The 10 Most Disruptive Franchises to Watch 2020

1. Vol 07 issue 04 2020 | |

4. Editor’s Desk T echnologies are getting advance every passing day and love them or hate them, these advancement in technologies are taking over the world of business by storm. Technology advancement is helping the business world in expanding quite fast despite the geographical boundary, language and culture. With lots of opportunities in business expansion is creating major franchising opportunities. Growing by Making Others’ Successful Now big or small organizations believe, tradition enables them to showcase their base principle, unity and diversity of their organization and its offering. And franchising opens a chance to show the world organization’s services, solutions and traditions in which the business based on. Franchise allows organizations to operate globally by authorizing the rights to third-party retailers or vendors who understand and believe in the organization’s work-culture and tradition. These rights allow them to use the franchise’s logo, name and business framework. Real growth encompasses others' success as well Franchises also give proven business mantra and opportunities to access and aligned with. Entrepreneurs are with extreme business potential and with an understanding of the business can use franchise as their success pillar because different businesses need different traits to succeed. In order to shed light on the novel approaches of the franchising organizations, Insights Success has curated a list of “The 10 Most Disruptive Franchises to Watch 2020” which are revolutionizing the business concepts and consumer standards.

5. Our Cover Story features FranServe Inc., a franchise consulting and expansion organization is connecting entrepreneurs to franchise opportunities, introducing franchisors to qualified people, and training the industry’s most knowledgeable franchise consultants. As a full-service franchise consulting and expansion firm, the business model is based on the success of others, the company asserts “we grow only if they grow”. It helps entrepreneurs, explores franchisors grow their brands and expand nationally and internationally; and the company helps people become FranServe Franchise Consultants, a very rewarding path that, by helping other people’s dreams come true, turns into a dream career itself. It has both a Code of Ethics and a set of Core Values that guide its explosive growth to be socially responsible and purpose driven. Rohit Chaturvedi Also, make sure to flip through the articles, written by our in-house editorial team as well as CXO standpoints by notable industry personalities to have a brief taste of the sector. Let’s start reading!

6. FranServe Inc. A Bridge to Connect Franchisor to Franchisee CONTENTS 08 Cover Story

7. 16 Growler USA Staying True to the Brew! CONTENTS 22 Payroll Vault Franchising LLC Re-Defining Disruption in the Payroll Industry’s Landscape 26 Schnitz Providing Australians the Benchmark in Schnitzels Articles 34 Zen Massage Reinventing the Retail Massage Business Model ® 18 Franchise Ecosystem Is Franchise A Profitable Stroke Of Business? 32 Editor’s Perspective 5 Intriguing mantras to nurture a Robust bonding with employees

9. Editor-in-Chief Pooja M. Bansal Executive Editor Rohit Chaturvedi Assistant Editors Jenny Fernandes Bhushan Ghate Managing Editor Anish Miller Co-designer Visualizer David King Art & Design Director Amol Kamble Associate Designer Kushagra Gupta Asha Bange Senior Sales Manager Business Development Manager Andy Mitter Kshitij S Sales Executives Daniel, Ethan, Vishnu Vardan Marketing Manager John Matthew Business Development Executives Technical Head Jacob Smile Anish, Joe, Alan, Omkar Digital Marketing Manager Marry D'Souza Technical Specialist Aditya Research Analyst Frank Adams SME-SMO Executive Prashant Chevale Database Management Stella Andrew Technology Consultant David Stokes Circulation Manager Robert Brown sales@insightssuccess.com July, 2020 Follow us on : www.facebook.com/insightssuccess/ We are also available on : www.twitter.com/insightssuccess Copyright © 2020 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success.

10. A Bridge to Connect Franchisor to Franchisee FranServe Inc. FranServe, Inc. helps others achieve their dreams of business ownership through franchising. “

