The 10 Best Revenue Cycle Management Solution Providers 2018

1. www.insightscare.com December2018 The10Best RevenueCycle Management Company of TheMonth SolutionProviders 2018 Richard Atkin,CEO GreenwayHealth SamKhashman President &CEO Imagine Software Continuous Innovation for Best-in-Class Revenue CycleSolutions

4. Editor’sColumn T he revenue cycle in healthcare has been followingthe fee-for-service reimbursement strategy for a longtime now. According to various healthcare experts,this process has proven to be very time-consuming. Patients are paying more for the out-of-the-pocket services, which arenot very beneficial, and opting less for the necessary services.All of these concerns call out for a change in the existingrevenue cycle management system. This is where the value-basedcare reimbursement strategy comesin. The value-based payments bring to us the opportunity tolower the cost of patient care while improving the quality. The process is solely based on charging medical bills for positive clinical outcomes. Not only does it increase the sense of accountability in healthcare organizations, but it also shifts the burden of financial responsibility from payors toproviders. The question that arises is - can we do this? Yes! Although,the transition from fee-for-service to value-based payments is not easy, it is definitely possible. A few strategies can help make the process faster and smoother. Data analytics play a major role in analyzing quality metrics of an organization and monitoring its progress. This will help in keeping track of the quality of the services provided. The medical bills can then be tied to outcomes of thoseservices. Alongside, healthcare companies should promotecollaboration among its several professionals, like nurses, doctors, finance managers, and so on. Often, due to lack of sync between these role-players, the payment process becomes confusing and is delayed. Also, front-end revenue cycle tasks are to be paid attention to. If the patients are educated about their financial responsibilities at every step, the transparency and ease in the entire process can be maintained. Population health management is another factor to be considered. Providing preventive and post-treatment care can aid tothis. As it is said, change is the only constant thing and such a change for better results is today a necessity in healthcare. By adopting value-based care reimbursement system, theindustry can holistically improve its revenuecycle. Transitingtothe Value-basedCare Reimbursement AishwaryaNawandhar AishwaryaNawandhar Editor

5. Editor-in-Chief SeniorEditor ManagingEditor ExecutiveEditor Pooja M.Bansal Anishmiller Ashwini S.Deshpande AishwaryaNawandhar Contributing Editors Sneha,Ananda Visualiser Art &DesignHead Art & DesignAssistant David King Amol Kamble Poonam,Shweta Co-designer PaulBelin Art & PictureEditor Business DevelopmentManager MarketingManager Business DevelopmentExecutive SalesExecutives TechnicalHead Assistant TechnicalHead TechnicalConsultants Digital MarketingManager Assistant Digital MarketingManager SME-SMOExecutives ResearchAnalyst CirculationManager Sapana,Deepanjali PeterCollins Marry D’Souza NandanDeshpande Mark, Kelli, John, Amy, Bill, Sarah JacobSmile Swapnil Patil David, Robert Alina Sege PrashantChevale Rahul, Gemson,Swati EricSmith Tanaji sales@insightscare.com December,2018 CorporateOfces: InsightsCare Insights Success MediaTechLLC 555 Metro Place North,Suite100, Dublin, OH 43017,UnitedStates Phone -(614)-602-1754 Email:info@insightscare.com For Subscription:www.insightscare.com Insights Care Insights Success Media and Technology Pvt.Ltd. Ofce No. 510, 513, 5th Floor, Rainbow Plaza, ShivarChowk, Pimple Saudagar, Pune, Maharashtra411017 Phone-India:+917410079881/82/83/84/85 Email:info@insightscare.com For Subscription:www.insightscare.com Follow uson: www.facebook.com/insightssuccess/https://twitter.com/insightssuccess We are also available on: Copyright © 2018 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmittedinanyformorbyanymeans,electronic,mechanical,photocopying,recordingorotherwise,withoutpriorpermissionfromInsightssuccess. Reprint rights remain solely with Insights Success Media and Technology Pvt. Ltd. Insights Care is powered by Insights Success Media and Technology Pvt.Ltd.

6. Cover Story ImagineSoftware 8 Continuous Innovation for Best-in-Class Revenue CycleSolutions Company of theMonth CXO Expert’sCorner How Today's Environment is Reshaping the Medical DeviceIndustry GreenwayHealth ExpandingPossibilities in Healthcare with Leading-Edge Technology Solutions andServices 16 32

7. CONTENTS BillingTree Enhancing the Patient Payment Process with Avant-GardeSolutions 20 ezDI MakingData ManagementIntelligent 26 IntuitMicro Offering State-of-the-art SoGware Solutions to Improve PatientCare 42 ARTICLES 22 HealthSpotlight BalancingHealthand Fitness atWorkplace 28 Editor’sChoice 8 Tactics to Augment Patient FinancialExperience 38 EmergingTrends Healthcare's Big Leap to BigData

8. The10Best Meet theInnovators ofTomorrow RevenueCycle Management SolutionProviders 2018 T he world is embracing digitalization at a rapid pace and the global healthcare industry is not anexception. Patient care is made better, disruptive innovations have engulfed the industry and there’s a lotmore development going on, in and around healthcare. Along with focusing on improving and personalizingthe care, the healthcare providers need to focus on remaining financially fit. Efficient revenue cycle management isthe key to ensure this. There are various companies around the globe that are helping the care providers in efficiently managing their financial duties, as well as reducing the patients’ financialresponsibilities. In a pursuit to acknowledge the revolution some of these companies are bringing to the existing revenue cycle segment in healthcare, we bring to you the special edition, titled “The 10 Best Revenue Cycle Management Solution Providers 2018”. It highlights the pioneers in this industry as well as their contribution to augmentthe existingworkflow. On its “Cover”, is featured a remarkable contributor in this domain who is reinventing the revenue cycleexperience and is striving to create a truly patient-centered experience, ImagineSoftware. The cover story provides the insight into the company and how it is making its mark in the healthcaredomain. Other than the interesting cover story, we have Greenway Health, a company aiding physicians run their business better while improving care for patients, listed as the “Company of the Month”. Apart from this, we have alsoenlisted BillingTree, a pioneer providing integrated payment solutions; ezDI, Inc. that offers holistic and state-of-the-art billing solutions; Intuit Micro Technology, LLC, who is a leading healthcare IT solution provider in the Middle East; Impact Advisors; Intuitive Solutions; MD1, Inc.; RSource; and the MEDCORGroup. As you flip through the pages, you will find an engaging article by an ingenious personality of the industry Jeff Mongelli, the CEO and Founder of Acentec, Inc., under the title Expert’s Corner. Contributing further to this special edition are certain brilliant articles by our in-house editors- Health Spotlight, Emerging Trends, andEditor’s Choice. Walk yourself through the pages and enjoy a goodread!

