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Lead generation is a commonly used term these days with every business, big and small. Deciding the right lead generation strategy for your business can be difficult and will often involve some trial and error. But there are some proven strategies out there, which we will discuss later.<br>
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CREATING INTELLIGENTDESIGN SYSTEMS Pune | Mumbai | London An ISO 9001:2008 Company
HOW TO MAKE LEAD GENERATION MORE EFFECTIVE. Pune | Mumbai | London An ISO 9001:2008 Company
"You are out of business if you don’t have a prospect." - Zig Zigler
WHAT IS LEAD GENERATION? Lead generation is a commonly used term these days with every business, big and small. Deciding the right lead generation strategy for your business can be difficult and will often involve some trial and error. But there are some proven strategies out there, which we will discuss later. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
WHAT IS LEAD GENERATION? Lead Generation in digital marketingis the initiation of consumer interest or inquiry into products/services of a business through online or digital means. Lead generation refers to the process of identifying and reaching prospective customers, or leads, for your business. But it’s not enough to find these individuals — one has to cultivate a relationship with them and stimulate their interest in the product/service you have to offer. Marketers need to build an efficient lead generation strategyto manage every stage of the buyers’ journey: · Drive traffic to the company website · Convert those visitors into leads · Nurture those leads into customers © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
10 PROVEN LEAD GENERATION TECHNIQUES Keep blogging Webpage optimisation Routine website checks and keyword updation Create and promote lead magnets Design gated content Create a quality e-newsletter Make online marketing videos Harness social media Host an online event Use live chats and FAQs © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
Create keyword- loaded blogs with personalised content Do guest blogging KEEP BLOGGING Promote on Facebook, LinkedIn and Twitter Include CTA buttons as well as in-text links • Blogging is probably the most effectivelead generation strategy. Without it, your SEO efforts will lose their bite. • Think from the buyer's perspective and create blogs with more personalised content. • You could do guest blogging, talk about how your offering can help businesses indepth, and create a wide range of keyword-loaded content that can be found in search engines. • These blogs must then be promoted on Facebook, LinkedIn and Twitter. • The blog post is the first step in the buyer’s journey, so be sure to include CTA buttons in the side bar and at the end of the post, as well as in-text links. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
Functions properly, on all devices WEBSITE OPTIMISATION Has no loading errors, lagging speed, poor user interface Since it all starts with driving traffic to your website, you need to ensure your website is functioning properly. On the user’s smartphone as well! Loading errors, lagging speed, poor user interface can negatively impact traffic. Alead generating websiteis user-friendly with easy navigation and clear CTAs, designed to make it easy for visitors to search and find what they want, understand your value proposition, request a quotation, etc. This also helps you to know who visited your website so a precise follow-up conversation can be taken up by a sales rep. Is user-friendly with easy navigation & clear CTAs © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
Make changes, improve user interface whenever required Keep updating keywords to optimise content No broken links, 404 error pages, etc. Run routine checks ROUTINE WEBSITE CHECKS AND KEYWORD UPDATION It's not enough to check only for bugs or when complaints come. Broken links, 404 error pages will drive visitors away forever. Routine checks are crucial to ensure the system is running smoothly. It's also important to make changes, improve user interface whenever required, and keep updating keywords based on researching the competition, adding long-tailed keywords, etc. to optimise content. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
Lead magnets are content that can be seen in exchange for contact information Create a resource library of gated content Could also offer a discount, free trial or gift coupon as lead magnet Promote it at the end of blog posts and pages CREATE AND PROMOTE LEAD MAGNETS Promote it on the homepage as a CTA in the sidebar or a hello bar Lead magnets are bits of content like PDF or recorded files that can be seen and downloaded by visitors in exchange for their contact information. You could also offer a discount, free trial or gift coupon as your lead magnet. Promote your lead magnet around your website by highlighting it on the homepage as a call-to-action, in the sidebar or a hello bar. You could also promote lead magnets at the end of blog posts and pages, and create a resource library full of gated content. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
Attracts high quality leads; gives them something of value for free DESIGN GATED CONTENT White papers, e-books, reports, courses, online tools, etc. Accessible to users only after they fill out a lead capture form Gated content includes white papers, e-books, reports, courses, online tools, etc. that are accessible to users only after they fill out a lead capture form. Gated content helps to attract high quality leads that are genuinely interested in subjects related to your offerings, while giving them something of value for free. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