11. Alesia Visconti CEO & President FranServe Inc.

12. The 1 Most Disruptive Franchises to Watch 2020 E incredible option for entrepreneurs and emerging business owners who want to learn how to start and operate a business effectively. To help emerging entrepreneurs to achieve their dreams, FranServe Inc., a franchise consulting and expansion organization, is connecting entrepreneurs to franchise opportunities, introducing franchisors to qualified people, and training the industry’s most knowledgeable franchise consultants. ntrepreneurs looking to own a business have a hard time deciding which business offers more reliability and profit than another. Franchise ownership is an franchisors grow their brands and expand nationally and internationally; and we help people become FranServe Franchise Consultants, a very rewarding path that, by helping other people’s dreams come true, turns into a dream career itself. We have both a Code of Ethics and a set of Core Values that guide our explosive growth to be socially responsible and purpose driven. Could you throw some light on FranServe’s mission and vision statement? FranServe’s Core Values are as follows: Integrity is everything. Grow or die. Teamwork gets results. Our Core Values are the basis upon which we plan our tactics, implement decisions, and interact with others. They define our company’s culture, and in the famous words of Peter Drucker, “Culture eats strategy for breakfast.” Our Core Values reflect what is important to our organization and its members. Below are highlights of the interview conducted between FranServe Inc. and Insights Success: Describe your company and its cutting-edge services which address all the needs of your customers. As the largest franchise consulting and expansion organization in the world, we connect entrepreneurs to franchise opportunities, introduce franchisors to qualified people and help brands expand. We also onboard, train, and develop the industry’s most knowledgeable franchise consultants to make it all happen. Our culture, technology, reach and scale are helping us revolutionize the industry! Give a detailed description of the featured person’s influence over the company and the industry. Alesia Visconti has 20 years of experience as a CEO and President, taking companies to the next level, both domestically and internationally. An author, professional How do your services differ from the other companies’ offerings? As a full-service franchise consulting and expansion firm, our business model is based on the success of others -- we grow only if they grow. We help entrepreneurs explore and navigate the process of franchise ownership; we help

13. speaker, and entrepreneur, she drives FranServe’s innovative programs and sets the tone for its unique culture. Her vast experience in orchestrating innovative programs and leveraging partnership relations is the perfect foundation to further expand FranServe. Highly committed and active in the franchise industry, Alesia Visconti serves on the International Franchise Association’s (IFA) VetFran Committee as well as their Membership Committee. As CEO & President of FranServe, she never loses sight of her mission: to help others achieve their dreams of business ownership through franchising, and to train and support the industry’s best franchise consultants. Describe in detail about the work culture and the values that drive your company. At FranServe, everything we do depends on the relationships we form with each other, our clients, our franchisors and our partners. People love working with us and we love working together – because we’re each focused, decisive, and fun! FranServe strongly believes in giving back and we are socially responsible. Our purpose is to change lives by helping people become franchise owners and help their dreams of business ownership come true. We also share our success by continually donating to extraordinary causes that help others. We walk the walk, not just talk the talk. Recent donations include VetFran, Wildlife Information and Rescue, Freedom Service Dogs of America, and the Susan G. Komen Breast Cancer Awareness Foundation. Our strategy, culture, and interactions are all centered on our set of core values. What marketing activities do you implement to reach out to your potential customers? We are passionate about helping others achieve their dream of business ownership through franchising, and Alesia Visconti -- an industry leader -- educates the public on the franchise model as well as current and future

14. business trends. An author and professional speaker, she is also highly active on social media. She shares her insights and wisdom freely to a plethora of followers. Through our sister company, Franchise Dictionary Magazine, the reach is extended even more. Over 250,000 monthly readers interested in franchising receive information about franchise brands, franchise consulting as a career, and both legal and funding insights. What technologies are you leveraging to make your services resourceful? Proprietary technology used by our FranServe franchise consultants aids in fostering the growth and success for both our franchise brands and our franchise consultants. Use of Artificial Intelligence also greatly enhances systems, streamlining operations and increasing productivity. What are your company’s future aspirations? What strategies are you undertaking to achieve those goals? FranServe had a record year in 2019 and we are on track to beat that for 2020. Helping more people’s dreams come true is really our goal. Career bliss is critical and FranServe is dedicated to helping others become business owners and enjoy a true work/life balance. FranServe franchise consultants also have a great deal of flexibility in their daily schedule and feel part of a winning team. Having fun being part of one’s work life is necessary in today’s world, and we practice what we preach! Our company’s annual conference is in Disney World, Florida, the “happiest place on earth!” What People are Saying “FASTSIGNS is thrilled to be working with FRANSERVE. The team, and many resources they offer Franchisor partners, are unrivalled! The consultants are well educated and some of the best in the business, all focused on growing their business and our business together! We could not be more thrilled to be a partner with Franserve and see the continued improvement in our relationship and value as a great benefit of the Franserve network! Thank you Franserve, Team!” —Mark L. Jameson, Executive Vice President, FASTSIGNS International “Every single day I am thankful for FranServe and the FranServe Family. Never in my wildest dreams would I have imagined how personally, professionally and finan- cially fulfilling my decision to join this organization would be. Honored to be a part of this amazing organization!” —Julie Goldberg, franchise consultant