10. Imagine Software Continuous Innovation for Best-in-Class Revenue CycleSolutions ‘ We are committed to the success of our clients,partners, andemployees. ‘

11. RevenueCycle Management The10Best SolutionProviders 2018 SamKhashman President &CEO

12. CoverStory ‘ We are committed to innovative developmentand intuitive revenue cycle managementsolutions. ‘ Rorganizations. In additiontoever-changing healthcare IT sector around 2003. Eighteen years later, the goal remains the same: ‘To be the leadinghealthcare revenue cycle managementplatform.’ Today, the company has grown to a grand stature. ImagineSoftware was the first mover in the industryafter implementing Artificial Intelligence (AI) within its product suite to address patient insuranceeligibility. Further, it is committed to innovative development and intuitive revenue cycle management solutions, helping clients achieve peak performance and measurableresults by streamlining the billing and collections workflow, improving staff productivity and increasing practice profitability. The SeasonedLeader Sam Khashman, ImagineSoftware President andCEO, established the company with the vision of workflow- centric computer systems. Khashman leveraged his experience working with high volume transactions in the manufacturing, financial and insurance industries to develop Imagine’s revenue cycle managementsystem. He has spent his career evolving markets with various software solutions and is recognized in the health industry for combining complex processes into efficient, single system solutions. He has an extensivebackground in systems integration, process efficiency, and imaging systems. With more than two decades of executive leadership positions, he has led the development and commercialization of more than 18 software products which are utilized by thousands of unique users and serve millions ofpatients. evenue cycle management possessesthe potential to financially make or breakhealthcare policies and regulations, effective billing and collection processes are becoming more important than everfor medical billing companies, practices, and hospitalsto stay afloat. Designed as a complete medicalbilling solution, ImagineSoftware offers the technologyneeded to capitalize on collections throughout the lifecycle ofa medical claim. The company is reinventingrevenue cycle management to create a more streamlinedand patient-centeredexperience. ImagineSoftware is a leading provider of billing automation software and revenue cycle management applications. Offering powerful technology solutions for medical billing offices, practices, and hospitals, it currently services more than 46,000 physicians across all 50 states. It is headquartered in Charlotte, NorthCarolina with additional office locations in San Diego, CA and Daytona Beach, FL. The company’s solutions improve financial efficiency, build provider reputation, and ultimately improve the patient paymentexperience. A Journey ofInnovation “If you can imagine it, they can do it.” A statement proclaimed by one of ImagineSoftware’s first clientsthat shaped the future of the company. ImagineSoftware was incorporated and launched in 2000 as a workflow and document imaging company. After successfully developing enterprise-wide analysis and financial systems in 2002, the company began to focus onthe

13. The Product Suite ImagineSoftware is built for high-volume and complex medical billing. After years of client feedback, research, and collaboration across numerous specialties, Imagine has developed cutting-edge medical billing software that is both flexible and scalable. It is designed to meet the needs of numerous specialties and helps to streamlinethe practice management workflow to increase revenue. The products not only offer providers increased collections and better staff productivity, they also ensure a better patient payment experience. Along with providing advanced technology and automation, the company provides seamless connectivity for a fully optimized practice managementexperience. Designed as a complete healthcare billing systemsand revenue cycle solution, the Imagine software suite of products offer the technologies and tools needed to enhance practice management, capitalizing on collections throughout the entire lifecycle of aclaim. implementation, and customer support. Much of ImagineSoftware’s growth over the years can be attributed to its dedication to customers. “We never forget who we work for. Without our clients, we’re just a software company. They are the reason we’re successful,” says Khashman. Honorable Laurels ImagineSoftware has been named to the 2018 Grant Thornton North Carolina 100® (Nc100), whichranks the state's largest private companies byrevenue. Khashman states, “This award reflects our commitment to delivering innovative software solutions to our customers in the healthcare space through our culture of servant leadership.” In addition, the company holds a place in the Inc.5000 list, the NC Mid-Market Fast 40 list and the Fast 50list. The ImagineFamily There’s more to ImagineSoftware than the servicesand products it provides. It is the family, with all its employees having a significant place. The ImagineSoftware team works together in a transparent environment where all ideas and suggestions are respected. Employees are provided with numerous benefits including free lunches, family and employee social events, recognition awards, and more. Thishelps create a positive, flexible work-lifebalance. ImagineGives, an internal charitable initiative that provides Imagine employees with the opportunity to support their community through volunteering, prioritizes philanthropy for its surrounding communities and people. This was started to make a lasting and positive impact on the people and communitiesthathave supported ImagineSoftware. The company also encourages the spirit of giving by supporting its employees through a matching giftsprogram. The firm encourages its employees to grow intheir With the ImaginePay™ online payment portaland HonorCare® patient payment plan, patientsare provided with convenience, affordability, andthe freedom to take better control over their medicalbills. ImagineAI™, as it is aptly named, allows health providers to gather detailed patient demographics and payor information, while customizing billing messaging based on patients’ ability to pay their medical bills. The system learns and adjusts over time to maximizerevenue without compromisingcompliance. Tailoring Services to Fit ClientNeeds At the heart of ImagineSoftware’s core values is servant leadership. Each clients’ business challenges are unique making the selection of medical billing software a complicated process. To meet the needs of health organizations of all shapes and sizes,ImagineSoftware’s three areas of focus are medical billing solutionsthat cater to numerous specialties,exceptional ‘ We never forget who we workfor. Without our clients, we’re just a softwarecompany. ‘ They are the reason we’resuccessful.

14. ‘ With our state-of-the-art solutions, we are here tohelp ‘ healthcare move closer to patient-centriccare. current and future careers with Imagine by offering weekly time for learning and training courses as well as defined paths for positional movement within the organization. Hand-in-hand withTechnologies With rapid changes in the healthcare industry due to the adoption of innovative technologies, ImagineSoftware has made it a point to stay at pace with these developments. The evolution of AI and machine learning is now a realityand AI is already disrupting various sectors. ImagineSoftware has adopted the technology to revamp the world of healthcare, and endeavors to continue the same. It is transforming the revenue cycle experience to move closer to the notion of patient personalization. Its holistic medical billing and revenue cycle solution has empowered healthcare providers with technology and tools. With this, they can enhance practice management and capitalize on collections throughout the complete lifecycle of a claim from front-end scheduling to back-endreporting. Endeavors in Care Enhancement “Healthcare is an industry in need of innovation as health plans, providers, healthcare companies, and the government, are facing rising costs and inconsistent outcomes. All involved are working to improve care and health outcomes, all while reducing costs and spending. At ImagineSoftware, we pave the way for peak performance in medical billing as we continue our focus on results-driven innovation,” asserts the CEO. ImagineSoftware plans to drive its business forward and create new advancements in the industry by understanding client needs and anticipating its next steps. It also foresees the benefits for automation and intelligence in the current healthcare space and far into the future. The company plans to continue to react to the needs of its customers by implementing quality technologyto combat ongoing challenges in capturing revenue through payor reimbursements and patientpayments. For more info visit www.imagineteam.com ‘It'snotjustaboutthesoftware,it'sourpeopletoo. ‘

