How to Set up B2b Lead Generation Funnel For Your Business?

1. How to set up B2B Lead Generation Funnel for your Business? B2B marketers face a problem of consistent leads for their business. Their marketing team put efforts to deliver quality leads to the funnel. This blog post focuses on each stage of lead generation funnel and how can you build one for your business. This funnel is all about filtering and sorting the prospective customers out of all the leads entered into the funnel. The only objective is to find prospective clients and convert them into paying customers. Lead generation funnel comprises of three stages: TOP OF THE FUNNEL (TOFU) - Awareness Stage The aim of the top of the funnel is to build awareness about the business and drive quality traffic to your website. Social media, search engines, referrals etc are the medium to generate traffic. The first stage of the lead generation funnel is to produce quality traffic. If you want to get huge traffic to your website, you have to recognise the platform where your potential customers spend most of the time to build an authentic presence at those places. Suppose a company require some reliable vendor, they look for the available vendors across various channels like the business listing site, LinkedIn etc. Thus, you have to increase your visibility and grab the attention of the people. The awareness stage begins with creating visibility on various channels to derive traffic on the website.

2. MIDDLE OF THE FUNNEL (MOFU) - Interest stage After developing the website, you need people to visit your site to spend more time to explore and understand your company. Whenever a visitor visits the site that is the first conversion point to grab the attention of the visitor and take him to the next stage. This is a critical point of the stage because if you are unable to satisfy the prospective customers, you will never be able to take that customer back. Here, your aim should only be to drive visitors into the funnel and create their interest in your products or services. You can take them to the different website pages and help them to understand your offerings better. For instance, If a visitor visits your pages through google and adding links to a popular post. It is the best way to engage the customer with your website. This stage helps you to increase the traffic by generating interest among the customers. BOTTOM OF THE FUNNEL (BOFU) - Action stage Finally, you got the customers who spend their most of time exploring your site. At this stage, you need to get their contact information. People are exploring your website and spending time. That means, they are showing interest in your products and wanted to connect with you. Ebooks, webinars, whitepapers etc are essential lead magnets to reveal the expertise of your company.

3. Consequently, if they need to access these resources, clients have to fill up a form and have to provide their contact details and relevant information. You can use this information to nurture further purchasing process. Once you get their details, they are considered as leads. Now you have to make their experience unforgettable so that they come back again. Retargeting Ad Campaigns and Landing pages are useful to draw the interest of visitors to the site. In the action funnel, you get lots of leads that you can nurture and convert them into a customer. Conclusion You need to have a thorough understanding of customers buying behaviour and how they are active in online media. This is the key to build an effective lead generation funnel. Technology changes with time. That means, their behaviour also changes. You have to ensure that funnel also changes with the changes in the customer behaviours. You can keep the funnel updated by conducting surveys, interviews etc. This is the best way to optimises the funnel and upraise the conversion rate. Have a look at the following points if you need to create a B2B lead generation funnel: Plan a customer journey

4. Find out customer point of reference Curate quality blogs and articles Traffic through multiple sources Find out various lead magnets Develop landing pages Reference: articles/how-set-up-b2b-lead-generation-funnel-your-business-1784580.html https://www.sooperarticles.com/business-articles/marketing-