Mastervoice continues to navigate the Mastervoice pays special attention to this in their Meetings linguistic connotations are reproduced for the target evolving sector of language technology, embracing market communication with meeting organizers throughout the audience in their native language. The mere reproduction of trends while upholding the timeless value of human entire process, from requests for proposals to planning, Customers expect full transparency in the organization and words, meaning, and syntax, as is the case with machine interpretation. As we chart a course towards the future, coordination, document management, order management, planning of an international meeting. They also want to be interpreting, may not suffice to capture the original meaning Mastervoice remains poised to redefine the boundaries of and billing. involved in the process of fine-tuning the interpreting and and intention of the author or speaker. linguistic innovation, ensuring that every voice finds audiovisual requirements ahead of the event, especially in a resonance in the complexities of global discourse. Enhancing International Dialogue through hybrid meeting with applied language technology. It is the mission of every linguist at Mastervoice to fully Interpretation understand the key intention and message of the original This is a standard that Mastervoice strives to meet. speaker and to faithfully reproduce this original message in International exchanges are facilitated with a clear purpose Compliance with international standards in the provision of its context with the intended style, intention, and objective in mind: to promote social dialogue, to improve relations, to conference systems with simultaneous interpreting is to deliver this message to an audience. create value, to enhance reputation and brand value, or to another key requirement to meet the expectations of Mastervoice spent hundreds of improve sustainable development. The value of hiring international meeting planners and their customers. This is a Evaluating the Value of Interpretation conference interpreters, as demonstrated by Mastervoice, is hours testing interpreting commitment that Mastervoice takes seriously. reflected in a higher degree of confidence in the Eric sometimes suggests applying the acid test to measure international dialogue and a measurable increase in the applications with their team of “ The Human Touch in Linguistic Interpretation the added value of interpretation in the context of engagement of meeting participants. international meetings. This means that a meeting with project coordinators, conference platform providers.“ It is worth emphasizing that language is much more than a simultaneous interpreting is benchmarked against an For on-site meetings with a high degree of interactivity and combination of words and sentences delivered in a certain English-only meeting for the same international audience interpreters, and videoconferencing informal discussions during breaks, the role of interpreters structure. Every presentation and speech is a human with the same level of interaction and exchange between is not restricted to interpreting only. Conference expression of thoughts, ideas, and feelings on a topic of delegates. In this test, delegates are expected to participate interpreters, like those at Mastervoice, contribute to cultural interest, with verbal and non-verbal expressions in each in the dialogue to identify potential language barriers. mediation by building mutual trust and improving context, with a clear intention to leave a positive impact on relationships between international representatives. audiences and stakeholders.