17. The10Best RevenueCycle Management SolutionProviders 2018

18. GreenwayHealth: Expanding Possibilities in Healthcare withLeading-Edge Technology Solutions andServices Tchangingtheequation for All of Greenway’s solutions and services are designed to meet its company-wide goals of ‘delivery high quality solutions that create value for providers and patients.’ The company aims to expand possibilities in care, contributing to the success of its customers in ways no one else isdoing in theindustry. Prominent Services forManaging the RevenueCycle Greenway goes beyond Electronic Health Record (EHR) and practice management solutions, providing its customers with integrated, user- friendly tools, such as Greenway Revenue Services (GRS), the top-rated revenue cycle partnership chosen by high-performing practices of all specialties to improve their focus on patient care while increasing their revenue. Excelling in denial management, consultation, and billing expertise, GRS’ dedicated teams invest personally to help each practiceexpand their revenue potential and consults on billing best practices to optimize a practice in the front office, back office, and clinical-side to improve insurance and patient collections. As a revenue cycle management (RCM) partner, its billing expertise and transparency enables administrative staff to shift their focus to regulatory compliance, security and patientengagement. The Journey toInnovation Nearly 40 years ago, under a previous name, Greenway helped healthcare providers tackle a major problem by introducing the first-ever practice management system: Medical Manager. The solution revolutionized scheduling, billing and reporting by eliminating paper on the practice side, and is now in the Smithsonian Institute. Following several acquisitions and name changes, the company became the present-day Greenway Health after combiningwith Greenway Medical Technologies in 2013. Today, Greenway continues its tradition of innovating, introducing new capabilities to its platforms and products that balance a deep understanding of what’srequiredtoday with a keen eye toward the emerging future. The company continues to focus on creating innovative tools and services that help its customers navigate value-based care and capitalize on government incentive programs while keeping their patients, and their practices, healthy. GRS plays an important role in doingthat. he consumerizationof healthcare isdramatically providers. Competitive pressureis forcing physicians to invest in new technologies and processes designedto improve the patient experience, all while they're seeking ways to grow their bottom line. Thanks toinnovative technology available today, practices can simplify billing and identify new revenue opportunities. One company making this possible is Greenway Health. Greenway, a market leader in the U.S. healthcare space for more than 40 years, provides software and services to ambulatory practices so physicians and their office staff can better run their businesses, nurture their practices, and ‘provide better care’ for ‘their’ patients. The company provides services that create value for providers and patients through a proven team of clinical, financial and technology experts committed to innovations that keep people healthier andhappier. Their primary focus: to makepatient- driven care a reality while navigating the ever-changing healthcaresystem. To date, Greenway has partneredwith more than 10,000 organizations and 75,000 progressive providers across more than 40 specialties, which translates into more than 100 million lives that are touched by itssolutions. In fact, this year Greenway wasnamed a Category Leader for Ambulatory Revenue Cycle Management Services in the Best in KLAS: Software & Services report. The company andits 16 |December 2018 |

19. Company of TheMonth “Our mission is to partner with our customers to help keep them financially healthy, so they can focus on keeping their patientsphysically healthy” Richard Atkin,CEO An Experienced, Natural-BornLeader As CEO of Greenway, Richard Atkin brings extensive executive experience to the company. He has a strong background in developing talent, team building and organizational alignment, and has a focus on process-driven management. He received his B.Sc. honors in physics and electronic materials from Bangor, University ofWales, and his MBA from the University of London, ImperialCollege. Prior to joining Greenway Health, Richard worked at Vista Equity Partners, serving its portfolio companies, including DealerSocket, EagleView, Finastra, Omnitracs, Solera, and STATS. Receding to his role as anoperating principal, he was the president of Vista Consulting Group from 2014 to 2017, where he helped the organization evolve and scale to support the growth in the Vista portfolio. Before joining Vista, Richard was the President and CEO of Sunquest from 2005 to 2014. Prior to that, he was President of Hospital Systems at Misys plc, CEO of Spacelabs Medical, and CEO of Datex–OhmedaInc. |December2018|17

20. “A partnership with Greenway Health gives your practice full insight into its financial standing, and proactiveservice from an expertly trainedstaff” their processes to improveefficiency. The front office staff was trained to improve accuracy on in-take and collecting patient payments. Mesa OB/GYN has doubled its average reimbursement per encounter; improved days in A/R from 54 to 36; grew payments in 60 days to 72 percent. Dr. Gomez only receives 10 percent less revenue than when it had twice as many providers and contributes that adds to the successof his partnership withGRS. Valley Day and Night, a five-location practice in southern Texas, is another happy Greenway customer. Itprovides affordable, reliable quality care to about 15,000 patients eachmonth. Upon partnering with GRS, the company uncovered $1 million in uncollected revenue, down-coding visits and opportunities to traininternal staff on new billing procedures and improved processes. The keyoutcomes of this partnership include decreasing denial trends from $100,000 tonearly $19,000 per month; decreasing days in A/R 75% from 142 days to 36 days; and the accessibility to the GRS team for guidance that also opened new doors to additional efficiencies in the practice. Melissa Jareño, Chief Operating Officer of Valley Day and Night states, “I am able to focus on efficiencies because I am no longer worried and focused so much on billing and fighting to bring in every dollar while fearing that my billing department was having troublekeeping up with the workload, and keeping up to date on billingchallenges.” management solution received thetop KLAS rating for Ambulatory Revenue Cycle Management Services among small clinics in the 2017 Ambulatory Revenue Cycle ManagementServices report. It was also honored with 2015 Enabling Technology Leadership Award for the U.S. Ambulatory Electronic Health Record Market by the consulting firm Frost &Sullivan. Future Roadmap: What’s Aheadfor Greenway Health The average revenue improvement seen by the company’s practices after switching to GRS is 6%. Moreover,net collections average 97% for those who partner with GRS. This is a true testament to how GRS helps practices simplify billing and identify new revenue opportunities while also providing the consultation, expertise and resources practices need toachieve their financial goals. Moving forward, Greenway plans to continue meeting the needs of its customers in the evolving healthcare landscape, providing tools and solutions their customers need to achieve successwith value-basedcare. software were recognized for “a true partnership, transparency offinancials, expertly trained staff and proactive service.” Greenway has more than 15 years of extensive experience in revenue cycle management and optimizing billing processes, which enables the team to apply deep expertise in order to efficiently maximize revenuepotential. Also, with a key focus on data analysis and metric performance with over 85% of customer excelling beyond RCM industry benchmarks, the firm improves revenue generation. Adding to this is its dedicated team with ongoing communication and transparency, which is often cited byits customers as an extension of their own teams. “Improvinghealthcare is at the heart of ourwork. We help you turn dataand insights intoaction, so youcan fit life-savingcare into reallife” A Valued Partner: Helping Healthcare Practices AchieveTheir Goals One of Greenway’s prestigiousclients, Dr. Ernesto Gomez with Mesa OB/GYN states, “If GreenwayRevenue Services had not come into my life, I don’t think I’d be in private practice today.” GRS educated his billing staff on claim practices and helpedupdate Apart from the success stories ofits clients, Greenway has alsoreceived several awards andrecognitions. Greenway’s revenuecycle 18 |December 2018 |

