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Accessibility = everyone

Learn the importance of accessibility on your website and how it leads to better findability, usability, and sales. Discover who uses your site and how they use it using web analytics. Test and improve your site using W3C validation and accessibility tools like WAVE. Don't neglect the growing demographic of seniors and the rise of mobile devices as the most common web access device. Take the time to make your site fast and constantly improve its accessibility. Resources and contact information provided.

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Accessibility = everyone

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  1. Accessibility = everyone

  2. An accessible site is.. • Findable • Useful • Useable • ………for everyone

  3. An accessible site leads to findability

  4. Did you know:Your most important client is blind

  5. Very important stuff to know…… • Who users your site • How they use it

  6. Knowledge for free…

  7. Web Site Analytics

  8. An accessible site is more usable

  9. Did you know: • Seniors are the faster growing online demographic

  10. Do you know:By 2013, mobile devices will overtake PCs as the most common Web access device worldwide

  11. Not to mention non- phone devices >12

  12. An accessible site is fast

  13. An accessible site leads to more sales

  14. What can you do Constant improvement cycle Test, improve, test, Take time to care

  15. Learn……

  16. Check your site http://validator.w3.org

  17. Check your site http://wave.webaim.org/

  18. Check your site

  19. Check your site

  20. A very important event • Test… • Validate code • Quality checkpoints • Usable • Usefulness

  21. Validating code – W3C

  22. Validation WCAG

  23. Having fun now…..

  24. Oh no not the click here……….

  25. A few more sites on Wave.webaim • http://www.tourism.net.nz/ - 15 errors • www.newzealand.com – 2 front page, by 3rd page up to 31 errors. • www.jasons.co.nz – pretty good

  26. Take the time to care • Many small (and a bit sloppy) mistakes.. • Missing alt text • Orphaned links • Link text not in context • Using <label> instead of <span> • Same HTML mistakes over & over

  27. Wow…what a URL.. • http://www.booking.com/city/nz/auckland.en.html?aid=306395;label=auckland-PhM500bGqrJo6vKokL5PyAS4091525759;ws=&gclid=CLeY_OPjt6QCFSD3iAodXFVjOw

  28. “The power of the web is in its universality. Access by everyone regardless of disability is an essential aspect” Tim Berners Lee

  29. Resources • http://www.w3.org/WAI/quicktips • http://webaim.org • http://sixrevision.com/usabilityaccessibility/10-simple-web-accessibility-tips-you-can-do-today • http://www.google.com/webmasters

  30. Thank you… • Kathy Olsen • + 64 4 274808671 • kolsen@squiz.co.nz

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