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How SEO has evolved over time

The main strategy that most digital marketing company employed regarding search engine optimization was to identify the keywords that were most relevant to the business or the website, keyword that has the most traffic, and those that weren’t much competitive. What generally happened was, you would come up with five to ten keywords that would work as your golden keywords and drive a majority of traffic to your website. Nowadays, when someone comes and says that they need to be on no. 1 spot in search engine result for so and so keyword, it can be considered that they are stuck in a paradigm.

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How SEO has evolved over time

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  1. How SEO Has Evolved Over Time

  2. Earlier, the main strategy that most digital marketing company employed regarding search engine optimization was to identify the keywords that were most relevant to the business or the website, keyword that has the most traffic, and those that weren’t much competitive. What generally happened was, you would come up with five to ten keywords that would work as your golden keywords and drive a majority of traffic to your website. Nowadays, when someone comes and says that they need to be on no. 1 spot in search engine result for so and so keyword, it can be considered that they are stuck in a paradigm.

  3. Figure (1): SEO services

  4. In today’s world, such keyword strategy that employs just a handful of keywords for SEO is completely wrong. The exceptions are getting rarer and rarer and there isn’t just one keyword or a particular group of keyword that would be driving a lot of traffic to the website. The basic point here being that if you are using a small group of some generic keywords, then you are probably missing on a lot of traffic as you are not being found by others who are searching for you using different keywords.

  5. Nowadays people are getting more and more specific regarding their searches. SEO is being driven more by organic language search, which means, people performing searches by asking questions instead of using a few keywords. As per some professionals who provide SEO services Vadodara, the main reason behind this change in the way people are performing their searches is because of the usage of tools like Google Now and Siri that are being used to speak the searches and queries directly, instead of typing them.

  6. And also because people are putting more details in their searches to find what they are looking for much faster. Using these natural language searches as keywords in SEO can prove to be much more productive as it would be easier to be ranked and they are not as competitive as well. Also, the relevancy regarding these keywords to your website would be much higher that would lead to a much higher conversion rate. These keywords would drive a much larger traffic to your website than your golden keywords.

  7. Another marketing tool that has gained a lot of popularity is Social Media Optimization. Earlier it was considered a part of SEO, however, now it has become a completely specialized marketing tool and has gained a lot of importance. Almost everyone nowadays is a part of the online social media world in some way or the other. SMO is probably the best way to reach the target audience directly by using various social media platforms such as Facebook, Twitter, Instagram, etc. SEO and SMO Services Company India when used together can provide awesome results.

  8. Thank you Visit us on: www.interactivewebstation.com

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