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Primo/Primo Central

Primo/Primo Central. Context, Content, and Services. Mark Dehmlow University of Notre Dame 7 th IGeLU Conference Zurich, Switzerland September 13, 2012. Overview. Our Vision Discovery / User Context Content Testing Customizations Now Future Marketing and Change Management. MALC.

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Primo/Primo Central

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  1. Primo/Primo Central Context, Content, and Services Mark Dehmlow University of Notre Dame 7thIGeLU Conference Zurich, Switzerland September 13, 2012

  2. Overview • Our Vision • Discovery / User Context • Content Testing • Customizations • Now • Future • Marketing and Change Management

  3. MALC • Michiana Academic Library Consortium • University of Notre Dame • Hesburgh Libraries • Law Library • Saint Mary’s College • Holy Cross College • Bethel College • 4 Aleph Instances, 1 III

  4. Our Vision Phase I Phase II Phase III Phase IV Primo Central MALC Latino Studies Others A&I Images LAW Archives IR Fulltext HathiTrust Services WorldCat Next Gen Search

  5. Hype vs. Reality • More is better • Eliminate ALL silos • Reuse • Catalog • Syndication • Web Contexts Resources Customize Images from: http://c2c.bigfuel.com/fuel/ad-campaigns/facebook-vs-hoarders/attachment/hoarders/http://www.beautiful-libraries.com/2000-1.html

  6. Discovery – More than Words • User Context • User Type • Purpose • Discipline • Entry Point • Query • Results Enrichment by Network Next Day Paper Law Anthropology Research Biology Image from: https://www.grabcad.com/library/3d-maze-game--1 Undergrad Grad Faculty Librarian diversity ?

  7. Relevancy that Considers User • ScholarRankTM • User • Discipline • Status • Document • Metadata • Characteristics • Quality • Query

  8. Opportunities: Leveraging the Social Network • Primo • Enrichment step – relevancy bump with circulation • Primo Central • bX • Impact factor • Could include feedback from clicks? http://www.uits.ma/resources/site1/General/content_images/network.jpg

  9. Testing • ~ 25 Grad Students/Experts • Methodology • Search topic of interest • Rank first 2 pages (20 results) • R – relevant, I – irrelevant, Blank – not sure • Give opportunity to refine • Ask a couple of questions • Comparison to Google Scholar • Observation of Facets • What is missing, strange, etc.

  10. Content Evaluation* *not statistically significant

  11. Findings • Query Matters • General vs. specific • People liked blend • People will use it • Difference in Search behaviors • Different disciplines: • Search differently and for different things • Use different features • Some found new resources

  12. Findings Cntd. • Some critical items missing • Cross discipline noise • Facets • Users liked them when they found them • Will need reordering (topic, journal title, dates) • People would like cited frequency • Would like multiple limiters • Survey of users – OneSearch made most sense

  13. Customizations: Now • In Library to On Shelf • Revision of Online Access • Collapsed Facets

  14. The User Context - Where

  15. The User Context - Where http://www2.warwick.ac.uk/services/communications/medialibrary/images/may08/1921_3099.jpg

  16. Fixing Recall (OVP)

  17. Customizations: Future • Replacing Metasearch • Print Services into Primo Central • Via APIs • Load into Primo Central? • Print Services into WorldCat

  18. Metasearch to Aggregation

  19. Primo Central Print Awareness

  20. WorldCat

  21. Discovery Benefits • Currency • Harvest vs. A&I • A change in results perspective • Content not in Google Scholar • Broad place to start • Rapid need for a handful of materials

  22. Marketing: What it Is “Like Google Scholar but where we know what is in it and we can highlight our local collections.” • A better Google Scholar (perhaps) • A way to highlight local collections in a broader context • A different perspective on results • A good starting point • “A good and fast supplement to other searches.”

  23. Marketing: What It Isn’t • What aren’t these systems? • The only search tool you’ll ever need • A replacement for core A&I resources • A&I – metadata is primary resource • Long tail of content acquisition • Completeness • More content = greater complexity in relevancy Image from: http://en.wikipedia.org/wiki/One_Ring

  24. Cultural Change • Opachölm Syndrome • Recontextualizing complexity • Engine does more sophistication • Advanced features hidden • ChangeManagement • Content evaluation • Context of the tool • Training OPAC

  25. Complexity Obscures RELEVANCE RANKING http://www.sausagemaker.com/ProductImages/62200.jpg

  26. Thank You

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