22. BillingTree Enhancing the Patient Payment Process with Avant-GardeSolutions Tterm- ‘Positive Disruptive witnessed constant and spectacular growth over the years. Initially, it was founded mainly as a sales and marketing company with ACH processing. Later, it developed the business model of integration with an ARM software packagebeginningwith CR Software. Within a few years, it added credit card processing, offering its customers an easier, more secure, faster, and cost-effective payment- processing solution. With the announcement of the integration of new digital payment solutions including CareView into its suite in 2018, BillingTree has journeyed to become a leading a fintech innovator. The testimony to its incredible growth in innovation is its Payrazr that offers its customers comprehensive, in-house developed payment solutions and CareView Patient Hub. The Perfectly DesignedSuite The BillingTree’s CareView HUB isa suite of sophisticated features and services designed to rapidly communicate and accurately capture healthcare-focused patient payments securely through multiplechannels. It empowers the patients with the ability to make a quick, one-time payment against an outstanding bill. They can also enroll their credentials for a more enriching portal-based account management experiencewhere they can view statements, setup payment plans, view payment history, and save virtual wallets. Moreover, with CareView HUB, patients can pay at the point of care with their credit/debit/FSA/HSA card or viacash and check, further enhancing the channels and methods of payment available. It also supports SMS notifications and mobile text-to-pay along with inbound Interactive Voice Response (IVR) to check balancesand make payments over thetelephone. Additionally, for the practitioner, this suite allows customer service agentsto have a full range of always-onfeatures to capture payments and obtain advanced reporting of transaction activity. It also supports fully customizable data integration within every leading healthcare practice management system. If the healthcare practice doesn’t have its ownmerchant account to accept credit cards or eChecks, BillingTree offers these with a fast turnaround - getting any practice up and running on the CareView HUB quickly. “Insurer payments are only part of today’s healthcare revenue cycle. In a world of copays and risingdeductibles, nearly every healthcare encounter now requires some type of patient payment. That’s why BillingTree’s CareView solutions are designed to ensurethat he landscape of healthcareis changing, and for better.The Innovation’ has made the healthcare providers committed to improving the quality of healthcare solutions while effectively reducing the costs involved.For balancing this financial curve, value-based, state-of-the-art RCM has become a thing of prime importance.A company focused on technological innovation in payment processing to render state-of-the-art billing solutions to the healthcare industry is BillingTree. It is a leader of payment solutions for the new age. Through its technology-driven suite of products and services, the company empowers organizations to increase their efficiency and decrease the costs of accepting payments and patient/consumer communications, while adhering to the most stringent complianceregulations. Headquartered in Phoenix, Arizona, BillingTree was established to meetthe market’s growing demand for a vertically-focused provider of integrated payments solutions. Today, it is the leading provider of these solutions to the Healthcare, ARM, Property Management, B2B, and Financial Services industryverticals. Journeying to theTop Incepted in 2003, BillingTreehas 20 |December 2018 |

23. Edgars “Edz”Sturans CEO you receive your fair share in a process that’s quick, effective and convenient – for you AND your patients,” asserts itsCEO. Outshining Peers with Innovation at itsHeart With its focus on cutting-edge comparatively priced payment solutions and technology, BillingTree offers convenience, high service levels, risk mitigation, and compliance above andbeyond its peers. Unlike other payment problem solvers, the company offers innovative in-house developed CareView, Payrazr gateway solution, and multiple other fintech solutions in the productsuite. It is dedicated to creating the least resistant payment pathwayfor the patients. The company has helped in maximizing settlements by allowing clients to move freely between several channels and payment methods, making the whole process more convenient for them. In addition, BillingTree’s customers can maximize the timely collection of balances by using their end-to-end suite of payment options andsolutions. Catalyst to the Growth ofBillingTree Edgars “Edz” Sturans is the CEO of BillingTree, joining in 2014. Prior to BillingTree, he served as a VP of GlobalProduct Services at FICO®, which acquired CR Software. UnderEdz’s guidance, the company has experienced significant growth, welcoming new clients and expanding its payment offerings across the ARM, Auto Finance, Student Loan Rehab, Credit Union, and Healthcareindustries. Accolades and Recognitions Three years back, BillingTree began surveying the healthcare industry on payment technology challenges, trends, and opportunities for revenue cycle management professionals inits annual industry study. It has now become a benchmark for the changes in the industry, a copy of the recent survey results is available at https://mybillingtree.com/collateral/2017- collections-operations-and-technology-survey-report/. BillingTree was also included in the Beckers HospitalReview’s 160 healthcare revenue cycle companies to know 2017. The company has also been accredited with ‘A+’ rating by thehighly reputed Better Business Bureau (BBB). It strongly complies to PCI-DSS 3.2, HIPAA(ePHI). Future Endeavors BillingTree is all set to continue its growth trajectory with the CareView integration solidified within their growing product portfolio to focus on the healthcare payment needs. Thecompany expects to process more than $4.00 billion in payments inthe U.S. this year. ‘ ‘ Wemake payments easier, for both ‘ yourpractice and your patients ‘ |December2018|21

24. HEALTH BALANCING & FITNESS ATWORKPLACE 22 |December 2018 |

25. HealthSpotlight Tbusiness environment,employeeshaveto he modern corporate life is verychallenging and hectic. Due to the highlycompetitive give their 100% at work, at times even morethan that. They have to deal with a variety of issues at the same time in the office including client meetings, deadlines, weekly and monthly goals, and so on. Asa result, most of their time is spent either in the office premises or in front of laptops orcomputers. Employees get very little time because of which indulging in healthy activities like exercise, goingto the gym, or other similar institutions often becomes difficult. |December2018|23