The meeting organizer can use a survey to measure the support their commitment to offering reliable language satisfaction of participants as well as the expected results solutions. and objectives. If the meeting with simultaneous interpreting produces better results, it has proven its added Good governance at Mastervoice includes equal value over a meeting without simultaneous interpreting. opportunities in the selection, recruitment, qualification, This may sound like a predictable outcome, but much and assignment of interpreting jobs without discrimination. depends on the required level of interactivity for the meeting participants. Continuous Improvement View-and-listen-only webinars may be sufficient to Clients communicate their specific needs and key understand the overall content of a presentation or speech deliverables to Mastervoice’s account management well in without the need for high-level interpretation. In this advance of the meeting date. Meeting requirements are scenario, machine interpretation could be considered an registered in their interpreter management system as project effective solution. tasks, which are closely monitored and followed up by a dedicated project coordinator. All assignments are validated Business ethics, In the case of a high-level meeting where human interests by account management in the order management are at stake, human interpreting can prove its worth over workflow, and a team coordinator is assigned to coordinate loyalty, and reliability English-only or machine interpreting by providing on-site meetings. are essential values confidence and reliability in meetings where financial, meeting industry.“ “ political, economic, diplomatic, or public interests are at After each meeting, Mastervoice reaches out to the client in the international stake. for an evaluation and, if necessary, suggestions for improvement. This is part of their standard quality management system for the purpose of continuous The Rise of Automated Simultaneous Interpreting improvement. AI is slowly but surely making its mark on the language Foundations of Successful Client Relationships industry. Neural machine translation and automated speech technology have been around for a while with the need for human post-editing, but the introduction of automated, Eric advises organizations seeking effective language- simultaneous interpreting has caught the interpreting market interpreting solutions for their global operations to reach by surprise in 2023 and 2024. out to their prospects and clients to discuss their specific needs and requirements. This helps in fine-tuning the AI offers instant language access in the form of automated organization and meeting planning. He emphasizes the subtitling or machine interpreting, but it is essential to go importance of providing professional advice and offering through the meeting requirements, expectations, and transparency on the full supply chain. His approach is to Eric Bauwelinck objectives to make an educated choice between human eliminate concerns and potential risks ahead of the meeting CEO interpreting and automated interpreting. so that clients can focus on their meeting and stakeholders: speakers, guests, participants, and audiences. Mastervoice Commitment to Excellence In his view, the language industry is a people-based Mastervoice sees corporate social responsibility as a key business that requires frequent interaction with clients and enabler for expanding its capacity to recruit qualified suppliers to build sustainable relationships. Automation is great, but there is no equivalent value for the human factor conference interpreters. Their business processes are compliant with international industry standards and best in client-facing exchanges. practices, with no less than five industry certifications: ISO 23155:2022 for conference interpreting services, ISO Embracing Market Trends in Language Technology 18841:2018 for interpreting services, ISO 17100 for translation services, ISO 18587:2017 for post-editing of Mastervoice participates in industry leadership councils, machine translation, and certification to the global industry advisory boards, and academic research teams to stay standard ISO 9001:2015 for simultaneous interpreting, abreast of market trends in the field of applied language translation services, and applied language technology to technology, AI, and market trends in professional interpreting.

Good governance at Mastervoice includes equal opportunities in the “ selection, recruitment, qualification, and assignment of discrimination.“ interpreting jobs without In the early days of remote simultaneous interpreting There are use cases where AI and machine interpreting will platforms, Mastervoice partnered with the world’s leading provide a viable solution depending on the needs and providers of interpreter delivery platforms and video expectations of the end users. At the same time, there will conferencing solutions to deliver high-end language be clear scenarios where human interpretation is preferred technology solutions. to validate the original speech. Mastervoice spent hundreds of hours testing interpreting Finally, there will be a vast gray area between use cases for applications with their team of project coordinators, AI and human interpreting, with opportunities for language conference interpreters, and videoconferencing platform service providers to advise, assist, and support clients in providers. This experience has led to valuable insights and making the best choices in applied language technology as expertise in remote interpreting and language technology, language experts and professional end users of these new giving them an edge as experts in remote simultaneous platforms and solutions. interpreting compliant with industry standards and best practices. Mastervoice does not share the pessimistic view of the substitution of human interpreting with AI interpreting, The Future of Interpreting especially where human interests are at stake and where it remains essential to have the original message reliably The biggest challenge today is to identify the difference interpreted and validated by a real human interpreter and not by a machine. between use cases for automated interpreting and human interpreting within the current AI hype. When the AI storm dies down, there will be a need for human validation and authentication of the original, and the language industry will be no exception.

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To have another language is to possess a second soul. www.insightssuccess.com June 2024 | 18 | www.insightssuccess.com

Beyond Words Exploring the Art and Science of Language Interpreting anguage interpreting is a dynamic and intricate field that goes beyond mere word translation. It involves a deep L understanding of cultural nuances, contextual meanings, and the ability to convey messages accurately and effectively between different languages. This article explores the art and science of language interpreting, highlighting the skills required and the profound impact it has on communication and understanding in our globalized world. The Art of Language Interpreting Language interpreting is as much an art as it is a science. At its core, it involves not just translating words but also conveying the speaker's intent, tone, and emotion. Effective interpreters must be able to navigate cultural differences and ensure that the meaning of the message remains intact. This requires a high level of cultural competence and sensitivity. Cultural Nuance and Context Understanding cultural nuances is crucial in interpreting. Idiomatic expressions, humor, and cultural references can be challenging to translate directly. Interpreters must be adept at finding equivalent expressions in the target language that carry the same connotations. This skill is often developed through extensive cultural immersion and experience. Emotional and Tonal Accuracy Interpreters also need to convey the speaker's emotions and tone accurately. Whether it's the urgency in a medical emergency, the formality in a legal proceeding, or the enthusiasm in a business presentation, capturing and conveying these elements is essential for effective communication. This requires interpreters to be not only linguistically proficient but also empathetic and perceptive. The Science of Language Interpreting While the art of interpreting focuses on the qualitative aspects, the science of interpreting deals with the cognitive and technical skills required to perform the task. This includes memory retention, quick June 2024 | 20 | www.insightssuccess.com June 2024 | 21 | www.insightssuccess.com