15. Cover Story “The FRANSERVE Team have always exceeded our expectations. They go above and beyond to provide support, value and help. But most of all, we love the culture and spirit of the FranServe Family. They are a First-Class organization driven by exceptional ethics and operating with the highest level of integrity.” —Kelly Krueger, Senior Consultant – Tenet Financial Group “I really cannot say enough good things about the FRANSERVE consultants. They have been absolutely incredible. Very proactive in providing suggestions and ideas to us that we can use for both of our brands. What a great group to work with!” —Timothy L. Holadia, Di-rector of Franchise Develop- ment – Buzz Franchise Brands “Since joining FranServe, our business continues to thrive every year. This company is the industry leader with their consultant training and their relationship with franchisors. They also continue to improve their processes, so that the consultants can effectively help our clients make the best selections for their future. Finally, the leadership team is the best! I am very proud to be partnered with this outstand- ing organization.” —Sue Bennett, franchise consultant “FirstLight Home Care has been working for years with many different consultant groups and FranServe is by far the best to work with. The consultants are great to work with and very responsive. In addition, the FranServe annual conference is the best one I have ever attended. It is obvious that Alesia cares very much about the consultant’s success!! ~ Larry France, Director of Franchise Development” —FirstLight Home Care “Being introduced to the FranServe opportunity is one that I’ll be forever grateful. I carve my own path, make my own hours and decisions, create my own successes. The bonus is the network of amazing colleagues and the mutual support we share. Every day I make positive changes in people’s lives and my own! I’m emotionally, professionally and financially rewarded and feel very blessed to be part of such a caring community of professionals.” —Diana Capirano, franchise consultant For more information on FranServe, please visit https://franserve.com

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18. E whether it’s a small or a big one and ‘Beer’ is the most favorite and common one among all. After such events, growlers of the beers get refilled which is a common process for the breweries and brewpubs all across the USA. But, Growler USA has been established aiming to take an existing growler refill station and make it a national American craft beer pub for all consumer. Describe your company and its cutting-edge franchise services which address all the needs of your customers. We built Growler USA from the ground level to a technology-based franchise. Our systems allow us to track every sale, of every item, in every location. This technology allows us to determine quickly, items are being sold – or not; which beer styles are becoming more, or less popular. All of our food menu items have been created by a five-star chef to deliver the finest food quality to our customers. Online technology provides instant access for all of our franchisees to training videos, menu builds, marketing materials, operating forms and much more. veryone have their own way to take out time in order to be relaxed after a busy work schedule. Drinks even remain a usual part at a party In an interview with Insights Success, Dave Shaw, the Founding Partner at Growler USA sheds a light on the remarkable benefits of the unique platform and also recalls the interesting story behind the inception of the organization. How does your services differ from the other companies’ offerings? Growler USA is unique. There are other similar concepts out there. But, no other place offers the feel of the small neighborhood pub, yet still has up to 100 taps of beer like Growler USA. We are very close with the craft beer brewers. Since we do not brew our own beer and do actively promote local brewers in all of our areas, we are very connected with the local craft beer scene. Also, beer cooler is very special. It has a number of very unique design components which insure that the beer delivered to our guest is the highest quality it can be. No other restaurant has this high quality beer delivery system. Furthermore, a typical “tap room” does not a have the high quality food that our scratch kitchen offers. The combination of these things makes Growler USA very special and very popular wherever we are located. Below are the highlights, let’s have a look: What led to the inception of the company? Candidly, it was very simple. A group of friends and I were looking for a new business opportunity. We all had a strong franchise background and were looking for something that was “bricks and mortar” – i.e. did not have competition from the internet, an established industry with, preferably, a high growth segment, high gross profit and, finally, was fun. The concept of Growler USA fit all of those parameters beautifully. Ÿ Ÿ Ÿ Ÿ www.insightssuccess.com 16 | JULY 2020

19. The 1 Most Disruptive Franchises to Watch 2020 “ Could you throw some light on Growler USA mission and vision statement? Our vision statement was crafted by our franchisees at our gathering in 2017. It is “To be America’s favorite local gathering place for a craft food and drink experience”. every neighbourhood all across the country. As industry leading and progressive management move, we have recently contracted with one of the best franchise restaurant management firms in the country to bring the highest level of professionalism available to our franchisees. Give a detailed description of the featured person’s influence over the company and the industry. Dave Shaw is the main founding partner of Growler USA. He has been the primary driving force for the sales and marketing and fast growth of the Growler USA franchises across the country. Give us a few testimonials of your clients that accurately highlight your company’s position in the market. Our online reviews say it all: “I love this place! It’s comfortable, fun and has great food!” What marketing activities do you implement to reach out to your potential customers? Growler USA concentrates heavily on local marketing efforts. With a combination of social media and active involvement in the local community events and causes, we strive to become that community’s favorite gathering place. “This place is great! I can actually have a conversation with my friends and have more beers to choose from than I could ever imagine!” “Growler USA is the “Cheers Bar” that everyone wants to find!” What are your company’s future aspirations? What strategies are you undertaking to achieve those goals? We believe that a Growler USA can be popular in almost www.insightssuccess.com JULY 2020 | 17

