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Technology Roadmapping – Lecture 1 Strategic Areas of Focus

Technology Roadmapping – Lecture 1 Strategic Areas of Focus. © 2009 – Mark Polczynski. Technology roadmaps are quite useful for tying together all the elements of strategic technology planning…. New Concept Ideation. Technology Roadmapping. Voice of the Customer.

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Technology Roadmapping – Lecture 1 Strategic Areas of Focus

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  1. Technology Roadmapping – Lecture 1 Strategic Areas of Focus © 2009 – Mark Polczynski Technology Roadmapping - Lecture 1

  2. Technology roadmaps are quite useful for tying togetherall the elements of strategic technology planning… NewConceptIdeation TechnologyRoadmapping Voiceof theCustomer IntellectualPropertyGeneration Scenario Planning Technology Roadmapping - Lecture 1

  3. Here, we illustrate a two-step roadmapping process… Step 1: Strategic Areas of Focus Roadmap Step 2: Technology Roadmap Technology Roadmapping - Lecture 1

  4. Example: Acme Trap Company Market Segmentation • Acme Trap Company makes two kinds of animal traps(two fields of use): • Small animal traps (rats, mice), • Large animal traps (squirrels, foxes). • These traps operate in two general ways (two applications): • Kill traps • Live traps Technology Roadmapping - Lecture 1

  5. Example: Acme Trap Company Market Segmentation Here’s Acme’s business  Acme views this as their: StrategicAreas ofFocus These are the areas that Acme feels that it can significantly increase sales and profits. Technology Roadmapping - Lecture 1

  6. Technology Roadmapping Scope • There are a number of ways to identify strategic areas of focus. • However you do it, the point is to identify profitable growth areas. • Why? Because technology roadmapping takes plenty of effort andtime (and therefore money). • There’s no sense in wasting your money on areas that can’t generate significant profits. • Do not create roadmaps for things that are outside of your strategic areas of focus! Before doing our technology roadmap, we will do a strategic area of focus (SAF) roadmap Technology Roadmapping - Lecture 1

  7. Step 1: Strategic Areas of Focus Roadmap- Example Break your SAF roadmap into sections showing major growth areas. Etc… Etc… Technology Roadmapping - Lecture 1

  8. Sales/profit growth for each strategic area of focus Etc… Etc… Technology Roadmapping - Lecture 1

  9. Step 2: Add requirements from QFD Directly from HOWson QFD Matrix Technology Roadmapping - Lecture 1

  10. QFD for Small Kill Traps: QFD for Small AnimalKill Traps These go directly to SAF portion of Technology Roadmap These go directly to SAF portion of Technology Roadmap Technology Roadmapping - Lecture 1

  11. Step 3: Add performance targets from QFD Add targets from QFD Technology Roadmapping - Lecture 1

  12. QFD for Small Kill Traps: QFD for Small AnimalKill Traps These go to SAF portion of Technology Roadmap Technology Roadmapping - Lecture 1

  13. Step 3: Add time scales Sales/marketingadd time scales Duration impacted by QFD Technical Difficulty Technology Roadmapping - Lecture 1

  14. QFD for Small Kill Traps: Technology roadmap is where you add time scale to these QFD elements. QFD for Small AnimalKill Traps Technical difficulty impacts time scales Technology Roadmapping - Lecture 1

  15. Done! Strategic Areas of Focus Roadmap OK, what’s next? Technology Roadmapping - Lecture 1

  16. NewConceptIdeation TechnologyRoadmapping Voiceof theCustomer Links? SAF roadmap directly linked to QFD IntellectualPropertyGeneration Scenario Planning Links? Technology Roadmapping - Lecture 1

  17. End dates and target values can be impacted by ideation Technology Roadmapping - Lecture 1

  18. High-Level View of Ideation Process From SAF Roadmap: Need to reduce time to achieve MTBF target 1. Planning 2. Preparation 3. Ideation Event 4. Post-Processing Project Proposals Stage Gate Processes Technology Roadmapping - Lecture 1

  19. Drives IP generation strategy:Are we developing IP in these areas?! Technology Roadmapping - Lecture 1

  20. According to QFD, this is what we needto do… OK, what next? But engineering says we can not do this today… So how will we do this?! Time to switch to technology roadmapping Technology Roadmapping - Lecture 1

  21. Here, we use a two-step process… Step 1: Strategic Areas of Focus Roadmap Step 2: Technology Roadmap Technology Roadmapping - Lecture 1

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