www.insightssuccess.com thinking, and the ability to process and deliver information Business and International Relations in real time. In the business world, interpreters facilitate international Cognitive Skills partnerships and negotiations. They enable businesses to communicate effectively with clients and partners from Interpreting requires exceptional cognitive abilities. different linguistic backgrounds, helping to close deals and Interpreters must listen, comprehend, and translate expand markets. In diplomacy, interpreters are simultaneously, especially in simultaneous interpreting. indispensable in negotiations and international relations, This demands excellent memory retention and the ability to where precise communication is critical. They ensure that multitask efficiently. They need to quickly understand the the subtleties of diplomatic language are accurately context and content of the speech and find the most accurate conveyed, maintaining the delicate balance of international translations without losing the flow of conversation. relations. Technical Proficiency Challenges and Rewards of Language Interpreting Challenges In addition to cognitive skills, technical proficiency in both the source and target languages is vital. Interpreters must Language interpreting is not without its challenges. have a comprehensive understanding of grammar, syntax, Interpreters often work under high pressure, with tight and vocabulary in both languages. They should also be familiar with specialized terminology in various fields, such deadlines and the expectation of flawless accuracy. They must constantly update their skills and knowledge to keep as medicine, law, and business, to ensure accurate up with linguistic and industry-specific developments. interpretation. Emotional and mental fatigue can also be significant, The Impact of Language Interpreting especially when dealing with sensitive or distressing content. The impact of language interpreting extends across various domains, significantly enhancing communication and Rewards understanding in a multicultural world. Despite these challenges, language interpreting is a highly Healthcare rewarding profession. Interpreters play a crucial role in facilitating understanding and cooperation in an In healthcare, interpreters play a vital role in ensuring that increasingly interconnected world. They contribute to cross- patients receive accurate information and appropriate care. cultural dialogue, help individuals access essential services, and support global business and diplomacy. The sense of They help bridge the communication gap between healthcare providers and patients who speak different accomplishment that comes from successfully bridging languages, ensuring that medical histories are accurately language barriers and enabling meaningful communication is profound. conveyed and treatment plans are understood. Miscommunication in healthcare can lead to serious consequences, making interpreters essential for patient Conclusion safety and care quality. Language interpreting is a complex and multifaceted Legal System profession that combines the art of cultural understanding Translation is that which with the science of linguistic precision. Interpreters are In the legal system, interpreters ensure that non-native essential in our interconnected world, bridging language transforms everything so speakers understand legal proceedings and can barriers and fostering effective communication. Their work enables people from different cultures to understand each communicate effectively with their attorneys. This is essential for fair trials and the protection of individuals' other, collaborate, and build meaningful relationships. As that nothing changes. rights. Accurate interpreting in legal settings upholds justice globalization continues to bring diverse populations closer together, the role of interpreters will remain vital in and equality. Interpreters must be well-versed in legal terminology and procedures to provide precise translations unlocking communication and promoting mutual that preserve the integrity of the legal process. understanding. June 2024 | 22 | www.insightssuccess.com