20. T implications and stimulated them into becoming a global brand. Yet, many organizations are striving to attain the full benefits of being a globally recognized brand. To stretch out confinements, various organizations often offer franchise licenses to franchise owners in potentially profitable regions for acquiring a better customer approach. Instead of starting from a scratch, an individual can purchase a franchise and start with a proven business model that has a more probability of achieving success. echnology, technique—name it, the world has bestowed some remarkably adaptive With adequate management and guidance, one can easily flourish in the business world. Franchise business strikes down certain hardships and struggles that might be faced in the start-ups. Choosing franchise www.insightssuccess.com 18 | JULY 2020

21. Franchise Ecosystem businesses over a start-up could prove as a better idea, as it has more fruitful benefits that of any initial-staged businesses. one to adapt and make appropriate business decisions. Besides, a strong support system is often a necessity rather than a want. It supports an individual in maintaining balance between both independent ideologies and the brand’s business modules. The support mostly includes the vast knowledge about the franchise and an expertise outlook on products. With such system, many new business personalities can perpetually sustain in the massive markets. Less risk factor and Higher Success Rate One of the primary concern factor and the misconception in franchise business lies within the limitation of autonomy. Unlike individual enterprises, a franchise business might be facing some problems regarding receiving a full scale autonomy which can be overruled thereafter. It requires compassion over choosing a franchise which is more suitable with a purchaser’s business ethics. This reduces the risk of being dominated by franchisors and other investor entities and helps in drafting own rules to follow on. An Established Open System Unlike any start-ups, a franchise business allows an individual to carry out the operation directly from the established foundation. From brand cultivation and marketing to future plans and customer base, a new franchise owner is blessed with almost everything. An outlet of a franchise ensures the idea of following the similar business modules and operational methods can be more effective. And, implementing some new tweaks in such absolute aspects makes the task easier for a distributor. Though a franchise comes with a well- established platform, it does require consistent efforts on bringing the organization upwards. According to various reports and facts, it has been also stated that the success rate of franchise business is quite higher than an independent entrepreneurial venture. As franchisees operate under a systematic business model, they get an indirect training in marketing as well as staff handling. With a large-scale marketing, the franchisees can promptly attain more customer attraction resulting into a higher growth rate. In addition, it also allows professionals to overview the business reports and key performance indicators which aid www.insightssuccess.com JULY 2020 | 19

22. How Franchise Business works? Quite a few requirements are needed to be fulfilled by a prospective franchisee owner in order to get qualified for licensing the brand’s name. The qualification requirements significantly vary from one franchisor to other. It often includes maintaining a higher net worth and a good credit score for a larger initial investment. In addition, a franchisee must be having another source of income also an industry/management experience for guiding business effectively. Subsequently considering all the factors, the franchisor determines whether the prospective owner is worthy enough to be qualified for the business or not. A Franchise agreement includes certain sets of terms which are required to be followed by the franchisees. After being qualified, an individual signs an agreement where he/she has to pay a franchise-fee in order to acquire the license to use the brands name and its business processes. Simultaneously, the franchisor assists franchisees with allocation, supplier connections, store- management and staff training. However, it also bestows various facets like specific tested operating system, with creative marketing strategies. Instant Customer Access Customer engagement is one of the most crucial and difficult processes in a business to bear. To gain more number of customers, an organization has to invest their time and efforts on processing various marketing aspects. In case of franchise business, the odds are quite similar but with fewer efforts. As most of franchise brands have a national or a global recognition, franchisees are required to contribute into a “marketing budget” through which the parent companies could process out an extensive promotion campaigns. Meanwhile, franchisee can also start an independent campaign in order to gain instant customer engagement. Below are some methods through which franchisees can uplift the business, independently. Focusing on target audiences—instead of exaggerating over customer approaches, one can narrow down the target audiences to highly qualified prospects. It allows business owners to concentrate and come up with best prospects to deliver. Return-policy—being the most traditional and effective way to attract customers, utilizing return-policies in franchise business will aid the franchisees to get better customer approach. Providing something in return and offering various schemes helps in creating an adverse marketing network. Initially, the opportunities of implanting reinvention in franchise business are narrowed down as the focus of a franchiser is on delivering a consistent experience across all the locations. A multiple franchised locations, a franchisee can easily attain increased purchasing power. Also, Franchise business allows business persons to be flexible to try new products or services in order to test in the real-time market scenario. Thus by considering above aspects, it can be concluded that the franchise business is most secure and best option to invest in. www.insightssuccess.com 20 | JULY 2020

