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Topic 3: Tweet if You Love Rutgers

Alumni Leaders Conference September 11, 2009. Topic 3: Tweet if You Love Rutgers Presenter: Jennifer O’Neill DC/SC&I’95, SC&I’03 Rutgers Club of San Francisco. The problem opportunity. 11,500 alumni in California. 5,400 alumni in northern California region.

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Topic 3: Tweet if You Love Rutgers

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  1. Alumni Leaders Conference September 11, 2009 Topic 3: Tweet if You Love Rutgers Presenter: Jennifer O’Neill DC/SC&I’95, SC&I’03 Rutgers Club of San Francisco

  2. The problem opportunity 11,500 alumni in California 5,400 alumni in northern California region <300 “registered” participants in Rutgers Club of SF

  3. How do we influence alumni in the Bay Area to engage with the Rutgers Club of San Francisco in service to advancing Rutgers University?

  4. Don’t be so anti-social!

  5. A Brief History of Social Media and the RCSF 1999 Rutgers Club of NorCal formed 1766 Rutgers founded 2006 Twitter founded; RCSF Yahoo! Group started 1970s E-mail ~ 40 years ~ 200 years 1774 First Rutgers alumnus 2009RCSF Twitter account 1995 Yahoo! 2004 Facebook 2008 RCSF Facebook and LinkedIn groups 2003 LinkedIn

  6. 216 Varies 161 43 followers 64

  7. You can do it! • Start small and keep it simple • Share the wealth • Schedule social media time • Don’t reinvent the wheel (or the news) • Keep it fresh • Experiment • Take a pulse

  8. The good news…we are succeeding!

  9. Challenges • Don’t know our audience as well as we could • No silver bullet—no one communication tool reaches all members • We end up posting on Facebook, sending to Yahoo group and using blast e-mail • Huge number of alumni not engaged in club at all • How do we address their WIIFM (What’s in it for me)? • Requires effort to keep social media site content fresh

  10. Our dream … RCSF programming is relevant to me I know about the RCSF I get value from being associated with the RCSF Being part of RCSF makes me want to support RU

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