26. Maintaining a Healthy Routine is the BiggestChallenge These days, employees get very little time to engage in healthy activities. They spend almost 9-10 hours in office. After this hectic office routine, employees find it lazy to go to gym or attend dance or yoga classes. Moreover, many also engage into unhealthy snacking considering it as a stress buster. Also, stress of office work prevents them from enjoying quality time with friends andfamily. For many, the prime challenge is not only to meet the deadlines, deal with client demands, and upcoming performance reviews. In fact, for them, maintaining a healthy diet and accomplishing their fitness goals amidst team lunches, short snack breaks, month-end, and birthday celebrations with cakes and fried food is also a bigpressure. Being a part of the office fun is essential for building a team atmosphere. But, it creates hindrances for one to accomplish their fitnessgoals. Setting Desired Objectives In order to remain healthy and fit, individuals can set certain goals which are specific, measurable, achievable, relevant, and time bound. They can create a specified framework which can be followed for betterhealth-oriented results. For example, an individual can set a certain time limit within which they intend to shed/gainweight. Following small routine activities like reducing sugarintake or a short walk after lunch can be veryhelpful. Steps to Accomplish HealthGoals Maintaining a healthy routine isn't very difficult and can work wonders if followed properly. Individuals canfollow the below mentioned steps to meet their healthobjectives. ConstantReminder Individuals should always remind themselves of why they started following a healthy regimen. People should understand the importance of the goal. Subtle remindersat workplace will help them to stay focused. For extra attention, people can put a sticky note on their desk or on their computer screens. These reminders will help them in controlling their cravings for a pastry or atake-out. Teaming up with aPartner When it comes to maintaining a healthy routine, lookingfor like-minded people and working with them can behelpful. Finding a colleague with similar goals can help fend off unhealthytemptations.Apartnerfocusedonbeingfitand healthy will always remind you of your wellness goals whenever you divert from your healthy eatingways. Reminding each other of taking healthy food is also agood step. TrackingProgress An individual should always be aware of what they are eating. They should keep a daily record of theirfoodintake. Recording weight, measurement, and energy levels every week can also be helpful. Occasionally, treating oneself can help in managing temptations. If one keeps a track of how many calories they have consumed, it will be helpful for them to indulge into snacking if they ever feel to doso. ProperPlanning Sometimes, employees may have to go for multipledinners in a week and during celebrations and business. During such times it may become difficult to overcome temptations. To deal with this, one can plan for what they might indulge in and prepare accordingly. They can pack healthy foods in case they have to travel for business purpose. Occasionally, a small piece of dark chocolate can be consumed to overcome sweetcravings. Act as a Leader Sometimes it may so happen that there are many people who are trying to follow a healthy lifestyle. An individual can act as a leader by offering their colleagues a healthy alternative to junk food like pizza or fried noodles. Onecan even suggest starting a wellness community at office that gives employees the opportunity to eat well and maintain a healthy lifestyle at office. A person can set an example among their colleagues and motivate them to lead ahealthy life. In a lifetime, an individual spends a significant portion of time at work. They don’t want to miss out on thesocializing and fun activities associated with their work. It is true that every temptation at work cannot be overcome. But, with proper planning, awareness, dedication, and accountability, one can enjoy their life at office and achieve their health goals aswell. -By Ananda KamalDas 24 |December 2018 |

28. Making Data ManagementIntelligent M ajority of the peoplelook team of researchers and engineers at ezDI are dedicated to leveraging AI technologies that achieve the effortless management of healthcaredata. About the Tech-Savvy Leader Chetan Parikh, a serial entrepreneur with more than 15 years of experience in healthcare, is the CEO of ezDI. He is responsible for the overall growth of the company. His mantra is,“Empower people to develop innovative solutions that enhance human life.” At heart, he is a technologist. He strongly believes that for any company to become a significant and formidable player, a strong technology backbone is essential. For the same, he hasinitiated various tactics and collaborations, which has brought technological advantage to the company. Chetan is a certified Six Sigma Black Belt and holds numerous patents. He is an avid reader and a charter member of TiE Ahmedabad. He believes that, “In Healthcare, we are data rich but information poor”. A Basket ofSolutions ezDI offers a wide array of services and products to the healthcaresector. Software Computer-assisted coding software: It is the use of computer software that automatically generates a set of medical codes for review/validation and/or use based upon clinical documentation provided byhealthcare practitioners. Computer-assisted CDI software:CDI is the process of improving healthcare records to ensure improved patient outcomes, data quality and accurate reimbursement. Computer-assisted quality measures software: It is comprehensivesoftware for flagging, searching, managing,and reporting qualitymeasures. Computer-assisted auditing software:It is an excellent solution for internal audit processes, ongoing monitoring of the recovery audit contractor (RAC) program and other CMS and payer audits. Computer-assisted enterpriseanalytics: It is a ‘Healthcare Analytics Platform’ focusing on advancing and applying web-scale data analytics to empower key healthcare stakeholders to solve complex care, treatment, and cost challenges. Medical speech recognitionsoftware: ezDI offers both front-end and back- end speech recognitionsolutions. Services Medical transcription services: ezDIis one of the leading medical transcription service providers in the US, catering to healthcare organizations of all size andshape. NLP-as-a-Service: ezDI offers its NLP platform as a service to enable clients extract meaningful information from the huge chunks of data locatedin for an ‘order’ ineverything. Same is the casewith ‘data’. We look for B after A andC after B. In healthcare, this order isnot always maintained, making it harder for the users to make sense out of the pile of data available. With a visionto understand and convert this unstructured clinical data into actionable structured data,the co-founders of ezDI startedthe company in 2014 after five yearsof stealthR&D. ezDI is focused on providing the best possible user experience using its dictation applications andtranscription services. The company’s applications optimize mid-revenue cycle workflows, coding compliance, quality measures, and key performance measurements. In collaboration with Wright State University, the Indian Institute of Technology Bombay (IITB), and Jawaharlal Nehru University (JNU), it has engineered its own world-class, award winning Natural Language Processing (NLP) engine and comprehensive medical knowledge graphs. The company also offers computer-assisted coding (CAC) and clinical documentation improvement (CDI) products. These solutions improve medical coding and clinical documentation, increase productivity, reduce denials, and improve revenue cycle management. ezDI aims to be the best NLP platform for healthcare. With a passion of saving lives at their heart, thezealous 26 |December 2018 |