24. O delays. Payroll stirs every aspect of a small business from the morale of employees to the financial stability of the company. ne of the relevant tasks when managing a small business is completing payroll. Employees need to be able to rely on being paid consistently without and a hassle-free experience. With customized transparent services, no annual contracts, a local presence for the business owner to directly know their Payroll specialist, the company experienced tremendous growth and has become a nationally trusted brand. Overhaul Approach Payroll ranks in the top 3 most outsourced business services by business owners. Globally, small businesses account for over 90% of the market. Sean seized this opportunity and started providing services to support the small business owners. Currently, Payroll Vault’s niche demographic is companies with 1-25 employees. Many of these businesses work on a do-it-yourself basis. Industry data shows that DIY business owners end up spending 18% more on their payroll than if they were to outsource it. By outsourcing, they can also reduce their risk for non-compliance expenses dramatically. Though the market is filled with many payroll solutions providers, Payroll Vault Franchising LLC stands in the lead amidst this bustling industry. They fully manage the compliance-driven payroll tasks to better enable you to focus on managing your workforce and strengthening key community relationships. Sean Manning, the CPA/CFE/CEO/Founder, has exceeded the conventional standards of the accounting industry and inspired entrepreneurs nationwide. Sean has mastered superlative client relationship management and strategic marketing which has helped his company grow remarkably. Revered by his peers as a “thought-leader”, he is sought after to speak and invigorate the industry with his out-of-the-box ideas. Sean is a master of managing and leading people. He doesn’t hire people for jobs in his companies, he offers them careers and has created an unparalleled culture to inspire his team and the clients they work with, all leading to growth and success for everyone on every level. Out of the Ordinary Payroll differs from its competition because it provides a one-to-one client approach. Locally known for its unmatched client services, the company has expanded its reach toward a national footprint. Payroll Vault understands that time is of the essence when operating and managing a small business. The goal of the company is for each business owner to have the opportunity to work on their business and not in their business. The client retention rate of 97% is unmatched in the industry. Additionally, clients are also able to take advantage of workforce management solutions, timekeeping, scheduling, human resources, pay- as-you-go workers compensation, background checks, labor poster, pay cards, 401K, and other ancillary services that helps business owners to manage their business, employees, and ensure compliance. Starting from Scratch When Sean was managing his accounting firm, he came to the realization that he could better manage payroll for his clients other than operating it through his firm, as it was inefficient. Looking at the fierce competition back then, he knew he could give a higher level of personalized service. In 2008, he decided to launch Payroll Vault as a new organization, to provide clients with more efficient services www.insightssuccess.com 22 | JULY 2020

25. The 1 Most Disruptive Franchises to Watch 2020 “ A Far-sighted Undertaking Payroll Vault Franchise LLC is a unique and experienced organization that is determined to help educate and support its franchise owners that chose to be a part of this great organization by sharing best practices relating to the payroll service industry. Forthcoming Yearnings Besides ruling the universe of payroll services, Payroll Vault looks forward to massive growth with its brand and client count. With the recent slew of awards, accolades, and press, the company is certainly on the map in franchising. Payroll Vault is a unique franchise concept and has a service offering that transcends all industries that have employees. Supporting the franchisees in their pursuit to success is paramount. Mission: “Our commitment as a payroll and workforce management leader is to stay Locally Owned and Client- Focused to help strengthen our communities, advance our Clients’ businesses and excite their employees under our nationally recognized and supported Payroll Vault brand.” Testimonials “Payroll Vault is a streamlined, easy access and a user- friendly solution for my business. I don’t lose sleep anymore worrying if my taxes are paid or if I've done the correct withholding for my employees.” Vision: “Payroll Vault’s vision is to be the most recognizable payroll outsourcing company with the highest customer satisfaction.” Technological Anchorage Payroll Vault has partnered with Thomson Reuters, a leading provider of business payroll software systems, to provide technologies required for start-to-finish payroll processing. The alignment with Thomson Reuters ensures Payroll Vault has one of the best software solutions available for their clients with secure and world-class data storage. All the franchise offices use client relationship management software to track client and lead data, reporting, KPIs, support information, and training library, and the software has an intranet system so franchisees can communicate and support each other. Allison Choate, Owner The Joint BBQ, Wings & More Eddyville, KY “I am impressed with the community support given day-to- day among not only the Payroll Vault home office but the Franchisees as a whole. The mutual respect and availability of support in the Payroll Vault community is outstanding.” Sean Pettit, Owner Payroll Vault San Antonio, TX www.insightssuccess.com JULY 2020 | 23

