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What exactly is SEO? SEO is the activity or strategy that attempts to improve search engine rankings. A sound SEO strategy will help to position your website properly so as to be found at the most critical points in the buying process. <br><br>It is the process of getting traffic to your website by optimising its technical configuration, content relevance - relevant keywords, phrases, product details - and link popularity so its pages are easily findable and more relevant towards user search queries. As a consequence, they are ranked better by search engines.<br>
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BUILD DIGITAL BRAND EXPERIENCE WITH INTERICS IN-DIGITAL Pune | Mumbai | London An ISO 9001:2008 Company
Brand Reputation Management Lead Generation DIGITAL BRAND EXPERIENCE ADVERTIZING BUSINESS IMAPCT Content marketing and Advt. Videos Image Advt. Content Strategy Website Design Social Media Strategy Leveraging our interdisciplinary approach, we build Strategic Digital Brand Experiences for startups to large enterprises, with creative and interactive digital design deployment through the gamut of digital marketing services. Integrating branding, design, technology and marketing, we maximize impact, resource utilisation and ROI. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
THE BENEFITS OF SEO BACKLINKS WITH INTERICS IN-DIGITAL What exactly is SEO? SEO is the activity or strategy that attempts to improve search engine rankings. A sound SEO strategy will help to position your website properly so as to be found at the most critical points in the buying process. It is the process of getting traffic to your website by optimising its technical configuration, content relevance - relevant keywords, phrases, product details - and link popularity so its pages are easily findable and more relevant towards user search queries. As a consequence, they are ranked better by search engines. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
TYPES OF SEO • For a well-rounded search strategy, you need to consider three types of SEO: ON-PAGE SEO: which includes anything on your web pages - web copy, product copy, blogs. Here the crucial aspect is content optimisation; optimisation of keywords, content, headers, meta titles, meta descriptions, images, and more. Internal linking also helps Google to read your site better. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
TECHNICAL SEO Relates to non-content elements of your website such as the backend structure and foundation which help to improve the site's readability and provide a good user experience, enabling search engines to see that the site is high quality. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
OFF-PAGE SEO Which includes anything that happens away from your website; mostly relates to backlinks. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
MORE ABOUT OFF-PAGE SEO • Most off-page SEO relates to high-quality backlinks, and it's universally accepted that backlinks play an important role in increasing your website's visibility. • Backlinks are also known as inbound links, incoming links or one-way links. They are links from one website to another. For Google and other search engines, backlinks are like votes for a specific page, signifying that the content is credible, valuable and useful. The more 'votes' or backlinks you have, the higher your site will rank in Google and other search engines. • However, it is crucial that you get them right because while the right backlinks can improve your Google rankings and grow your brand, the wrong ones can get your site penalised. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
FACTORS THAT DEFINE HIGH-QUALITY BACKLINKS • SEO specialists can build high-quality backlinks by concentrating on some basic factors: RELEVANCE Both the content on your website and the sites you build links with should be as close as possible to what you do as a product/service and therefore relevant to your target audience. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
LINK DIVERSITY Getting high-quality links from a variety of domains shows Google that you are truly a high-quality site worth linking to. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
PLACEMENT Link placements that appear unnatural or forced will be ignored by Google crawlers. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
AUTHORITY & TRUSTWORTHINESS If the website linking back to your website has a lot of relevant backlinks pointing to their website, they’ll have increased trust and authority in Google’s eyes. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
QUALITY OVER QUANTITY While you should aim for a significant number of backlinks, you want links that are as high-quality as possible. Google works consistently towards prioritising quality above all else in their algorithm. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
SEO WITHINTERICS IN-DIGITAL Leverage the benefits of SEO for your business with Interics IN-DIGITAL, one of the best SEO agency in India. A preeminent lead generation services agency and digital marketing agency in India, Interics IN-DIGITAL has the creative and technical skills to deliver effective SEO strategy for lead generation; plan and execute content marketing strategy; build brand awareness through digital marketing. Through a customised combination of optimisedWebsite Design, Content Strategy, Digital Advertising, and more, Interics IN-DIGITAL tailors solutions for effective lead generation, powerful digital brand experience and measurable brand impact. Interics IN-DIGITAL develops and executes effective SEO strategies to ensure search visibility, attract high-quality website traffic, increase organic discovery, improve credibility and trust. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
SEO WITHINTERICS IN-DIGITAL From keyword research to find the best keywords and long-tail keywords, and analysing Google's first page, to developing high-quality, keyword-optimised on-page and off-page SEO content that gets read, shared and attracts backlinks. No SEO company can deliver instantaneous results. Implementing a thoughtful SEO strategy that includes content creation, on-page optimisation, technical SEO, backlink building - and mastering Google's algorithm - takes dedicated effort and time. Interics IN-DIGITAL can help build and implement a long-term SEO strategy for your digital marketing - for excellent long-term returns. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
OUR CONTENTARCHITECTURE COVERS • CONTENT RESEARCH, STRATEGY & GOVERNANCE Based on research, audit and analysis, we devise a Content Strategy that focuses on the planning, creation, delivery and governance of content. The objective is to create meaningful, engaging and sustainable content that is well structured and is the foundation of your content architecture pyramid. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
OUR CONTENTARCHITECTURE COVERS • CONTENT CREATION Based on the Content Architecture and adopting data-driven insights, Interics IN-DIGITAL (one of the top digital marketing agencies in India) builds both topical and evergreen content. Ideally, your strategy should identify specific content goals like increased SEO value, more backlinks to your website, improved readership, increased engagement, additional leads, etc. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
OUR CONTENTARCHITECTURE COVERS • CONTENT DEVELOPMENT FOR MARKETING (PUBLISHED, REACTIVE & PROACTIVE) Planning how you will reach your audience is crucial in content strategy. How are you going to distribute that whitepaper? Which publications are best suited to your article pitch or press release? Such questions need to be answered before creating content. The distribution and amplification of content is a critical part of content marketing. With insights into real-time analytics, we create and distribute content that is most relevant to increase reach and deepen engagement. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
CONCLUSION Interics IN-Digital is an experienced, full services SEO agency and leading digital marketing agency with the team and capabilities to create valuable evergreen content that draws traffic and generates leads for your brand. Whether it is a case study, product video, blog or infographic, our team develops and designs sustainable, SEO-optimised content that leads to favourable business outcomes. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
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