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Benefits Complexity Ramped Up. Example. 25 year old single female new hire Full time $36,000 salary. Choosing Benefits. Complex Decisions. Which medical plan? $$ now and later? FSA/HSA/HRA? Do I save a % of my pay? How much is that? What investment funds to select?
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Example • 25 year old single female new hire • Full time • $36,000 salary
Complex Decisions • Which medical plan? $$ now and later? • FSA/HSA/HRA? • Do I save a % of my pay? How much is that? • What investment funds to select? • Can I buy more vacation? • Do I have the right life insurance? • Do I have to have disability benefits? • Am I ever going to have fun again?
Difficult Financial Concepts • Net pay • Cash flow • Pre tax • Investment funds • Tax bracket • Year end carryover • Deductible • Networks
GI Generation (81 and older) 1905-1925 Silent Generation (61-80) 1926-1945 Baby Boomers (42-60) 1946-1964 Generation X (24-41) 1965-1982 Gen Y * (4-23) 1983-2002 *(a.k.a - Millennials or Eco-boomers) Today’s Generations
Information in Age of Aquarius • Boomers (over 45) • Meetings • Handouts • Booklets • Local community contacts • Internet • Videos • Podcasts
Information in New Media • Gen X and Millennials (under 45) • Cell phones • Online communities • Blogs • E-mails • Internet • Podcasts • Print • Video • Meetings
Technology based Mobile Interactive User-generated Wireless Peer to Peer Instant Speed New Media
Blogs Podcast Sound Video Text Messaging Online Communities Or Social Networks New Media
Blogs Podcasts Sound Video Text Messaging Online Communities Craigslist ITunes NPR rebroadcast YouTube Text Message Networks Wesabe New Media
New Media • www.wesabe.com • www.mint.com • www.healthvault.com • www.choate.com • www.abcnews.go.com • www.digg.com • www.youtube.com
Blocking & Tackling • Who’s your audience? • What’s your message? • What behavior needs to occur? • What does the audience pay attention to? • Or getting to “open” • What media is available? • Timing? • Budget?
25 Year Old New Hire??? • Millennials • Generation X
Benefits Complexity Ramped Up Jackie P. Jackson 804-864-1925 jpjackson@jackconsultingllc.com