1 / 17

What’s Mine is Yours:

What’s Mine is Yours:. The Rise and Fall of Collaborative Consumption. Christina Glover. Overview. The Three Systems of Collaborative Consumption The Four Principles of Collaborative Consumption The Drivers of Collaborative Consumption Quotes Statistics Summary Video.

iolani
Download Presentation

What’s Mine is Yours:

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. What’s Mine is Yours: The Rise and Fall of Collaborative Consumption Christina Glover

  2. Overview • The Three Systems of Collaborative Consumption • The Four Principles of Collaborative Consumption • The Drivers of Collaborative Consumption • Quotes • Statistics • Summary Video Christina Glover

  3. Collaborative Consumption • (def). - Is used to describe an economic model based on sharing, swapping, bartering, trading, or renting access to products as opposed to ownership. -Wikipedia Christina Glover

  4. Three Systems of Collaborative Consumption 1. Product Service Systems 2. Redistribution Markets 3. Collaborative Lifestyles Christina Glover

  5. Product Service Systems • DVD’s • Cars • Books • Homes Christina Glover

  6. Redistribution Markets • Mass Market Places • Free/Gift Exchanges • Used Electronics • Swap Sites for Books • Swap Sites for Clothing • Swap Sites for Media • Neighborhood Marketplaces Christina Glover

  7. Collaborative Lifestyles • Co-working Spaces/Finders • Social Lending /Social Currencies • Peer-To-Peer Travel • Taxi Sharing • Bartering • Gardens • Skill Sharing Christina Glover

  8. Four Principles of Collaborative Consumption • Critical Mass • Idling Capacity • Belief In “The Commons” • Trust Between Strangers Christina Glover

  9. Critical Mass • Sociological • Choice • Social Proof Christina Glover

  10. Power of Idling Capacity “This is what the internet was made for, an instant platform sharing excess capacity among many people.” -Robin Chase, founder of Zipcar http://www.collaborativeconsumption.com/insider-blog/archives/infographic_the_collaborative_home.php Christina Glover

  11. Belief In “The Commons” • Most robust “Commons” in history; The Internet. • “Creative Commons” – Solution for failed sharing. • Personal Digital Experience = Expanding Social Value • “We need to give to get.” Christina Glover

  12. Trust Between Strangers • Self-Managed Peer-Policed Systems • Example: Airbnb, eBay, London Liftshare • Peer-Policed Platforms • Removal of Top-Down Mechanisms Christina Glover

  13. The Drivers of Collaborative Consumption • P2P Technologies • Resurgence of Community • Cost Conscious • Environmental Concerns Christina Glover

  14. Hyper Consumption • Great Pacific Garbage Patch • Hoarders • Increase in personal storage facilities Christina Glover

  15. Christina Glover

  16. Statistics • Bike Sharing – fastest growing form of transportation • Zilok – leader in P2P rental market, increasing at a growth rate of 25% a year since founded October 2007. • thredUP – Kids clothing exchange, more than 12,000 items exchanged within first 8 days of launching. • Couch Surfing – global website, most visited “hospitality service” on the internet. • Netflix - $444.5 million revenue in 2010; Up 24% • Zipcar - $186.1 million revenue in 2010; Up 41.8% http://vimeo.com/28935954 Christina Glover

  17. Questions? Christina Glover

More Related