29. ChetanParikh CEO complex patientdocumentation. De-identification services: ezDI solutions give its customersa quick and easy way to de-identify data. They can remove sensitive patient data, while leaving clinical workflowsintact. KPI consulting services: ezDI analysts and consultants perform in-depth analysis of a hospital’s KPIs, including Case MixIndex (CMI), Coder and CDI Productivity, Denials and a host of other metrics. Data Labeling/Annotation Services: ezDI providesdata annotation services for text, audio, andimage. Prominent Honors ezDI has bagged a number of awards and accolades since its inception. It has been ranked #1 in the Semantic Evaluationof Clinical Data (SemEval) competition for the year 2015 and named as one of the top 100 highly innovative companies at TiECon 2014. It has also been featured in several popular publications. In 2016, after very careful vetting process, ezDI was chosen by one of the largest and renowned technology companies to become their partner to develop certain AI technologies for healthcare. ezDI has been working with their research team since then on various stealthprojects. What’s Next forezDI? In near term, ezDI claims to be well-positioned to become a significant player in the CDI, CAC, and Quality Measures spaces. It is also in discussion with the giant vendors to open some of its AI technology and tools to create a vibrantdeveloper community. The long-term goal of the company is to becomethe ‘Premier Healthcare IT Company’, with cost-effective solutions and customer obsession. ezDI believes that by staying true to its core values, it can achievethis. ezDI currently employs a customer-intimacy strategy. It works closely with its customers to understand their challenges inorder to create an exacting solution. The company has been investing heavily in Research & Development and hence is always operating on the most advanced technologiesavailable. In the long run, ezDI aims to become the global leaderin converting healthcare data intointelligence. ‘ ‘ We arepoised to empowerpeople ‘ to developinnovative solutions that enhance humanlife ‘ |December2018|27

30. TACTICSTO AUGMENT PATIENT FINANCIAL EXPERIENCE 28 |December 2018 |

31. Editor’sChoice It can be a leveraged to show transparency, clarity, fidelity, and flexibility of thefirm. Meet the Patients at their Door-Step To stay in the race, it is verynecessary to go digital. Make available digital payment tools for the patients, with which they can pay their bills sittingin the comforts of their home. In today’s day, maximum population owns a smartphone or a computer and has access to the internet. It is beneficial for the healthcare providers to acknowledge this fact and provide digital payment options to their patients. good clinicalexperience Aexperience always leavesa followed by a badbilling patient disappointed. Today, patients are bearing more and more financial responsibilities of their treatments and are very interested to know when, where, how they have to pay. With health issues already being their major problem, patients do not want to be stressed about their medical bills. It is necessary that the healthcare providers focus a little more on ‘PatientFinancial Experience’. Every billing statement that is sent to the clients can be used to create a positive brand image onthem. The world is going digital and what better than leveraging this toenhance the patient’s billingexperience? Healthcare providers, today, have several tools and methodologies at hand to implement this. Some traditional ways along with some modern techniques can help an organization strategize a perfect financial experience for its customers. Mentioned below are some tips forthe same. Educate thePatients Once the patients are aware of their financial responsibilities, theirmedical |December2018|29

32. bills come as no surprise to them. This also increases the predictability of the financial dues on the patient’s end. It is agood practice to educate the customers about their medical duties before the start of any treatment process. This helps them to choose between the available options and be prepared inadvance. Estimation at All thePoints-of-Care With a state-of-the-art, reliable system, a firm can generate accurate billing statements at every point in the treatmentprocess; from registration to service delivery to post-treatment care. This develops a sense of involvement in the patients and prevents the impending stress. All the staff members should have the access to the same information, so that whenever a patient enquires, he or she receives the sameanswer. One-to-OneCommunication To enhance the patient financial experience, it is important to communicate with them effectively. This can be done by leveraging technology to create a patient engagement platform on their preferred communication channels. The system should customize the messages separately for every patient, to provide a patient-centric experience. Implementation ofthis technique is said to increase patient payments by around25%. CustomizePackages How easy it would be if the patients could access information about the needed treatment and its billing statements online; more so, if they could select the packages that could fit their financial situation? This would make healthcare veryconvenient and burden-free for them. Additionally, the features of negotiation as well as customization can be added, to further ease the process and enhance the experience. Colleting the patient’s data can help the health system device a perfect package tailored to fit the patient’sneeds. Keep them updated in Real-Time The patient financial experience can be further made better by providing the patients with their billing statements inreal-time. This will develop in the patients a sense of loyalty and transparency in the services provided by the organization. ‘Price Transparency’ is valued today, more than ever. Having the latest data and updates about the billing statements will ensure faith of the patients in their healthcareprovider. Employ the RightStaff Once you put your feet in the patient’s shoes, the realization that the patient-facing roles cannot be entry level comes automatically. The billing aspects are as significant as clinical aspects for the patients and they expect likewise from the providers. The staff involved in patient engagement should be properly trained and efficient. All the members should have the access to the right and similar information, so that everyone can provide the same answers to the client’s questions. They should be well informed about every patient’s financial history, insurance coverage, payment process and channels, and the patient’sresponsibilities. Allow them to Rate theExperience A feedback always helps to find the loophole in the system or the place where the organization is lacking. It ensures continuous improvement. So, how can patients rate their experience? Focus groups and online feedback panels can cometo aid here. Using these, patients can talk about their financial experience with the company. Receiving feedbacks after every treatment process can significantly improve the health system as well as the quality ofservice. When it comes to the medical billing process, there is no one-size-fits-all strategy. Healthcare is moving towards providing more affordable and accessible services to the patients. Also, patients are bearing most of the financial burden. And in this landscape, the healthcare providers should pay more attention to their revenue cycle management and come up with ideasto revamp the financial experience they provide to their patients. Today, numerous tools and technologies are available to aid them in this. The catch is to leverage these efficiently to provide sophisticated, flexible, and compassionateservices. -By AishwaryaNawandhar 30 |December 2018 |

