What is Digital Marketing Funnel And Why do You Need One For Your Business?

1. What is Digital Marketing Funnel and why do you need one for your business? Understand Digital Marketing Funnel: Traditional marketing is Outdate marketing. Now the consumer behaviour is changed and he no longer follows the fixed linear path to purchase a product or service for himself. Now there are different path he may follow. It could be a loop or linear path or a mixed or a flipped funnel. As technology is evolving, humans are also changing their needs and demands. Now everything is on the internet. From getting information regarding a product/service to buying a new product/service. Everything can be done on the internet. Businesses have to adopt a new digital marketing funnel to convert a lead into a sale. With the easy access of the internet, people can find information on social media and web platforms. This has changed the behaviours of the customer. Digital marketing funnel provides customer journey from being a prospect to a permanent customer but the conversion approach has changed. Three types of Digital Marketing Funnel 1.Hourglass Funnel: It is divided into two parts: (a) Pre-purchase phase: It involves various steps of a customer journey.  Customer ENGAGEMENT: employ various techniques to boost brand awareness among the customers  EDUCATING the customers: Ask about their problems through online questionnaires, interviews or emails.  Thorough RESEARCH: Do thorough research and provide solutions to the customers  EVALUATION of the product/service: test and analyse your products/services  VALIDATION - convince the customer to buy your product/service. (b) The post-purchase phase: ADOPTION: are they using our product/service? RETENTION: are they satisfied with our product/service? EXPANSION: should we introduce up-selling or cross-selling?

2. ADVOCACY: Do we have loyal customers? Looping Funnel: Stages are as follows: AWARENESS: Identify the issue CONSIDERING: Analysing the solutions RESEARCH AND DISCOVERY LOOP: Look for the best products/services to solve the issue PURCHASE - Persuade the customer to buy product or service POST - PURCHASE EXPERIENCE - Regularly follow up with the customer LOYALTY LOOP: Reward your customer to increase customer loyalty 2. 3. The Micro-Moment Funnel - Stages are as follows: Want-to-Know Moment: When a customer is gathering the information regarding the product/service. Want-to-Go Moment: When a Want-to-Do Moment: When customers product/service from the local market.need help to accomplish a necessary work. Want-to-Buy Moment: When the customer need help on what to and how to buy the product. customer wants to buy a Why do you need digital marketing funnel for your business? With a rapid increase in competition and prompt digitisation of everything has led us to modify and optimise the traditional marketing funnel. Businesses have taken various innovation ways into consideration to generate new leads. They are also creating and designing new strategies and ways to retain the leads for a long time. A digital marketing funnel is the need of the modern scenario. Below are the reasons to adopt Digital marketing funnel to run a profitable business: 1.Double the number of closed leads: Digital marketing funnel is well optimised and focused on the conversion process. It helps in generating more leads and almost double the number of closed leads. Traditional marketing fails to generate more leads. It is slow and the conversion rate is even slower.

3. 2.Personalised approach: Businesses can customise the approach according to the needs and requirements of the customer. You can include new strategies and ways to attract more number of customers. It is not a static approach. 3.Provides insights on consumer behaviour: It helps in generating huge traffic towards the web and social media platforms. It helps in studying and analysing customer behaviour. Thus, it provides new insights which help us to know more about customer behaviour. 4.Time-saving approach: It is completely opposite to the traditional marketing funnel which takes so much time to generate leads. It is an automated sales funnel which takes less time to convert a prospective customer into a permanent customer. 5.Produces fewer errors: It is an automated process thus it produces very few errors. 6.Raise brand awareness: It is a sneaky way to raise brand awareness. The social media platform is the best way to make your brand familiar with the customer. 7.Increase the chances of success: Unline the guesswork in the traditional marketing funnel, it comes with actual data of the customer which helps in designing suitable strategies to maximise the chances of success. Reference: articles/what-digital-marketing-funnel-why-do-you-need-one-your-business- 1772835.html https://www.sooperarticles.com/business-articles/marketing-