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Digital Marketing sales funnel is a perfect blend of marketing strategies to produce traffic to your business and nurture the leads and turn them into loyal customers who advocate for your business.
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Steps to Build a Digital Marketing Sales Funnel Digital Marketing sales funnel is a perfect blend of marketing strategies to produce traffic to your business and nurture the leads and turn them into loyal customers who advocate for your business. Working of Digital Marketing Funnel Digital funnel is created to achieve a set goal i.e. a customer purchasing XYZ product or service from you. After that, fill the system with visitors traffic using digital marketing strategies to gain traffic from top to bottom of the funnel. Here, the prospective leads are turned into paying customer. Those paying customers become an advocate for your business. AIDAA Digital Marketing Funnel Model Awareness Interest Desire Action Advocacy
Components of Digital Marketing Sales funnel The three main components are Foundation -It defines the set goal Floodgates -It drives traffic to the funnel Sales Funnel -It moves traffic from top to the bottom of the funnel Foundation:Defines the set of goal of the funnel Before creating adigital marketing sales funnel,do thorough research and create a strategy to make sure maximum efficiency is achieved with your sales funnel. You can carry out a complete competitive analysis and develop SMART goals to determine buyers personas. These attributes are important to the success of funnel. It is beneficial to develop your path and map the entire system. Floodgates -It drives traffic to the sales funnel Traffic can come from various places. It could be from search engines, email campaigns, offline mediums, social media etc. Sales funnel perform its best when it uses all the possible sources to get huge traffic into the system.
Social Media Marketing, Social Media, Search Engine Optimization, Paid Advertising, Email marketing etc. 3. Sales Funnel -It moves traffic from top to the bottom of the funnel The physical sales funnel is consists of three main components and those are Lead Magnet, Amplifier, and conversion event. It depends on the set goal of the funnel. No matter what is the case, their function is always the same. These components help to allure the audience to provide their contact details. In exchange for the contact detail, provide them will free e-book, webinar, discounts for the products etc. There are infinite opportunities for you. Amplifying the Digital Marketing Funnel The lead magnet meant to derive the visitor into your system and allure them to stay for a longer time. The lead magnet attracts visitors and draws them to stay for a longer time. Amplifier act as an amplifier to keep the visitors impelled to take action with you. Various tools like Videos, reviews, webinars, demos etc can be incorporated into your landing pages. It confirms the strong interest of the visitor in the offer.
Converting the visitor into paying customer At this stage, you need everything to convert the visitor into your final customer. To keep it general, if the lead has easy access to what we are offering, the chances are higher that theywill leave and go somewhere else. Having said that, your main objective must be to gather the information as much as possible. Below are the tips to convert the visitor into a customer Make sure it is readily found. Collect relatable information only. Do not ask much information at the initial stage of the system Lead magnet, amplifier and conversion event are the same at each stage. Wrapping Up It is a perfect blend of marketing strategies to derive traffic to the business and nurture the audience to turn them into loyal customers who can advocate for your products or services.
The aim is to boost the traffic to turn them into actual customers. The actual aim is not to make a sale but to get a loyal customer. Optimise the keywords in the content and create unique stuff. Advertise the content on different platforms to generate more leads. Reference:https://www.sooperarticles.com/business- articles/marketing-articles/steps-build-digital-marketing-sales-funnel- 1786742.html