Unlocking Communication The Vital Role of Language Interpreting n an increasingly globalized world, effective communication across language barriers has become essential. The vital role of language I interpreting has never been more apparent, as it unlocks communication and fosters understanding in diverse settings, from international business meetings to medical appointments and diplomatic negotiations. The Importance of Language Interpreting Language interpreting is crucial in bridging the gap between people who speak different languages. It enables clear and accurate communication, ensuring that messages are conveyed without loss of meaning. In settings such as healthcare, legal proceedings, and international relations, the need for precise interpretation is paramount, as misunderstandings can lead to serious consequences. For instance, in healthcare, accurate interpretation can mean the difference between proper diagnosis and treatment or medical mishaps. In legal settings, it ensures that all parties understand the proceedings, which is fundamental to fair trials and justice. In the business world, effective interpreting can help forge international partnerships, close deals, and expand markets, driving economic growth and innovation. Modes of Language Interpreting There are several modes of language interpreting, each suited to different contexts and needs: Simultaneous Interpreting: This involves interpreting the spoken word in real time. It is commonly used in large conferences and international meetings where multiple languages are spoken. Interpreters work in soundproof booths, listening to the speaker through headphones and interpreting the message simultaneously for the audience through microphones. Consecutive Interpreting: In this mode, the interpreter listens to a segment of speech and then translates it during pauses. This method is often used in smaller meetings, interviews, and press conferences. It allows for a more accurate translation, as the interpreter has time to process and convey the message. Whispered Interpreting (Chuchotage): Here, the interpreter whispers the translation to a small audience or individual in real time. This is useful in June 2024 | 28 | www.insightssuccess.com June 2024 | 29 | www.insightssuccess.com

settings where only a few people need interpretation, such Healthcare To have another language as in a business meeting or during a guided tour. In healthcare, language interpreting ensures that non-native Relay Interpreting: This occurs when an interpreter speakers receive appropriate medical care. It helps is to possess a second soul. translates from one language to another through a third healthcare providers understand patients’ symptoms, language. It is often used when direct interpreting is not medical histories, and concerns, leading to better diagnoses possible due to the rarity of the language. and treatments. Moreover, it empowers patients to make informed decisions about their health. Sight Translation: This involves reading a written document in one language and orally translating it into another Legal System language. It is commonly used in legal and medical settings where documents need to be understood immediately. In the legal system, interpreters ensure that justice is served by enabling non-native speakers to understand legal Skills Required for Effective Interpreting proceedings and communicate effectively with their attorneys. This is crucial for fair trials and the protection of Effective language interpreting requires a unique set of individuals’ rights. skills beyond mere fluency in multiple languages. Interpreters must possess: Education Strong Language Proficiency: A deep understanding of both In educational settings, interpreting services help students the source and target languages, including idiomatic and parents who do not speak the dominant language to expressions, cultural nuances, and technical vocabulary. engage with teachers, understand educational materials, and participate in school activities. This promotes better Excellent Listening and Comprehension: The ability to educational outcomes and inclusivity. accurately grasp and process spoken information quickly is crucial, especially in simultaneous interpreting. Business and International Relations Outstanding Memory: Interpreters often need to remember In business and international relations, interpreting and convey large amounts of information without losing facilitates cross-cultural communication, helping accuracy. organizations expand globally, negotiate deals, and build partnerships. It fosters economic growth and international Cultural Competence: Understanding the cultural context of cooperation, contributing to global stability and both languages helps interpreters convey not just words but development. the intended meaning behind them. Conclusion Emotional Resilience: Interpreting can be stressful, especially in high-stakes environments like medical Language interpreting plays a vital role in unlocking emergencies or courtrooms. Interpreters must remain calm communication across linguistic divides. It ensures that and focused. messages are conveyed accurately and meaningfully, bridging gaps and fostering understanding in various Ethical Integrity: Interpreters must adhere to a strict code of settings. The skills and dedication of interpreters are ethics, ensuring confidentiality, impartiality, and accuracy in essential in making communication possible where their work. language barriers exist, promoting inclusivity, accessibility, and global connectivity. As our world becomes more The Impact of Language Interpreting on Society interconnected, the importance of language interpreting will continue to grow, highlighting the need for skilled The impact of language interpretation on society is professionals in this crucial field. profound. It promotes inclusivity and accessibility, allowing people from diverse linguistic backgrounds to participate www.insightssuccess.com fully in social, economic, and political life. June 2024 | 30 | www.insightssuccess.com

www.insightssuccess.com Translation is not a matter of words only: it is a matter of making intelligible a whole culture.

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The World’s Best Language Interpreting Solution Providers In 2024

The World’s Best Language Interpreting Solution Providers In 2024

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