34. TODAY’S HOW ENVIRONMENTis RESHAPING the MEDICAL DEVICEINDUSTRY 32 |December 2018 |

35. Expert’sCorner JeffMongelli Founder &CEO |December2018|33

36. About theAuthor: Jeff Mongelli built and sold his finance company 17 years ago to GE Capital to enter the healthcare industry. As the Founder and CEO, Jeff built Acentec, Inc. into a national leader in improving the clinical and financial performance of healthcare organizations. He understands that achieving the promise of improved healthcare through aggregated data requires dedicated commitment to the protection and privacy of that information. Jeff is considered an industry expert in IT Technology & Security, HIPAA compliance, and is actively involved in the field of artificial intelligence. He is frequently quoted in the industry’s publications and is a featured speaker at national trade shows and Medical Association meetings. He’s a member of the FBI’sInfragard program and a collaborator in their Healthcare CyberSecurity Workgroup and also a member of Homeland Security’s InformationNetwork. Dnurse using two fingers on my uring a recent trip tothe to share with her the heart rate alerts I had received on my Apple Watchwhile essentially doing nothing. This type of information has been made available by the Internet of Things, or internet connected devices, both wearable and otherwise. That’s the positive side of technology’s impact onhealthcare. It’s not just our physician encounters that have changed. Medical devices have also seen great change. Notonly do our elderly have access to home health monitoring equipment, but virtually every medical device being manufactured is now eitherconnected directly to an internal network oronto the World Wide Web. These technological advancements have allowed for the flow of data into software systems that analyze, alert, and share that information with providers throughout the care chain. The result is leading to betterhealth outcomes and improved quality oflife for many ofus. Sadly, it’s not all good news. The connectivity of all these devices has created a treasure trove of opportunities for cyber criminals. The possibility of extorting someone for bitcoins or they’ll shut yourpacemaker off is not an unrealistic concern. In fact, a 2017 Ponemon Institute study found that 39% of medical device manufacturers reported attackers have taken control of theirdevices. Additionally, 38% of care delivery organizations said inappropriate therapy/treatment had been delivered to patients because of an insecure medical device. Imagine a hacker in Romania manipulating the medicine pump connected to your arm when you’re in the hospital – this istoday’s reality. doctor’s office, other thanthe wrist and a watch to take mypulse, everything else was completely different. From booking my appointment online, to completing much of the usual paperwork from home, things have changed. For the first time, I was able to provide an actual medical history, since I was home where that information is. When I arrived at the office, I checked in ona tablet and was told the wait would be less than 5 minutes. Once the doctor entered the exam room, she had already reviewed a thorough and accurate medical history and began firing off questions about the sorts of things that happen during an active lifestyle. Although my first encounter with this provider, she seemed toknow me like she’d been treating me for years. During the encounter, I wasable 34 |December 2018 |

37. What’s being done about it? Truthfully, not enough. Rather than pile on the device manufacturers themselves, let’s consider 3 stakeholders and where each carries a share of the burden. First, it’s the device manufacturers who’s brandsare on the line, so one would think they’re doing all they can to strengthen their final products. That may not be the case. The Ponemon study goes on to state most device manufacturers have yet to adopt more stringent software and device security protocols,resulting in production devices with vulnerable code. The urge to get to market as quickly as possible often supersedes adhering to the proper process of security and vulnerabilitytesting. Second, one must consider thesecurity of the facilities who house these devices, namely hospitals, other care facilities, and even our ownhomes. From a hackers perspective, medical devices are simply another node on a network, much like a computer or a printer. That means they’re as vulnerable as any other networked device. If medical devices are not being routinely patched and updated, whether manually or automatically, then they’re vulnerable to newthreats andexploits. Finally, the third culprit in our trio is the facilities who refuse to updatetheir devices. Believe it or not, there arestill medical devices in use today that are running Microsoft XP as their operating system. This OS became unsupported in April of 2014, which means for the past 4 plus years, any new Microsoft based attacks would find an open door to thosedevices. Again, to be fair, a significant reason these devices haven’t been upgradedis because the cost to small andrural facilities is prohibitive. Many of these smaller organizations, like solo providers, are struggling to stayabove water in our new healthcare environment. The thought ofspending $200,000 or more on a new X-Ray machine, for example, is beyond their reach and reason. This particularissue doesn't have a simplefix. What was left off the list? Many industry insidersgrew accustomed to blamingthe bureaucratic morass as their reason for not developing and pushing out updates to their devices. However, as far back as 2005 the FDA began making allowances for security related patches and updates and this yearagain issued an update to this policy with the intent to streamline theprocess. Frankly, we can’t accuse the FDAof standing in the way on thisissue. We also omitted the fact that few IoT devices communicate their data over encrypted channels. This includes medical devices. Citing the Ponemon study, only a third of device makers built encryption into their devices and few healthcare facilities were deploying it on their own IoTdevices. While the percentages have likely improved since the study was published, those devices, and the thousands produced before them, are still in use and will be in use for years to come. Lack of encryption of datain transit and data at rest violates a HIPAA recommendation and can be a source of fines from the Office for Civil Rights (OCR), so it should be implemented whereverpossible. What needs tochange? Due to these increasedvulnerabilities, a paradigm shift is required and it’sas significant as the technological advancements that led to them. The traditional way of contracting with a software development team to add the soft layer on top of a device is no longer valid. Gone are the days when an offshore software team can be hired, given a functional specification, and then be released once the project is completed. Now, medical device manufacturers need to bring software development in house and incorporate it into the design cycle as early as possible. Likewise, the firmware team needs to stay intact post development and work closely with the software team to coordinate patches andupdates on an ongoing basis. Needless to say, these teams aren’t cheap, nor is this talent easy to come by. As a result, it’s going to take some time for medical device manufacturers to get the right teams in place and to adjust their business models to account for the increased overhead theypresent. Like all things cybersecurity related, the manufacturers can do everything right, but a secure environment is as much dependent on the training of the workforce as the hardware itself. Even today, despite the security holes that exist in the bulk of the currently deployed medical devices, the greatest source of breaches originate at theuser level. Ultimately, the costs of this shift will be borne by the consumers through increased costs of care. We can hope that more vigilant cybersecurity efforts will leverage down the risks involved, but unfortunately this new business model is here to stay. | December 2018 |35

40. HEALTHCARE’S BIGBDAITGA Leapto W ith a growing population and demandfor “It is health that is thereal wealth and notpieces of gold andsilver” - MahatmaGandhi services, the healthcare industry is facing anew set of challenges. New diseases,frequent outbreaks, growing healthcare demand, carewith convenience, costs and more. With the advancements in science, technology, and medicine, it is imperative for the healthcare industry to take on these challenges using anew approach. Big Data and Analytics bring in an incredible solution to this problem. Big Data is already taking strides in different industries. The healthcare industry is warming up to it and trying to leverage its services. The primary function of Big Data in healthcare is to analyze the huge quantity of data available through different resources and improve operationalefficiency. To understand the relation between big data and healthcare, think about spring cleaning. While spring cleaning, one is bound to come across papers related to family’s health say, medical bills, prescriptions, tests, vaccinations and so on. So what does one do with these papers or data? Throwthem away? Or organize and study them for a better health-year ahead? Big Data lets one do the latter on a hugescale. These data sources in healthcare industry can be theclaims and cost data, data collected frompharmaceutical 38 |December 2018 |