28. Schnitz Providing Australians The Benchmark in Schnitzels T also describes its necessity to satisfy the soul. With consumers more interested and curious about the variety of food they eat, taste plays a crucial part in this ever-increasing curiosity. People’s taste in food also diversifies with the geographical area, regional culture and the availability of ingredients. he statement “food is for life”, while often referring to the notion of food to keep us alive, specialising in hand-crumbed, pan- fried schnitzel dishes. A privately-owned Australian company, Schnitz is run by the Dyduk family. Roman Dyduk has been designing, building and operating successful hospitality venues, including Schnitz, for more than 40 years, with his sons Andrew and Tom Dyduk joining him in 2007. Armed with feedback and demand from their loyal customer base, the Dyduk family established two specialist schnitzel cafes in Melbourne’s CBD, branded Schnitz. In 2009, they opened what is now known as Schnitz’s no. 1 restaurant, a hole-in- Australia is rapidly becoming the food diversity nation of the world, having many different food options with mouth-watering tastes and flavours. Schnitz is an Australian, fast-casual restaurant and franchise network, Schnitz is dedicated to providing Australians the benchmark in schnitzel making; combining culinary tradition with modern methods, fresh ingredients and a commitment to make every schnitzel to order. www.insightssuccess.com 26 | JULY 2020

29. The 1 Most Disruptive Franchises to Watch 2020 Andrew Dyduk Co-founder & Managing Director Schnitz www.insightssuccess.com JULY 2020 | 27

30. Bringing Taste from Home When Roman Dyduk migrated to Australia from Poland in 1970, he quickly realised how hard it was to find a schnitzel that reminded him of home. Schnitzel making for him was a true art-form, with his passion and dedication for satisfying his customers ultimately leading to the creation of Schnitz. Specialising in traditional, pan-cooked schnitzels, the menu at Schnitz is dedicated to mixing the age-old culinary tradition with a modern Australian twist. With chicken, beef, pork and a new vegan schnitzel, Schnitz offers a variety of wraps, rolls, salads and plated meal options, plus sides. Customers can select their own schnitzel crumb to personalise their meals, with the menu also offering vegan and gluten free options. Schnitz is dedicated to creating dining experiences to suit all tastes and dietary requirements, empowering its customers to customise their meals. A Dedicated Administrator Andrew Dyduk, Co-Founder and Managing Director of Schnitz, stepped into his role after many years’ involvement in the development of the Schnitz network, helping to build it up to where it is today. Within his day-to-day role, Andrew focuses on the international development of the Schnitz brand, having previously led a team responsible for selecting the best franchise partners, researching and selecting suitable sites, designing and building the stores, marketing and working with franchise partners and store managers to grow their businesses. Prior to starting at Schnitz alongside his father and brother, Andrew ran a successful technology company in Melbourne, which he also co-founded. Eventually leaving that role, Andrew jumped into Schnitz with his brother and father, collectively making the decision to remortgage the family home to get the business off the ground. the-wall store in Richmond, Victoria. A Hawthorn store soon followed in 2010, with Melbourne Central in 2011 and Elizabeth Street, Chadstone, Knox, Doncaster and Southland in 2012, before phenomenal growth across Victoria and the rest of Australia. Schnitz’s first interstate restaurant opened in Liverpool, NSW in 2014, with the first Queensland and ACT restaurants following in 2015, the first Western Australian restaurant in 2017 and the very first South Australian restaurant opening in October 2018. Committed to Quality At Schnitz the team is focused on and dedicated to its people, with a strong passion for creating the perfect schnitzel with every order. With over 70 stores nationwide, its expansion in Australia has created more than 1,500 jobs across both franchise and company owned restaurants and has seen 11 in-store recruits transition into positions at Schnitz’s head office; an exciting result for the business. Today, there are more than 70 Schnitz company-owned and franchise restaurants across the country. The company has turned schnitzel making into an art-form and con_nues to make the perfect schnitzel to the exact recipe that was taught to Roman by his mother many years ago. www.insightssuccess.com 28 | JULY 2020

