Tips and Tricks to Optimize the Online Sales Funnel - IIM

1. Tips and Tricks to Optimise the Online Sales Funnel With the increase in competition in the digital world, it becomes necessary to create an online sale funnel for the businesses. It is important to make online customers aware of the products and services offered by businesses. Otherwise, they will purchase someone else who has approached them with an online sales funnel. There are different tips and tricks which help to build improved sales funnel. Have a look! Derive Traffic to the Site: The primary mode of interacting with the leads occurs through traffic. There are different ways through which you can check the effectiveness of the generated traffic. Like, sponsored ads, affiliate ads etc. Sponsored ads are valuable if you get quality leads out of them. Otherwise, they are of no use. Affiliate ads are beneficial and effective it provides a certain share of the sale to its partner sites. For instance, a sale is converted through a blog you write to promote a product on its site with affiliate ads. The business will get a decided share only if the lead is converted into a sale. You can evaluate the impact of the referral business by tracking the clicks and commission so that you are aware of the process. Webinars, blogs etc. are the best online strategies to improve the traffic generation. It boosts sales and engagement with the customers. A relevant content derives organic traffic towards the website.

2. Boost the Efficiency of the Lead Acquisition Process:The clicks on the website offer a lead to the business. Whenever a new lead visits the site must be directed to the offerings of the company and a direct CTA (call to action). Make sure you do not lose a lead just because you have created a confusing landing page. Create a landing page with an appealing branding, interesting and relevant content which bespoke the benefits of your products and services. Any kind of barrier in the communication can make or break the deal. Thus, a clear understanding of the product is important. You must provide a direct option to contact your staff. You can increase the lead acquisition efficiency by providing responsive design, direct communication with staff and personalised experience. Boost the Lead Conversion Process:The lead conversion process can be raised through various strategies. You need to allure the customers through discounts, free offers, trial offers etc. The leads which have the potential to convert can be placed in the lead magnets on the landing page. Lead magnets are the tactics to gather the data of the leads in exchange for a product or service sample. Allure them to sign up for free services. It needs a lot of patience and perseverance to allure the leads and raise the lead conversion. Do not relinquish the customers who are not willing to sign up. Try other methods for engagement. Generate an automatic thank you page for leads who are following call to action. Switch on the customer relationship software for lead conversion and acquisition to create a better relationship with the customers.

3. Incorporate CRM software to streamline the process: CRM enables the businesses to channelize the sales and customer data at a single platform. Create a tailor-made e-marketing segmentations, targeted ads etc. to interact with the customers. You can track and analyse the results and apply necessary changes according to the need. Retaining of the Customers:Sales funnel is not a one-time service. It is a continuous process. Once the customer entered in the funnel, make sure you keep them for long. Retention of the customer is difficult. Thus, you have to build loyalty programs to retain customers. Loyal customers also contribute to lead acquisition programmes. Businesses must offer some rewards, discounts and perks to loyal customers. Write blogs posts, articles to show you care about the customers. Update your content to show the best practices, and products/services you are providing to the customers to make their lives happy. Different stage deserves a different strategy to improve the sales funnel. Try suitable tips to improve the sales funnel and check what working and what’ not. The success of the companies lies in constantly changing the strategies to increase the lead acquisition and growth of the business. Reference: https://medium.com/@interimincomemodel/tips-and- tricks-to-optimize-the-online-sales-funnel-7057791cc670