Why Buy an ATM?

1. Why Buy an ATM? This is a brief presentation that illustrates how placing an ATM in a retail location has multiple layers of benefits, not just in terms of direct revenue generation from the machine itself, but also in reduced store operating costs and increased sales.

2. First, what makes a market opportunity?

3. What does an ATM offer the customer? • Puts cash in their hands • The ultimate convenience • 24 hours per day • Extends shopping hours

4. Why cash? Cash is back in vogue • Of every $100 spent, $60+ is cash (Visa) • 27% of US families had no credit cards in 2007 (Federal Reserve Board Survey of Consumer Finances, February 2009) • Credit card purchase transactions were down 4% through 2009 (Nilson Report, Feb 2010) • Cash in circulation has grown 4% over the past 8 years (Hitachi Consulting)

5. What does an ATM offer the retailer? The presence of an ATM can be extremely beneficial for retailers that require or prefer that their customers pay with cash Let’s take a look at the benefits…

6. Benefits of having an ATM • Increased Sales • An ATM can increase a business’s sales as much as 8% • ATM customers spend 20% more than non-ATM customers • Cash Retention • 25% of the cash withdrawn from an ATM is spent on the premises • This number can be as high as 75% for nightclubs, bars, etc.

7. Benefits of having an ATM • Control Bad Debt • Cash doesn’t bounce • Reduce charge backs, disputes, returned checks, and stress • Security • Less risk of robbery and theft

8. Benefits of having an ATM • Reduced Costs • Reduce credit card fees; typically 2% of the purchase price • Make money rather than pay POS fees • More Time • Money dispensed is deposited directly into your bank account • More face-to-face with customers

9. Benefits of having an ATM • Increase Customers • Offer services your customers demand • Keeps customers at your location • Source of Revenue • ATMs put cash in your customer’s hands • ATMs put cash in the business’s hands

10. Revenue Generated by an ATM • Transaction revenue • Customer traffic • Surcharge • Retail revenue • Customer traffic • Withdrawal amount

11. Transaction Revenue Daily traffic = 200 x 30 days/month Monthly traffic = 6,000 x 4% customers that use the ATM Trans/month = 240 x $2.00 surcharge Transaction revenue/month = $480

12. Retail Revenue Monthly store sales = $30,000 x 8% increase in store sales as a result of having an ATM Extra Rev/month = $2,400 Trans/month = 240 x $60 average withdrawal $’s dispensed/month = $14,400 x 25% spent on premises Extra Rev/month = $3,600 Average sale = $10 x 25% more ATM users spend Increased $/sale = $2.50 x 240 ATM users/month Extra Rev/month = $600

13. More Revenue Streams • Marketing opportunities • Coupons, messaging, graphics, signs, and wraps • Monitoring agreements • Maintenance agreements

14. Features to look for • Should you choose just any ATM? • Easy to use and service • Remote capabilities for monitoring and retrieving reports • Instill confidence in the retailer • Trusted partner with a proven track record

15. Easy to use and service Windows® environment with an easy-to-read color LCD Ability to gather reports and audits electronically in a useable format or via the onboard printer Modular service philosophy

16. Monitor your ATM remotely Pull audit trails electronically and remotely Check the status of the ATM and cash levels Manage user settings and access Upload software updates with the click of a mouse

17. Increase retailer confidence Service after the sale Supply and support partners that can manage parts, repair, and training Service partner that can accommodate various service philosophies

18. ATMGurus recommendTriton ATMs Made in USA Designed to meet the needs of consumers, retailers, and service providers Backed by full-service sales, parts, repair, and training facilities that can be customized for any application

19. www.triton.com www.atmgurus.com