31. Only working with franchise partners who believe in the brand and the quality of food, Schnitz is keeping true to the Dyduk’s family-oriented approach to business. The proof is in the pudding, with more than 10 franchise partners operating multiple restaurants, highlighting the growth opportunities created by Schnitz. Global Approach To deliver higher customer centric offerings, Schnitz has its ears to the ground on what customers are really wanting from their dining experience and the much loved schnitzel. The company will continue to solidify its national footprint and gain more awareness amongst the desired audience, scoping for international expansion. The Schnitz name is trademarked in over 60 countries worldwide. www.insightssuccess.com JULY 2020 | 29

34. E 5 INTRIGUING Recognize Your Employees Efforts Every employee works for almost 1/3 of the day time in achieving company’s objective. Employees work for hours and get paid as well for their labour. But isn’t it would be great if the top performing employees get immediate recognition from their supervisor. Study shows that, when managers provide appreciation/bonus/incentives to the top performing employees, it does not only create a special bond amongst the employees and the management but also increases the probability of longer association of employees with the company. Doing such things also boost up employees confidence and morale towards work that ultimately benefits the company at large. rd Spread your Values through Interactive Sessions Many people love gaming. There are people who are almost mad about gaming and can do whatever it takes to excel in this form of fun activity. But it is not easy to excel in gaming, gamers have to first understand all the nitty-gritty associated with their favourite game including rules, different stages, rewards, difficulty levels, bonanza price amongst others. After taking cognizance of such things and practising religiously; a gamer really transform into an expert. On contrary to this, when it comes to employees in any mployees, management, and the customers are the three most vital and integral part of every business operation. Often every company focuses heavily on the third aspect i.e. the customers, justifiably correct as well as it is the ultimate source of revenue generation through which a company runs and flourish. But it is also equally important to focus on the first aspect with equal force - that is the employees- which create the value for the organization. Companies hire people, train them and try to retain them as long as possible, but not always an organization and especially managers do the things which increase the employee engagement with the organization. Here we enlisted few time-tested mantras that can help any manager to improve employees’ longevity with the organization. www.insightssuccess.com 32 | JULY 2020

35. Editor’s Perspective organization, performance and ethical behaviour decides their future in the organization. Unfortunately, when things do not go well, managers left with no option but to take some strict action against the employee which many times create strain in the relationship. employee, it does not only open a friendlier pool between you and the employee but also help you understand his/her motivations, likings, dis likings and other vital things that are required to understand your employees better. Ultimately, it assists a manager to carry out business operation by focusing on company’s objectives with ease. This type of bonding also nurtures a working relationship that can open the channels of communication so that when your employees have a good idea, they feel free to reach you out. This way you can be the employees’ boss with keeping employees’ trust and love at the core. To avoid such things, it is must to brief about company’s policies, business objectives and values in advance so that each employee exactly knows what transformation he/she needs to does in order to sync with the company’s culture. Now it is also important to preach such things by taking seminar/induction and other, so that new hires can understands the importance of it. Without face-to-face interaction, transferring the core value is almost impossible. Therefore, it would be great to schedule brief meetings/seminars/informal interactive sessions which can keep the employees in sync with the company’s core culture and assist them to work on their weak areas. Doing such thing always avoid a confronting situation at workplace and ultimately strengthen bond between employees and management. Take Interest in Your Employees Nurture an Environment based on Mutual Respect How you talk to your employees? How you behave with them? How seriously you resolve their grievances? How much space are you providing them to grow into their career? These are some of the hard-hitting questions that every manager has to take seriously. No matter how competent a manager is, if you won’t create an atmosphere of mutual respect, chances of losing your grip on the team remain high. Moreover, if managers find themselves pounding on the desk and engaging in intimidation tactics, good chances are there that they can lose respect among their employees. But if the managers create a positive workplace environment based on shared respect, then it will only lead towards growing your authority that too with affectionate bonding with the employees. Discipline is ‘Must’ What a particular employee likes? Where he/she graduated from? Who are its family members? What fun activity he/she likes in leisure time? What annoys a particular employee at workplace? Answers to such things can only be found in the minds of an employee’s close ones. If as a manager, you take an active and ethical interest in an Being friendly is a good thing. It resolves many problems. In-fact, sometimes it solves the problem before it arises and thus every manager should have this quality to create a bond. But sometimes your friendly demeanour at workplace gets exploited by some employees. Occasionally, some employees can’t separate the friendly boss from the friend and switch gears frequently between work-fun mode. If you find an employee that is becoming overly familiar, joking, or disrespecting someone, this is right time to show your authority and keep the work-place discipline under control. Doing this can help maintaining discipline without even offending someone. Although, the list is endless but these techniques surely do wonders for managers and organizations if followed consistently and stringently and help them achieve the desired goal of employee retention for long. www.insightssuccess.com JULY 2020 | 33