Announce new services upcoming events and specific offers Encourages prospects to stay connected with your brand CREATE A QUALITY E-NEWSLETTER Add interesting educational and informative content Include new blog posts and recommended reading from other thought leaders A value-packed monthly e-newsletter with interesting educational and informative content goes a long way in encouraging prospects to connect and stay in touch with your brand. You can also fill your newsletter with new blog posts and recommended reading from other thought leaders, announce new services, upcoming events and specific offers. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
explain complex services present case studies, testimonials, etc. demonstrate new products present your company MAKE ONLINE MARKETING VIDEOS Today, everybody is on YouTube and Vimeo, the leading online video platforms with millions of viewers every day. Take advantage of video marketingfor lead generation. Make videos to present your company, explain complex services, demonstrate new products, present case studies and testimonials, etc. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
HARNESS SOCIAL MEDIA Connect and network with the people who matter Record podcasts, upload them on iTunes or SoundCloud Many businesses have benefitted by social media marketing. While the style and content may vary from Twitter to LinkedIn to Facebook, social media helps you to connect and network with the people who matter for your business. Record podcasts, upload them on iTunes or SoundCloud. Spend on social media advertising or hire marketing bloggers to promote your company in a subtle manner. If you have a valuable lead magnet, highlight it on your social profiles. Leverage call-to-action buttons by linking them to your lead magnet instead of your home page. Spend on social media advertising Hire marketing bloggers to promote your company Highlight your lead magnet on social profiles Leverage CTA buttons by linking them to your lead magnet © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
HOST AN ONLINE EVENT Connect and network with the people who matter An online event to attract your target audience is a sound lead generation strategy. It could be a webinar, workshop or conference Choose topics that of interest and value for your ideal prospect. Such events will help you capture contact information through event registration, and help connect with customers so you can answer questions, learn about your audience, address their queries, share information, etc. Record podcasts, upload them on iTunes or SoundCloud Spend on social media advertising Hire marketing bloggers to promote your company © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
By requiring users to provide contact details, a live chat becomes a good lead generation technique A live chat helps you engage with your potential customer on the spot Helps you gauge what most visitors are really looking for By requiring users to provide contact details, a live chat becomes a good lead generation technique Live chats prompt visitors to ask questions about your products/services USE LIVE CHATS AND FAQS • A live chat helps you engage with your potential customer on the spot. • Live chats prompt visitors to ask questions about your products/services when visiting your website - and will help you gauge what most visitors are really looking for. • By requiring users to provide contact details to submit a question, a live chat becomes a goodlead generationtechnique. • Using customer emails and live chats, you can also compile a list of frequently asked questions and answer them as clearly as possible. This will help customers and increase trust. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
CONCLUSION Successful lead generation is an ongoing process. It does not happen overnight or even within a week. An evolving process, it needs continuous inspection and evaluation. With the techniques suggested, you could build a robust digital marketing strategyto engage more traffic for your website and guide them through the marketing funnel with improved conversion rates. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
LEAD GENERATION WITH INTERICS IN-DIGITAL Interics IN-DIGITAL offers an exclusive strategy for digital marketing to engage a community of professionals to drive actions that are relevant to your market and products. Interics IN-DIGITAL conducts continuous improvement, additions and optimisation of touch-points for qualified lead generation and sales nurturing. IoT (Internet of Things) is improving data processing, making it possible for industries to analyse and distribute the data in an approachable way. Artificial Intelligence (AI) enabled solutions convert huge amounts of customer data into actionable insight that helps improve the quantity and quality of leads generated. From chatbots to predictive analysis to extra-precise targeting for content delivery across multiple interaction points – the potential of AI is ever-growing. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
LEAD GENERATION WITH INTERICS IN-DIGITAL (contd) Interics Digital harnesses these evolving technologies to expand your audience, pinpoint your leads and optimise digital marketing efforts. Interics IN-DIGITAL is a full services Digital agencyspecialising in digital marketing solutionsthat cover: ·digital brand positioning ·digital advertising ·website design ·lead generation ·reputation management ·content marketing and more. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
Connect with us 020 46304200 | +91 8744819236www.intericsdesigns.com | www.intericsdigital.com © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
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