Promotion

1. Promotion

2. Promotion • Persuasive communication used to inform people about products and services. • The objectives of promotion are to inform, persuade, and remind.

3. Promotional Mix • The combination of different types of promotion that a business uses to persuade customers to buy its products

4. Types of Promotion • Advertising • Personal Selling • Sales Promotion • Publicity • Direct Marketing • Direct Mail

5. 1. Advertising Any paid form of non-personal presentation of ideas, goods, or services

6. 2. Personal Selling • Planned, personalized communication to influence purchasing decisions.

7. 3. Sales Promotion • All marketing devices other than personal selling, advertising and public relations, designed to stimulate purchasing and sales

8. 4. Publicity • Placing newsworthy information about a company, product, or person in the media. • Publicity is free so the communication of information cannot always be controlled.

9. 5. Direct Marketing • A type of advertising directed to a targeted group of prospects and customers rather than to a mass audience. • Two forms are direct mail and electronic mail. The goal is to generate sales or leads for sales representative to persuade.

10. 6. Direct Mail • Includes catalogs, newsletters, coupons, samplers, circulars, and invitations to special events