36. ® M people’s lives. Consumers and the medical community alike are embracing massage as part of a comprehensive wellness journey; it is also increasingly a part of health care plans. The Zen Massage® franchise system is growing by capitalizing on these trends. anaging health conditions and enhancing wellness are growing priorities in He is a veteran of nearly 25 years in the franchise field as an executive and as a franchisee, including 14 years with TCBY and serving as COO of Just Fresh Restaurants. Keith Larson, VP of Consumer and Franchise Marketing, was a long-time veteran of McDonald’s Restaurants in both marketing and franchising/operations. strong location performance, and system expansion. Larson joined in 2014 and began retooling Zen marketing. Key Learnings The key thing that Zen Massage has learned is to view the industry from the customer point of view, first and foremost, and to view its business from the standpoint of, “What does it take for a franchisee to succeed?” Randall joined Zen Massage as consulting CEO in 2008 and acquired the system in 2010. The past few years have been spent preparing all aspects of the Zen Massage system for its current Zen Massage is a successful system with locations in six states. It is poised for growth nationwide, particularly the Southeast. It offers competitive advantages that both consumers and franchisees prefer. For consumers, it offers professional massage therapy and skin care services in a comfortable environment at everyday low prices with no contracts or membership fees. To franchisees, it offers a simple, proven business system at lower costs and fees. Offerings to Franchisees Zen Massage® offers the following to prospective franchisees: Ÿ Comprehensive classroom and on- the-job training before their center opens. Ÿ Side-by-side help when one does open. Ÿ Guidance in recruiting Licensed Massage Therapists, hiring and training administrative personnel, and team building. Ÿ Zen Massage’s proprietary, comprehensive, regularly updated Site Selection, Training/Operations, Location Opening, and Marketing/Advertising Manuals. Ÿ Help selecting the best location for their Zen Massage business, and assistance in design and build-out of their location. Ÿ Timeline driven store opening manual Ÿ Ongoing consultation with the company’s Franchisee Support Team Ÿ Internet and technology support Ÿ Visits from Field Support Consumer- friendly Offerings Zen Massage has reinvented the retail massage business model. According to the company’s research, consumers hate contracts and membership fees like they hate cell phone and cable TV contracts and fees. Zen is structured to not lay those hassles on consumers. This is a main reason its customers choose Zen Massage. A Franchise Business Veteran Randall Scribner, CEO believes a franchisor’s success comes from building strong, successful franchisees. www.insightssuccess.com 34 | JULY 2020

37. The 1 Most Disruptive Franchises to Watch 2020 Ÿ Representatives Ÿ Custom built Zen Massage branded website (including mobile) personalized to their location and services. Includes dedicated portal for franchisee resources. Ÿ Business system software specifically written to assist them in running their Zen Massage business efficiently and profitably. Ÿ Leadership and resources in marketing their Zen Massage business, from Grand Opening to on-going promotional efforts – including social media and internet marketing direction and content. Ÿ Specially negotiated discounts from vendors including its national Zen Massage contract with Dermalogica tm. Poised for Growth There’s a Japanese saying Keith Larson learned during his tenure in McDonald’s: “To go fast, you must first go slow.” He says Randall inherently knew this, and spent several years after acquiring the company fine-tuning operations and reshaping it as a franchise system. When Larson joined Zen Massage, he took that approach to get its marketing positioned right. In the last three years, the company has reached the place where it is really poised for growth - and it’s happening. Recently, it has welcomed four new franchisees to its system and is about to open a fifth new location. (Zen’s16th). Ensuring Customer Satisfaction “At 59.99...without the membership and great hours that can accommodate mostly any schedule, it is unbeatable.” - Court G. Charlotte NC “Great new massage place, no more monthly contracts. Bri was my massage therapist and she was great on relieving my tightened neck muscles” – Kimberly P. Henderson, NV “I go to Zen Massage several times a year the massages are always great and the prices are wonderful, unlike other chains they have no contracts/memberships so there is no awkward/annoying sales pitch to join.”- Tamar R. Boca Raton, FL Keith Larson Partner & VP of Marketing www.insightssuccess.com JULY 2020 | 35