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Hewlett Packard

Hewlett Packard. Campaign : PHOTOSMART All-In-One printers Agency : PhD Year : 2010 Source: oOh!media Objective : Increase brand awareness of Hewlett Packard All-In-One printers amongst families and drive purchase consideration Audience : NSW, families

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Hewlett Packard

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  1. Hewlett Packard Campaign: PHOTOSMART All-In-One printers Agency: PhD Year: 2010 Source: oOh!media Objective: Increase brand awareness of Hewlett Packard All-In-One printers amongst families and drive purchase consideration Audience: NSW, families Strategy: Landscape and Portrait Digital combined with an Experiential Zone in Retail/Departures were used to stimulate interest in the brand and allow a personal interactive brand experience. Brand Ambassadors engaged commuters and invited them into a HP holiday (Christmas and beach) themed Experiential Zone to participate in a free family photo. Here, HP demonstrated the product and inserted a family photograph into a HP branded frame, and log contact details for follow up via SMS and email. Results: • The campaign drove engagement, with 44% of commuters or 53,884 commuters engaging with the promotion over a 8 week period. A total of 6,135 family photos were taken.

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