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S O C I A L I N C L U S I O N

S O C I A L I N C L U S I O N. Ana Moriyon , Aalto Ana Torres, Aalto Maria Hedengren , Aalto Jamile Marques, UFSC Isabela Ferreira, PUC-RIO Margarida Campolargo, Alfamicro Manuel Oliveira, Alfamicro. AIM.

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S O C I A L I N C L U S I O N

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  1. S O C I A L I N C L U S I O N Ana Moriyon, Aalto Ana Torres, Aalto Maria Hedengren, Aalto Jamile Marques, UFSC Isabela Ferreira, PUC-RIO Margarida Campolargo, Alfamicro Manuel Oliveira, Alfamicro

  2. AIM To create shared social spaces that promote dialogue and create value to the local people.

  3. METHODOLOGY • Context Analysis • Guerrilla Observation • Stakeholder Interviews • Persona • Idea generation • Storyboards • Low Fidelity Mock-ups

  4. Shared Social Interaction Spaces

  5. STAKEHOLDERS Eduarda La Roque Teresia Diana de MacedoSoares Bruno Dos Santos ThomásTosta de Sá YsmarVianna Leonardo Silva da Conceiçáo Daniela Tavares

  6. AWARNESS OCCUPATION NETWORKING SOCIAL INCLUSION PLACES INTERACTION CULTURE “IMAGE” IDENTITY

  7. PERSONA TYPES

  8. SOLUTION APPROACH • Create emotional experiences • Pride in shared identity • Share stories • Role models • Create shared spaces for interaction • Awareness • Dialogue • Trust Building • Joint understanding • Access • Capacity building • Value creation (monetary, environment, society)  Sustainability • Activities • Services • Places

  9. METRO WALL: STORYBOARD

  10. METRO WALL: REQUIREMENTS • Documents:- Approval from Metro Rio to do the interventions at Metro wall - Approval to use the open area next to Metro • Communication plan:- Design of the types of communication • Contents: • - Community radio and newspaper • - Neighborhood newspaper - PUC’s newspaper - Metro Rio magazine • Partnerships:- Metro Rio- PUC-Rio • APP’s • - Designer • - Developers

  11. “DA CIDADE" FARMING: STORYBOARD

  12. “DA CIDADE" FARMING: REQUIREMENTS • Documents- Approval from environment secretary to use part of the Parque da Cidade as an urban farming area • Water and electric supplies • Tools • Communication plan • - Design of the types of communication • - Contents • - Community radio and newspaper - Neighborhood newspaper - PUC’s newspaper • Partnerships- PUC-Rio- NGO’s- City Hall – Instituto Pereira Passos (IPP) • Education/Training • - Mentors (Sebrae, Senai, Senac) • - Place

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