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Jed Connelly. Senior Vice President, Sales and Marketing Nissan North America, Inc. June 1, 2005. 1,000,000. units. 900,000. 800,000. 700,000. 600,000. 1998 RESULTS. COMBINED SALES 627,700 UNITS. 1,000,000. 900,000. 800,000. 700,000. 600,000. 2004 RESULTS. SALES 1,013,000.
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Jed Connelly Senior Vice President, Sales and MarketingNissan North America, Inc. June 1, 2005
1,000,000 units 900,000 800,000 700,000 600,000 1998 RESULTS • COMBINED SALES627,700 UNITS
1,000,000 900,000 800,000 700,000 600,000 2004 RESULTS • SALES 1,013,000 units • 61% INCREASE • UP 191,000 UNITS • LOW INCENTIVES • HIGH RESIDUALS • RECORD DEALER PROFITS
NISSAN TODAY • $8 BILLIONOPERATING PROFIT • 10% RETURN
THE NISSAN APPROACH • A SYSTEM FOR SUCCESS • PRODUCTS FOR THE FUTURE • STAYING THE COURSE
FUTURE PRODUCTS • NEW SENTRA • NEW ENTRY-LEVEL SEDAN • NEW ALTIMA • MORE TO COME …
BREAKTHROUGH PRODUCTS INFINITI M
FUTURE PRODUCTS WHERE ARE THE NEW PRODUCTS FOR TOMORROW?
COMPANY PROFITS INCENTIVE DRIVEN SALES?
US SALES 17,000,000 x $1,000 incentives $17,000,000,000 THE REAL COST OF INCENTIVES
US SALES 17,000,000 x $3,000 incentives THE REAL COST OF INCENTIVES $51,000,000,000
THE GOOD NEWS MOVING AWAY FROM INCENTIVES FIND NEW WAYS TO MARKET OUR VEHICLES
THE PROOF … IS IN THE PARKING LOT
Jed Connelly Senior Vice President, Sales and MarketingNissan North America, Inc. June 1, 2005