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Benefits Complexity Ramped Up

Benefits Complexity Ramped Up. Example. 25 year old single female new hire Full time $36,000 salary. Choosing Benefits. Complex Decisions. Which medical plan? $$ now and later? FSA/HSA/HRA? Do I save a % of my pay? How much is that? What investment funds to select?

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Benefits Complexity Ramped Up

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  1. Benefits Complexity Ramped Up

  2. Example • 25 year old single female new hire • Full time • $36,000 salary

  3. Choosing Benefits

  4. Complex Decisions • Which medical plan? $$ now and later? • FSA/HSA/HRA? • Do I save a % of my pay? How much is that? • What investment funds to select? • Can I buy more vacation? • Do I have the right life insurance? • Do I have to have disability benefits? • Am I ever going to have fun again?

  5. Difficult Financial Concepts • Net pay • Cash flow • Pre tax • Investment funds • Tax bracket • Year end carryover • Deductible • Networks

  6. Where Do They Get Their Information?

  7. GI Generation (81 and older) 1905-1925 Silent Generation (61-80) 1926-1945 Baby Boomers (42-60) 1946-1964 Generation X (24-41) 1965-1982 Gen Y * (4-23) 1983-2002 *(a.k.a - Millennials or Eco-boomers) Today’s Generations

  8. Information in Age of Aquarius • Boomers (over 45) • Meetings • Handouts • Booklets • Local community contacts • Internet • Videos • Podcasts

  9. Information in New Media • Gen X and Millennials (under 45) • Cell phones • Online communities • Blogs • E-mails • Internet • Podcasts • Print • Video • Meetings

  10. Technology based Mobile Interactive User-generated Wireless Peer to Peer Instant Speed New Media

  11. Blogs Podcast Sound Video Text Messaging Online Communities Or Social Networks New Media

  12. Blogs Podcasts Sound Video Text Messaging Online Communities Craigslist ITunes NPR rebroadcast YouTube Text Message Networks Wesabe New Media

  13. New Media • www.wesabe.com • www.mint.com • www.healthvault.com • www.choate.com • www.abcnews.go.com • www.digg.com • www.youtube.com

  14. Blocking & Tackling • Who’s your audience? • What’s your message? • What behavior needs to occur? • What does the audience pay attention to? • Or getting to “open” • What media is available? • Timing? • Budget?

  15. 25 Year Old New Hire??? • Millennials • Generation X

  16. Questions

  17. Benefits Complexity Ramped Up Jackie P. Jackson 804-864-1925 jpjackson@jackconsultingllc.com

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