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State of Relay Reuel Johnson – National VP, Relay For Life. Great Lakes Year To Date. NOTE: College events are showing an increase in all categories. Online Fundraising Excellence Sarah Holbrook – Specialist, Relay For Life. History of Online Fundraising in the Great Lakes Division.
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Great Lakes Year To Date NOTE: College events are showing an increase in all categories.
Online Fundraising ExcellenceSarah Holbrook – Specialist, Relay For Life
History of Online Fundraising in the Great Lakes Division 79 142 290 328 334 337
2010 Online Fundraising Growth • Great Lakes Division growth of online income = 10% • Nationwide average growth of online income = 20%
Online Fundraising & Top 21 Events • Last year in the Great Lakes Division $4.5 million dollars raised online • 21% raised by top 21 events
Top Online Fundraising Community in 2010 • RFL of West Bloomfield MI!- Over $98K raised online- 42% of income raised online
Top 10 Online Fundraising Events in 2010 • 1st: RFL of University of Michigan MI $181,610 • 2nd: RFL of Michigan State University Greek MI $158,423 • 3rd: RFL of West Bloomfield MI $98,080 • 4th: RFL of Michigan State University MI $95,587 • 5th: RFL of Canton MI $95,547 • 6th: RFL of Rockford MI $58,535 • 7th: RFL of Clinton Township MI $55,928 • 8th: RFL of Ann Arbor MI $52,601 • 9th: RFL of Culver IN $51,683 • 10th: RFL of Zionsville IN $50,493
% Of Overall Income Raised Online • RFL of West Bloomfield MI 42% • RFL of Canton MI 35% • RFL of Clinton Township MI 32% • RFL of Zionsville IN 31% • RFL of St. Clair Shores MI 27%
Online in West BloomfieldMarcella Omo – Team Development Chair
What is the Role of the Online Chair? • Committee Structure • Position Agreement
Discussion Question • What changes would you make to the Online Chair position agreement to better reflect online fundraising responsibility?
What we know… • 80% of online registrants do not use event website to fundraise • Online chairs and event leadership play an important role • Online fundraising is an area with great potential to help us exceed our goals
What action can we take? • Who are the players? • What can we do? • How is it going to happen? • When are we implementing?
How’s Online Fundraising Looking So Far This Year? • $414,716 raised so far by division • $46,682 raised so far by top 21 events
Events With Largest Year to Date % Increase • RFL of Dearborn Ohio IN • RFL of Holland-Zeeland MI • RFL of Jackson County MI • RFL of Wayne County IN • RFL of Zionsville IN
New Team FocusErin Genovese – Director, Relay For LifeMark Heffner – DirectorGerri Wazny – Team Development Chair
New Team Recruitment in 2010 • 35 new teams in Midland MI • 33 new teams in Monroe MI • 26 new teams in Berrien County MI • 26 new teams in Putnam County IN • 24 new teams in Canton MI
New Team FocusErin Genovese – Director, Relay For LifeMark Heffner – DirectorGerri Wazny – Team Development Chair
New Team Experience • Group 1 – What is the experience of a potential new Team Captain? • Group 2 – What is the experience of a new team Captain pre-event? • Group 3 – What is the experience of a new Team Captain at the event? • Group 4 – What is the experience of a new Team Captain post-event?
http://media.societylink.org/broadcast/NationwideDialogueonTransformationPart1/http://media.societylink.org/broadcast/NationwideDialogueonTransformationPart1/
Top Priorities • CALL ACS • FUND MISSION • PASS & KEEP • CAN DO • CASH FLOW