What is Lead Funnel? Describe the various stages of Lead Funnel?

1. What is Lead Funnel? Describe the various stages of Lead Funnel? Businesses work only if they have the right customers who can pay for their products or services. But where do these customers come from? How will you find these customers? Now here comes the use of leads who turns into prospective customers and finally into loyal customers. Large businesses spend huge dollars to implement effecting lead generation strategies so that they can get leads continuously. The most important part of this process to build a profitable lead funnel. The lead funnel helps in streamlining the whole conversion process of the customer. It helps in tracking the number of communication happened with the leads and who converted into customers. You have a clear data of converted customers and non-converted customers. Lead generation funnel gives clear data of sales and conversion rate. You can also check your revenue through this funnel. LEAD GENERATION FUNNEL

2. It is quite similar to the sales funnel. It includes an arrangement of steps that a lead has to follow. In these series of steps, a lead goes through from an interesting perspective client to a final paying client. The process is divided into various stages which finally takes a funnel shape. It helps the businesses in maximising the return on investment and fulfilling the desired goal. We have included all the stages of lead generation funnel which an unknown customer goes through. PROCESS OF LEAD FUNNEL We have explained each stage of the funnel so that you become aware of the work a sales and marketing team has to contribute to each stage. The stage of the Lead Funnel is as follows: 1.Awareness 2.Lead Capture 3.Prospect 4.Marketing qualified leads 5.Sales qualified leads 6.Opportunities leads 7.Customers Awareness, Lead Capture, Prospect and Marketing qualified leads contributes to the marketing part of the funnel whereas Sales qualified leads, Opportunities leads and Customers contributes to the sales part of the funnel. Create Awareness:This is the first stage of the funnel where marketer uses strategies to make people aware of the products or services. Here the best digital marketing strategies you can use are pay per click (PPC campaign), SEM (search engine marketing). You can use classical methods like radio, television ads, newspapers, billboards, etc. This will be a little expensive. You have to explain the audience how this product can add value to their life.

3. Capture the Leads:In this stage, the audience shows interest in the product or service. They voluntarily provide their contact details to you. There are numerous ways through which you can persuade the customer to provide contact details. For instance: PPC campaigns, organic search, third party integration, traditional marketing etc. These strategies help in capturing leads with a price. Prospective Customers:In this stage, you have to continuously nurture your leads so that they become prospective clients. You have to make them understand that you will always be there to solve their product related problems. Use email marketing to educate your customers and provide the required content to show how you are unique and better than your competitors. You can keep them engaged with your product. Marketing Qualified Lead:Marketers role ends here. They have already captured the leads and convince the people to become their prospective client. In this stage, they can probably hold a demo or seminar for a free trial for the product. After this stage, a qualified lead is sent to the sales team and they are ready to pitch the client. Sales Qualified Lead:The qualified leads which marketing team is not true always. The fight between sales and marketing teams starts from here. Thus sales team starts their own process of screening. They start cold calling and ask for their needs. After analysing their needs, they check whether the product matches their requirements or not. Grab the Right Opportunity:Sales team look for the right opportunity and send discount coupons to convince them. You have to negotiate with the prospective customers and make some visits to finally close the deal. Conversion of the prospective customer into a paying customer: The process doesn’t end here. You have a paying customer in your kitty. Now you have to look after him always. You have to keep a check that whether he is still happy with the product or not. Providing them with the constant support and help to the customer ensures a loyal customer.

4. Reference:https://www.sooperarticles.com/business-articles/marketing-Reference:https://www.sooperarticles.com/business-articles/marketing- articles/what-lead-funnel-describe-various-stages-lead-funnel- 1771888.html