41. EmergingTrends |December2018|39

42. researches, data from the clinics and data related to the patient’s behavior. Using Big Data we can better manage and analyze the data. Healthcare analytics will help the industry in reducing costs of treatment, predictoutbreaks, and avoid preventablediseases. DecodingData The key to implementing Big Data in healthcare is to filter the important information and discard the unwanted ones.It will also need feeding data from all possible sources, binding them and then breaking them downintomeaningful pieces. Once the industry is past the initial hiccups, the benefits it can reap are many. Some of the major benefits are listedbelow. Advanced Patient Care can be provided by using apatient’s medical records and his/her health habits. Data collected from the patient’s electronic health records regarding previous health issues, current medications, and health combined with data from wearable health gadgets can be used to provide better care andtreatment. Reduced Cost and Time by managing data and identifying cost incurring areas and reducing them whereverpossible. The processes and procedures taking more time and incurring more costs than they should be can be handled easily. Better Staffing according to the footfall trends can be done.A hospital never wants to be understaffed oroverstaffed. Gathering data to identify the admission and discharge rate over the past few years can give an insight into the general proceedings of the hospital in a day. Accordingly, more staff can be assigned during the bustling hours and reduced during the laid-backhours. Minimization of Error in medications and personalized care treatment can be achieved using the services of Big Data. Patient’s records can be analyzed along with the prescribed medicines and anything out of place can be flagged by the system utilizing Big Data. This will help prevent issues like wrong medication, drug abuse and grave drug interaction. Fraud Detection like medical abuse and insurance fraudcan be predicted and minimized well in time. A large set of data pertaining to claims history can be analyzed to findfraud patterns and prevent further such incidents. Possibledrug abuse cases can be similarly captured and curtailed by analyzing diagnosis, test, prescriptions, andfollow-ups. Real-time Monitoring of high-risk patients can avoid an emergency case. A patient’s vital stats can be constantly monitored and an alarm triggered, alerting theconcerned doctor, allowing the healthcare professionals to take appropriateaction. Optimal Reimbursement amount can be decided with help of Big Data. It can take into account the quality of services provided, the efficiency of treatment, and the patient’s response to the treatment, the claim process, and manysuch contributingfactors. Inventory Management in a hospital can be improved using Big Data Analytics. Based on previous inventory records, the analysis can predict the number of tools and suppliesthe hospital is going to need in the current year. This will save the hospital from over-stocking or under-stocking. It will also help in proper budgeting allowing the hospitals to allocate fundsfittingly. Predictive Analysis can be utilized to identify people, classes and areas more susceptible to certain diseases and health concerns. This will help in providing customizedand personalized services to individuals. Mass vaccinations, free public health check-ups and other preventive measures can be taken well in advance to prevent anoutbreak. Better Personal Health can be achieved by patients when they are well informed about their medical condition, their medicines, and their vital stats. Knowing about what they can and can’t do and how they are performing right now can be a great motivational factor for them to achievebetter health. Data is easily available, but need is to filter, organize, manage, re-arrange and make sense out of them. BigData can help the healthcare industry to do just what it needs right now and make it better An improved health care industry goes a long way in building a greatnation. - By SnehaSinha 40 |December 2018 |

44. IntuitMicro Offering State-of-the-art Software Solutions to Improve PatientCare SIntuitMicroTechnology, tarted in 2005 as avalue- Master’s degree inBusiness Administration. Prior to founding Intuit in 2005, Rajan has worked with Apple IMCin the Middle East for nine years. He has been the catalyst to the growthof the firm from a typical IT company to one of the top five healthcare IT companies in the region. He has zeal for technology and is focused on bringing enterprise solutions to the masses at an affordablecost. Dual Lines ofService The company has two divisions within Healthcare IT. One of these develops Simplex HIMES that helps clinics, diagnostic centers, and referral labs. Simplex HIMES also covers Patient Management, Medical Records, Decision Support Tools, LAB, Radiology, Pharmacy, Revenue Cycle, Document Management, Inventory, HR Payroll, andAnalytics. As a part of patient engagement, the company also has its own patient portal and mobileapp. The second division of IntuitMicro is for the third-partyproduct distribution where it has products like Rimage CD publisher, Rimage patient report publisher, RESMD 0FP, and RADSPA enterprisePACS. At Intuit, Clients ComeFirst There are three areas that differentiate Intuit from all its contemporaries. One is itssupport. It’s one of the best in theregion. Intuit Micro has automated systems, policy, and procedures in place to handle any kind of customer queries. Even then, it has made it a point to listen to its clients and work on improving the existing solutions.The company goes one step further in understanding the objectives of its customers instead of simply providing what they ask for or solving theirproblem. Another interesting practice at Intuit Micro is that once a company or an individual becomes its customer, they are treated as the part of an extended family. The firm works closely with them and helps them in technical and commercial solutions. This has made the company a preferred partner for its customers.In added distributioncompany, LLC has now grown into afull- blown empire. It is a healthcare IT solution provider and software developer in the Middle East. It aimed at creating intuitive, intelligent, and integratedsoftware for healthcare industry keepingthe patient care inmind. Headquartered in Dubai, today Intuit has expanded its business within the GCC region. Intuit Micro has also established a development office in Chennai and is very soon planning to open an office in KSA.Thecompany envisions to provide an exemplary ecosystem tohealthcareprofessionals and patients so that they can interact smoothly for a bettertomorrow. The Luminary LeadingIntuit Giri Rajan is the Founder andCEO of Intuit Micro. He has spent overten years developing solutions for the healthcare in the twenty-five years of his experience IT. He is an Electronics and Communication engineer with a Bachelor’s anda 42 |December 2018 |

45. GiriRajan Founder andCEO the last thirteen years of business, Intuit does not have a single customer who was left unsatisfied with thecompany’s solutions orsupport. To add to this, the company’s passionate about studying and adopting technologies and it also understands that the products are used as tools to treat patients. Therefore, itbuilds products with love and responsibility, making a huge difference in itsspace. Life at Intuit Intuit claims to have one of the most flexible and comfortable work atmospheres in Dubai as well as Chennai. It does not follow the system of hierarchy and has no attendance policy. Every individual at Intuit Micro has only one responsibility- ‘to take care of the customers’. Some of their developers play dual role of being HR manager. This helps them tounderstand how management decisions are made and can then further explain it to their peers. At Intuit, most of the decisionmaking or policies are automated with guiding principles. “We have only one rule -’There is no rule as long as the freedom is not exploited’. Our team enjoys the freedom of work and our customers are happy,” assertsRajan. Optimistic about a Bright Future Intuit Micro aspires to be the number one choice for HIS in Middle East. The trajectory of its growth is soaring higher every day, and this goal may not be far way. The company is introducing a lot of smart tools and working on AI to ease the burden on physicians and facilities to care for patients andrun the business profitably. It is focused on making these tools available to all its customers and will be releasing them without additional cost. Even for the customer bought the software few years back, the company will be providing all the updates and new features within the purchased modules free of cost, as long as they are under the firm’s maintenance. This approach is greatly admired by Intuit Micro’s customers aiding to the company’s current and futuregrowth. ‘ ‘ Withhumility, responsibility, great andlove ‘ we create softwarefor healthcare ‘ |December2018|43