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A lifestyle concept store in Liang Court Launching mid Nov 2008

A lifestyle concept store in Liang Court Launching mid Nov 2008. >>> Shopping Zones. 9,200 square feet of shopping pleasure. The chic, well-edited selections we’ve carefully picked at CHAI rival those in the other sophisticated malls. >>> Floorplan. >>> Store facade. >>> Cashier.

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A lifestyle concept store in Liang Court Launching mid Nov 2008

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  1. A lifestyle concept store in Liang Court Launching mid Nov 2008

  2. >>> Shopping Zones 9,200 square feet of shopping pleasure The chic, well-edited selections we’ve carefully picked at CHAI rival those in the other sophisticated malls.

  3. >>> Floorplan

  4. >>> Store facade

  5. >>> Cashier

  6. >>> Beauty Atrium *We are in the midst of acquiring other brands for this section.

  7. >>> Rouge Bunny Rouge

  8. >>>Lingerie & Lounge Area The luxury lingerie brands will sit right next to the lounge area. The Lingerie Boudoir

  9. >>> Lingerie Boudoir Brands ELLE lingerie

  10. >>> Ladies Fashion

  11. >>> STRUT www.strut.com.sg Step out in style Exclusive to CHAI

  12. >>> SONG www.SONG-life.com

  13. >>> Naturalizer

  14. >>> Swirl Swirl is all about timeless vintage. Fabrics are sourced from overseas and designers are always on the lookout for rare vintage fabric to add that special touch. Custom fitting services are also available. www.ilovetoswirl.com

  15. >>> Surrealist Love Scene

  16. >>> Hello Dolly

  17. >>> Nail bar Concept By: Serendipity, The Nail Spa at Holland Village, is a high-end nail salon with a spa-treatment environment and treatment package that is unique in Singapore. It also offers treatment products with the highest quality natural ingredients.

  18. >>> CLT Cool Little Things Hand-made accessories, silver accessories, Wood craft products, cards, clocks, picture frames, poker oriented products, ties, cufflinks, tie pins, money clips, customizable towels & bracelets & key chains, crystal broaches, earring stands, novelty watches, lava lamps & others, hip electronic products

  19. >>> Homespun

  20. >>> Play Imaginative Singapore-based Play Imaginative endeavours to be at the forefront of avant-garde design concepts by bridging the gap between art, graphic and product design, pop culture, as well as a variety of products and services. Storming the world market since its inception in 2004, trexi has seen collaborations with celebrated designers such as Jon Burgerman, Tokidoki, Gary Baseman, Devilrobots, Mori Chack, Brothersfree, Furi Furi and many others; alongside well-loved corporate brands such as Coca-Cola, Motorola, Nike, and o.d.m.

  21. >>> Menswear Brands *We are in the midst of acquiring other brands for this section.

  22. >>> Gentlemen’s Den The menswear section will see a theatre-themed concept which will translate across promo collaterals and posters.

  23. >>> Jimmy’Z Jimmy’z is an individualistic, trend setting men’s and women’s brand featuring LA inspirations.

  24. >>> Style Works

  25. >>> Florsheim

  26. >>> Giulio Innovative Underwear, Loungewear, Swimwear and Socks For men from Barcelona Spain

  27. A unique interactive space that can be converted and used as short-term promotional area for product launches, fashion shows, beauty talks, tea parties, etc. This area will be bustling with new and exciting weekly/monthly activities & events. The furniture will be mobile & flexible to accommodate different seating permutations or be cleared for a catwalk when required and serve as a display platform with lounging mannequins. >>> Events & Lounge Area Watch this space!

  28. Late night shopping every weekend Weekdays from10am ~ 9pm Fridays & Saturdays 10am ~ 11pm Catering to diners dining an array of F&B outlets in the mall as well as the Clarke Quay local & foreign patrons, CHAI promises a new shopping experience by the river amidst Clarke Quay’s vibrant nightlife and a melting pot of Singapore’s colourful culture and eateries. A one-stop shopping destination for a top-to-toe look Get your nails done at our express Nail Bar while sipping a cocktail Skin Supplement Bar for ‘Quickfix’ diamond peel & Skin Infusion treatments Skincare and Beauty experimentation stations Finish your look with sexy lingerie, a cute party dress, matching shoes, bag and accessories >>> The CHAI shopping experience A shopping experience geared to discerning tastes in beauty, fashion, and home.

  29. Well-heeled males & females aged 25 to 35 years with comfortable disposable income Those with an eye for fashion and beauty trends who lead busy active lifestyles Enjoys clubbing and social events, networking in the watering holes about the area Smart discerning shoppers looking for a good buy A mish mash of high street brands and brands with mass appeal >>> Shopper Profile CHAI will be frequently patronized by expats as well as tourists hailing mainly from Japan.

  30. Above-the-line promotion plans Advertising Advertising in Fashion & Lifestyle publications. Teaser ads will commence from Oct Events: Launch Party in early Dec 2008 A PR & events company will be appointed for the launch party in early Dec : Media VIP reception Fashion shows, performances & interactive activities Store-wide freebies, goodie bags & discounts for the opening night Interactive Media: E-marketing via www.Chai.com.sg the e-platform to inform our CHAI VIP members of events, promotions & news. Membership drive through the various brand’s existing database and credit card database Member privileges include invites to store events, free cocktails, free parking etc Marketing Communication Strategies

  31. Below-the-line activities: Attractive in-store cross promotions amongst complimentary brands. GWP, discount vouchers, free beauty trials etc. Exciting and fresh in-store events utilising the lounge area Art exhibitions Health talks, beauty demonstrations, aromatherapy induction New product launches Fashion shows And more… Joint-promotions with other establishments in Clarke Quay and hotels in the vicinity. Marketing Communication Strategies

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